Present like Hitchcock: Stimulate the head cinema with picture language



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Cary Grant enters the lobby of a hotel. The Oberkellner welcomes him by name. He is led to three gentlemen. They are scheduled. Grant is the advertising specialist Roger Thornhill. You are greeted politely. Presenting yourself like Hitchcock: Stimulating the head cinema with picture language Presenting like Hitchcock: Stimulating the head cinema with picture language

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Here writes for you: Michael Moesslang is a lecturer at St. Gallen Business School, BAW and Munich University of Applied Sciences, Top 100 Excellence Trainer, Coach and Author. Profile

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How Picture Language Works

Overview

Thornhill nervously looks at his watch. He says that he is angry with himself: "I asked my secretary to call my mother, but she can not reach her at home. In the meantime, it occurred to me that she plays bridge with a friend today. "

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Meanwhile, a boy calls a George Kaplan in the lobby. Thornhill turns to the boy. He waves to him. He wants to give up a telegram. The camera pans to two dark figures on the edge of the room. One whispers to the other: "Kaplan". This is how the confusion begins in Alfred Hitchcock's movie "The Invisible Third".

This short scene I have described to you in the picture language. A very effective language for presentations. If you describe something, the language of the picture is more powerful because it stimulates the head cinema. Many of them say in sentences that are too soft, complicated, and have little to do with images.

The counterexample

Overview

Cary Grant, who co-starred advertising specialist Roger Thornhill in Alfred Hitchcock's The Invisible Third, had a date with clients in the lobby of New York's Hotel Palace. These were already there and Thornhill was led to you by a friendly waiter, who knew Thornhill by name.

After the gentlemen dressed in business-style greeted each other, they sat down. Thornhill nervously looked at his watch, which caught one of the gentlemen. He asked him about it and Thornhill replied that he was upset because he forgot ...

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Way with the Nebensätze

Overview

Such a narrative, which is overshadowed by statements and explanations, is hard to comprehend. The listener is more concerned with understanding the contexts, than having time, creating images in the head. This applies in particular to spoken text, since the possibility of reading a sentence again does not exist.

So if you tell stories or describe something in your presentation, use the imagery. You only describe what you can see, hear and feel, interpretations or assumptions are omitted or arise from the description. Formulate in the present tense, even if the events happened earlier. To emphasize the time, include them: "Yesterday, I'm just leaving ..."

Hold yourself short

Overview

Imagine they are a camera and can only play back what they see and hear. And only what is important. Just as the gentlemen are dressed does nothing to the point. When it comes to your feelings, it is even better to show them than to describe them.

Keep the sentences very short, shorter than usual. Set a lot of speech pauses so your audience has time to put your words together into a head cinema. If someone speaks in the story, preferably use the literal speech, perhaps even with a slightly different voice, body, and gesture.

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The entrance is important!

Overview

Very important is also the entry. Clarify details later, starting with a pictorial scene as possible. So I have in the first version, the indication of which movie it is, put to the end. In the second, worse version into an infinitely long subordinate clause of the first movement.

With picture language you create head cinema and thus stimulate the imagination of your listeners. This is a helpful method if you want your attendees to remember as much as possible from your presentation.


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