Founder of the company as a complete work of art
Asking this question is important. Because this is the starting point of your founder marketing. Each founder in his personality and with his professional and life experience is a unique overall work of art.
What we can and are, is often so self-evident that we do not even notice that it makes us different from others. These resources bring you to the light, which are your founder capital.
The customer has to fit
- The second element is the right customer for the founder. With whom in this world can you do well?
- Which living and working environments are familiar to you?
- Who do you speak a common language with?
- Whom do you want to make happy?
Exactly these peck you out as your future target group.
How can you improve the world?
The benefit, as a third element, is what makes the world better, that of your very special target group. As I said before - this has a practical, rational side and a heart note. Look at the world through the spectacles of your target group. Then ask:
- What is the use of my target group?
- What makes my target group more satisfied?
- What excites my target group?
Explain what you are doing in 140 characters
Invest time and passion in your stand-alone triad. Turn back and forth. Get sparring partners to help you lift hidden treasures. If you have tuned your triad fine, marketing is suddenly easier, even on a small budget.
Now you can tell someone in the short run of an elevator ride what you are actually doing. Or in a tweet of 140 characters. You now know what you write on your website, who you call, what you have to say in the social media.
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