Pull the audience under its spell
And are a prime example of tension. Presentations, on the other hand, are often boring and boring. More exciting presentations would be more careful, I thought, and I quickly came across the “Master of Suspense” in the search for techniques and tricks: Sir Alfred Hitchcock.
Anyone who understands how to draw his listeners into the spell will have more success. Because the everyday life of many presentations is unfortunately characterized by participants, who are unconcentrated, next to e-mail read or struggle with fatigue. And sometimes lose.
The perpetrator is always the presenter!
However, if they are not very attentive, the presentation will soon be wasted time, which in addition to that Company very expensive. And who is to blame? Disinterested, stressed participants?
No, it is solely the presenter, who is responsible for the attention of the audience and thus for the success of his presentation. Because participants who do not listen, wander off because it is too boring.
Exciting like a Hitchkock movie
And now please remember the following world-famous film scene: A woman is in the shower after a hard day.
Somewhere in a lonely motel. Suddenly the shower curtain is torn to the side. Shrill music, staccato-like. The outline of an old woman can be seen in the backlight. She has a knife.
Master of tension
The old woman stabs the naked woman. Four times, five times, eight times. Then she disappears as fast as she came. The naked woman slowly sinks to the ground, falls over the edge of the pool. Dead.
Have you ever seen a film by Sir Alfred Hitchcock? “Psycho”, “The Birds” or my declared darling “The Invisible Third”? These films were made around 50 years ago and yet they have lost none of their tension.
97% of all presentations are boring!
What can presenters learn from these films? This question I have pursued looking for more excitement. For participants in German presentations, 97 percent of all presentations can be improved, many of them boring or even soporific.
It can be assumed that attention and ability to concentrate suffers. As a result, the results are worse or simply not achieved. A lot of money is lost. Exciting presentations would ensure much more attention and lasting attention.
The viewer knows more and more!
The “Master of Suspense”, as Hitchcock was also called, was happy to give the viewer a head start in knowledge over the protagonist. This is also what distinguishes a suspense story from a whodunit thriller. Whodunit is the verbalized word for "Who has done it.", Or: Who is the killer?
In suspense, this is not always clear from the start, but the hints are different. What is decisive is that the viewer knows more than the hero and he therefore wants to help it.
What is the core statement?
How can you make your presentation more exciting and eye-catching? Think about what your most important statement is. Do not betray them too early, but work with all the information on them. Many unfortunately already reveal what they have to offer.
Instead, start by delivering subtle hints without giving too much away. The decisive factor is that at the end an overall picture results and therewith a solution which the individual parts could not guess. That sounds more complicated than it is.
If, however, you start from the rear, that is, plan the climax first, then a logic for the individual information and the ideal time is obtained.
Then think about how you can still set the wrong track. So how you can make the actual solution rather unlikely. However, not by adding useless information. Hitchcock would never have added a detail that does not serve the story that would have distracted.
What is the advantage of this multi-task? Quite simply, the participants are increasingly tense, which can finally be the solution. And this tension makes for a much higher attention and for more fun. Fun is a learning catalyst, it is easier to remember things that are connected with fun.
In addition, people prefer to listen to what increases your reputation. So, I can promise you it's worth it. Present in the future exciting like Hitchcock!
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German edition: ISBN 9783965964181
English version: ISBN 9783965964198 (Translation notice)
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