What is Google News?
I had read a lot in advance about how much more traffic should flush Google News into one page, so I too made some efforts to be listed by Google News.
In fact, that's not so easy: Google News is a computer-generated news site that collects headlines from more than 700 German-language news sources worldwide. And even if the articles are selected and weighted by computers, one stands at the entrance of a human hurdle, such as Sistrix writes: For a successful inclusion in Google News, the site will be subjected to a manual review by a Google representative. This evaluates the website with regard to general, technical and content guidelines.
How to get in Google News?
Sistrix also lists a couple of criteria, such as search engine friendly pages, the European date format, fast load times, more than one author, up-to-date posts with news value - and a special Google News Sitemap.
There are also other criteria that are rumored to be relevant. For example, the site after Sistrix should not contain any 301 redirects, which are present with me however. Or the URL should contain numbers best still in the daily-month-year format - in fact, at least three digits are needed.
However, ME is necessary when taking one: A certain relevance of the page. For example, years ago I had tried unsuccessfully to be included in Google News and was now surprisingly "in" a few months ago.
Also, the technical implementation is not easy: The inclusion of the page must be requested in the Google News Publisher Center. You have to choose a suitable category, eg "Blog". It is also recommended to specify meta-keywords according to the pattern: <meta name = "news_keywords" content = "XY, XY"> (more on Sistrix).
A Google News Sitemap, which differs significantly from a normal sitemap, is absolutely necessary. I use the plugin Google News Sitemap by Andrea Pernici. I had previously also plugin combinations, which generate normal and news sitemap alike, but I was not really satisfied with it. So now two plugins for two Sitemaps.
What is Google News?
Opinions about the added value of Google News are shared. Some people say that it will give them a few more clicks, others think it has no impact on search engine optimization or traffic. Konstantin Matern has on Webkoma analyzed, as a single Google News brought a value of 36.000 calls per day.
I also have similar experiences: Simply being listed in Google News does not help much. However, if you get started on a high-search term, in this case Google News dual study on the homepage, then that can bring significant traffic increases.
The combination of search engine-related topics and Google News can actually have a significant impact on the development of a website.
More knowledge - Podcast, PDF download, eCourse or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).