The first location determination
Finally, too Company committed to the 360 degree feedback by Hannes for personnel assessment. Hannes is relieved. The pressure, judged only “from above” and by numbers, is easing. Social behavior towards subordinates, colleagues and customers is given more weight. He is convinced that he will score thanks to his sensitive nature. He says.
But already at the first comparison he has to be in the back. A personal, unofficial pre-market analysis by Hannes shows that he still has potential. In order to scan his values in the 360 grade rating, he secretly counted how many eMail- Printouts of his executive board colleagues on the white board under the heading "positive feedback from customers and employees". He is ranked fifth of the five colleagues at the same management level.
He takes this result strategically and discusses with his coach. The lightning analysis shows: Hannes has too few colleagues and / or friends. Not that he would miss such. Being a sociable person is never boring in his spare time.
But a gaping gap opens when the coach speaks to him about “social media”. "How many friends do you have on facebook?", "How many second-degree contacts have you listed on XING?" “How many followers do you have on twitter” and “how do you like the album on Google+”? Hannes doesn't understand anything.
The first development
He needs a training course on social media. A lecture will take place in the company forum in the nearby city. Hannes listens, writes. As a dutiful manager, Hannes rushes into the office and opens accounts for Xing, twitter and facebook. But even as a practiced, PC-affine human being gets his elan a kink. Even in the installation, the digital worm seems to be stuck.
And it gets worse: Manage your profile, edit information, use relationship status and 'about you', set access rights in categories, make political and religious views visible only to close friends, complete former places of residence and activity profile ... After four hours, everything is solid and correct deposited. Hannes hopes.
The first steps in the Facebook
The next morning in the office, he redesigns his “start-to-work ritual”. First he opens all platforms and looks at what has happened in the night. It is exciting what he discovers. "Oh - colleague Hubert is also on XING". He was 'on the lookout' for three months last year and is now 'Chief Distribution of the Division outgoings'.
As before, he made the post back then. "I click on it" says Hannes and is happy to have a new contact. On Facebook he learns who the guy is who is always with his neighbor, who is also a Facebook friend. "Thank you for the beautiful night" the guy writes in pinboard entry 1. Pinboard entry 2: "Yes honey, it was great", she describes the nightly activity. An advantage that all friends know right away ...
The first episodes
Hannes recognizes the benefits. When the preparation for a meeting is tough again because he lacks the ideas, he can tell. It is easier to suffer together. On the Facebook wall he now tells his 237 friends: “Sch… -Meeting. I'm not getting anywhere. They always want everything here to be able to persuade them. Nothing comes to mind. Boring!".
Switch interactively to click on “leave comment” or “like”. Shortly afterwards he sees the result: 16 of his 237 friends think it's good that he can't think of anything. His boss' comment: “I will think of something that you will never be bored!” Oops! Now Hannes has a problem. The boss is one of his 237 friends. Just before he joins the Facebook group “Can-tell-me-someone-why-everyone-is-stupid”, a thought flickers through his mind: What if my employees are also in this group?
The first new software
Hannes understands that social media must be understood. Who sees what he writes and why does he get all the Twitter info he has written himself, but never someone else? The IT must be. It is intended to develop a small application that can be used to manage entries in all social media.
Only one tool for all platforms! SOMEKO (Social Media Coordination) software. Friends should not only have but also manage them. The Weltbild of Hannes gradually gets back into order. He celebrates this for himself personally in the operating room with a cup of coffee. Until he realizes that an employee makes an 40-second movie and has already put him on youtube when he is back in the office. Nobody is perfect ....
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