What Google News really brings: tips for more traffic


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While media publishers from Google wanted money to be listed with their short texts on Google News, it is usually a reason for small pages to be listed there. Reason: Google flushes traffic to the page. But what actually brings Google News actually?

What Google News really brings: tips for more traffic screen dual studies

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

What is Google News?

Overview

I had read a lot in advance about how much more traffic should flush Google News into one page, so I too made some efforts to be listed by Google News.

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In fact, that's not so easy: Google News is a computer-generated news site that collects headlines from more than 700 German-language news sources worldwide. And even if the articles are selected and weighted by computers, one stands at the entrance of a human hurdle, such as Sistrix writes: For a successful inclusion in Google News, the site will be subjected to a manual review by a Google representative. This evaluates the website with regard to general, technical and content guidelines.

How to get in Google News?

Overview

Sistrix also lists a couple of criteria, such as search engine friendly pages, the European date format, fast load times, more than one author, up-to-date posts with news value - and a special Google News Sitemap.

There are also other criteria that are rumored to be relevant. For example, the site after Sistrix should not contain any 301 redirects, which are present with me however. Or the URL should contain numbers best still in the daily-month-year format - in fact, at least three digits are needed.

However, ME is necessary when taking one: A certain relevance of the page. For example, years ago I had tried unsuccessfully to be included in Google News and was now surprisingly "in" a few months ago.

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Technical implementation

Overview

Also, the technical implementation is not easy: The inclusion of the page must be requested in the Google News Publisher Center. You have to choose a suitable category, eg "Blog". It is also recommended to specify meta-keywords according to the pattern: <meta name = "news_keywords" content = "XY, XY"> (more on Sistrix).

A Google News Sitemap, which differs significantly from a normal sitemap, is absolutely necessary. I use the plugin Google News Sitemap by Andrea Pernici. I had previously also plugin combinations, which generate normal and news sitemap alike, but I was not really satisfied with it. So now two plugins for two Sitemaps.

What is Google News?

Overview

Opinions about the added value of Google News are shared. Some people say that it will give them a few more clicks, others think it has no impact on search engine optimization or traffic. Konstantin Matern has on Webkoma analyzed, as a single Google News brought a value of 36.000 calls per day.

I also have similar experiences: Simply being listed in Google News does not help much. However, if you get started on a high-search term, in this case Google News dual study on the homepage, then that can bring significant traffic increases.

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The combination of search engine-related topics and Google News can actually have a significant impact on the development of a website.


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  1. Pierre

    You have to note, however, that it is not easy with these a few points done and one is then listed directly on Google News. There are also many interesting SEO blogs in Germany that meet the above criteria, and yet are the least listed on Google News.

    • Simone Janson

      Hello Pierre,
      which is correct, so I have called further pages with links, on which one can further inform themselves.
      Also with me it, as I wrote, took years with the Google news listing - and suddenly I was listed. Unfortunately, the criteria, like many other things on Google, are not really transparent.

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