How money makes you happy: treat instead of accumulation!

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A topic that moves the mind like no other: The question of whether richness is made happy, which is always a bit morose in Germany. The question would be different: How money makes money happy? A book about the paradigm shift in our society.

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Here writes for you: Oliver Ibelshäuser is a journalist and owner of the editorial office Text und Vision. Profile

Money alone does not make you happy?


Money alone does not make you happy, they say. Nevertheless, most of them strive for status or security reasons to have as much money as possible. But does money make you happy? And how does money make you happy?

We will introduce you to an exciting book on the subject of how we use our money best, so that it also gives us a good feeling and we have as long as possible. Not necessarily on the bench, but in our lives!

Investment in happiness


Luxury problem - the term fits perfectly with the consumerism of most wealthy Germans: enough money in the account, but no right idea, where to put it. Elizabeth Dunn and Michael Norton are happy to help you with the illuminating and controversial book "Happy Money".

Do not worry, it is not about strategy strategies or Spartipps. But on the contrary. The authors encourage you on almost every page to bring your deserved ones back to the people. The yield promise is: luck against money.

Material prosperity satisfies only temporarily


It's exactly this feeling of happiness, according to Dunn and Norton, that hunts many people who invest their savings in luxury cars, expensive record collections or a designer fitted kitchen.

Material wealth and the acquisition of status symbols, the authors say, offer only temporary satisfaction. They do not create constant satisfaction. But that is hidden in beautiful memories, in time savings or social investments.

Treat instead of accumulate


A total of five motives make the two authors for the systematic acquisition of happiness:

  • "Buy experiences" (instead of things),
  • "Treat yourself to something special",
  • "Buy time",
  • "Pay immediately, consume later" and
  • "Invest in other people."

Scientific underpinned: happiness can be bought


While "buying experiences" and "enjoying something special" at first glance, the other principles are in need of explanation.

Dunn and Norton underpinned all the models with many evidence from scientific studies and their own experiences to reveal the most astonishingly simple logic behind it.

Anticipation is valuable


Example of a holiday: Book today, get off the plane in only half a year, so multiply the holiday fun with the numerous moments of anticipation. Folds also with large purchases such as an expensive stereo system or a car.

On the reverse, you should do without: the apparent 0% financing of many discounters is a way into the debt trap. You are still paying off when the purchase has long since ceased to be attractive to you.

Save time, not money


And you can also buy time by transferring unloved activities such as cleaning or car washing to household help. Or by more consciously consuming.

For disposable products worth neither a long journey nor a meticulous price comparison. Take the first offer when it comes to umbrellas, detergents or canned soup, and invest the free time in something useful - for example, your hobby.

Conclusion: Dunn and Norton will provide you with first-class offers to make better, more sustainable consumer choices in the future. Convincing, good book that lasts long in memory.

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