From growth hacking to inner strength: this is how companies grow sustainably

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Growth hacking is on everyone's lips, but what does it matter? Company really sustainable successful? How do they become resilient and emerge stronger from crises? How does a healthy and sustainable growth come about? Growth expert Oliver Wegner answers these questions in his practical guide "The Growth Formula".

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We are growing - are they all there?


As a decision maker, have you done everything for the success of your company and yet you are not reaping the rewards of your work? The latest software was purchased, a prestigious agency takes care of the PR machine, which never stops, and the canteen has just been refurbished to make it as comfortable as possible for the growing number of employees.

That's fine, but does your team feel like they've been picked up and integrated into the change process? Did you even think about asking your employees what they want?

So check what's about to grow: growth requires inner strengths


Often, decisions about how to grow a business are taken from a bird's eye view. Every effort is made to financially and materially equip a company so that it can go with the competitor and withstand a comparison.

This is especially the case when the company is growing and structurally changing. But: A healthy growth process can not be imposed on a business from the outside. Companies have to grow from within.

The growth formula for sustainability and resilience


"People are the key factor in generating growth," says Wegner, who advises companies around the world who want to grow sustainably. In his guidebook he gives the reader 11 "Weg.WEISER", which he has developed from his experience as a consultant.

One of the experiences he wants to pass on is the fact that employees need to be taken along on the road to the structural and very real changes that a growth process entails for healthy growth.

The 11 rules give the growth formula


Growth = people x (organization + leadership culture)

If the hardware is very important for growth, the soft factors must also be considered, because without them, a growth process quickly turns into a trapping trap - which in the worst case bursts.

Practical examples from the middle class


Wegners can look deeply into practical examples. They show that in many medium-sized and even larger companies the awareness of healthy growth-oriented corporate governance has yet to be created.

"As a decision-maker and a responsible person, make sure that your managers and employees develop growth awareness," recommends Wegner. "Everyone involved then realizes that growth must be managed in order to take advantage of the opportunities it offers."

Conclusion: The best way to grow healthy


The Growth Guide shows through many best practice examples how companies stand in the way of their own growth and what internal changes are needed to grow healthier.

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  1. Rainer

    An amazingly good contribution to the growth of companies.

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