Creative in action: As a Germanist in the advertising agency


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"Not so long ago, I completed my German studies in Kiel. My exact subjects were "Senior German Literature" (major), "Modern German Literature" (minor) and "Middle and Modern History" (minor subject).

Creative in action: As a Germanist in the advertising agency Kreativ in action: As a Germanist in the advertising agency

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Here writes for you: Mike Heyden is Head of Department Text and Concept at the HR marketing agency Westpress. Profile

First steps as a freelancer

Overview

After a fortunately quite short period of freelance work, I have been taken on a permanent employment relationship with an advertising agency. Meanwhile, I work as a copywriter at one of the largest advertising agencies in the field of HR marketing and am very satisfied. Within the company, I have been a contact person for text in every respect for some time.

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At the beginning of my studies and even at the end this was still a goal for me, which seemed almost unattainable to me. Actually, I was just studying because I was fascinated by the study or study content. The opportunity to get into the advertising area - even without internships - I then used when she offered me - by "normal" job ad and mine Casting.

invitation for a interview

Overview

One day later, the phone went to invite you to personal acquaintance. After all, entering this profession is not easy at all. Professional experience is always required, a further shortcoming, which unfortunately is often overlooked as a young academic.

But you should not be deterred by that. In any case, I have learned that the key competencies lie in the "hidden": At the university I was not prepared for what awaits me within the hard, free economic world.

Continue to qualify in the transitional period

Overview

But during the so-called untroubled transitional period, it is quite possible to adapt to those experiences which can be significantly more important in a profession's career than the grade in the final certificate. Which of course does not mean that the final grade is not relevant.

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However, it turns out that today a degree within the humanities is also highly credited, because you have something that seems to be rarely successful, despite the sometimes adverse circumstances brought to an end.

Spatial flexibility required

Overview

However, the temporal and spatial flexibility also plays a major role. You just can not expect to land at the place of your own choice. For example, it has struck me from Kiel to North Rhine-Westphalia. This can also open up unexpected opportunities, if one is willing to do so.

I am satisfied with what I have achieved so far and I can only recommend to use the continuing education opportunities that are opened during the study. By that I mean above all any kind of PC applications, languages ​​and above all courses or seminars, which offer "hidden" just this. The private sector is not to be forgotten here, especially when it comes to the buzzword social competence. "

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