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Attention Textlik farms
Text links are not just legal issues. Also Google does not like them and has often announced actions against it. I found out first-hand: So last year I came back from vacation in August, Google had simply missed my page a lower Pagerank.
Apparently, the text link collection in the sidebar had been a problem for Google. Apparently, Google rates a collection of links, especially since they are not relevant to the topic, as problematic. Maybe the heading "advertising" also caused problems?
As a consequence, I have separated from Linklift as a text link marketer. About the legal problems that I had with this provider, I have written elsewhere.
No automatic removal
Now I had to take a closer look synonymous still notice that the Linklift plugin had automatically inserted texts into the posts, but not the same had removed again as well. I would have to take care of myself, I was told.
After that, I have marketed text links via Teliad. Here, all links can easily be marked as advertising, because you have to install them manually anyway. But you are regularly informed that the offer ends and you can remove the advertising again.
Attention price brakes
However, Teliad also offers disadvantages: Allegedly, a blogger can determine the price here. But: price increases are only possible within a certain framework and a certain limit must not be exceeded - without the one which previously says one!
When I wanted to set a second offer with a significantly higher basic price (to avoid the problem), this was rejected with initially spurious offers. Only on closer inquiry did it emerge that the marketer the price had been too high.
supply and demand
On the website is still the fact that I can determine the price myself. On demand, Teliad admits that it wants to protect its customers from exaggerated price fluctuations. In fact, Teliad is naturally afraid that the paying customers will skip.
For me that contradicts the laws of supply and demand: If my site was sold out, I would want to raise prices. However, if the demand wears off, I would want to go down with the price. At Teliad, however, it is impossible to be so flexible because you want to be as cheap as possible for the customers!
However, the price screw can always be turned downwards, but this can not be the case for text link marketing. As I know from my six-year career as a freelance journalist, it does not matter at all to distinguish itself from the competition.
Whoever has acted like that needs it! Or, to put it crudely, what are those poor pigs who have to act like that? And by that I mean expressly various online marketers in general. How should we market bloggers efficiently if the people who are supposed to do this work for me can not prevail in the price negotiations? A bit more self-confidence please - with the bloggers and the marketers.
Textlinks can flush some money into the cash register at short notice - but the sum is foreseeable. However, such providers do not depend on a long-term marketing, but only on the short-term successes.
What everyone wants, everyone has to know for themselves. I got up http://www.berufebilder.de completely separated by text links and their marketers. On my somewhat less important Untersite gruendersite.de I deserve but still good money.
Alternative Paid Content
A few weeks ago, I have rejected a (initially) lucrative seeming offer of 500 Euro monthly, because the marketer was constantly contradictory statements, tried to persuade me with threadbare arguments and ultimately decidedly unsympathetic. Sad thing.
But what about the alternatives? Flattr, for example, is theoretically a nice thing: Readers pay voluntarily with a kind of micropayment system, if they like an article - in small cents. In practice, it does not work on every blog. And Flattr earns the most.
Make the real profit Flattr and Paypal
Last week I removed the Flattr button again. I was skeptical from the start whether the principle would work: To be able to flattrend as a reader, you have to transfer 1,8 percent of the chosen amount + 35 cent per transfer to Paypal. And even Flattr takes 10 percent of the fees. In plain English: In order to flattren 2 Euro a month I have to deposit at least three euros.
I find that, to be honest, a little bit crass: no wonder Flattr has so far only been successful with those who profit themselves from the payment system. What emerges then is what Sascha Lobo and many other prophets: A system in which the bloggers themselves push the money and pay for it still charges.
Where Flattr works and where not
To be clear, of course: Flattr works for some blogs very well. Namely exactly for the more well-known blogs, which are also read in the blogger scene. Or those with whom the readers identify, so they have a real community.
On my blog this is not the case, because career topics appeal to a different circle of readers. One who often comes from Google and is looking for quickly-to-use information and tips for his professional career.
Facebook instead of Flattr?
My test month has now shown that my skepticism was justified: Whole 74 Cent I have taken over flattre. Well, you can say that August was the worst time for a test because many people were on vacation. I could have had a bit more patience and could test until the end of the year. Perhaps it is also because the readers simply did not like my topics - then I would be glad about a few comments, for which information you, dear readers, would be willing to pay.
But I also noticed that in the same period of comparatively often the Facebook-like-me-button was clicked - an indication that the readers participate quite well - but apparently only up to a certain limit. Or maybe the technical obstacles described above are such a big problem that many readers click the "Like" button, but not Flattr? Just because one is already registered on Facebook? In the case, at all Criticism to Facebook, a social network integrated payment system for blogs. Or is it just because it does not cost anything to click the Like button in Facebook?
Help, my blog is lame!
However, there was another problem with which I had not expected so: The Flattr button as a Java script made my blog slower. And this is much slower: up to half a minute it took Flattr-Button until the site was fully loaded. A must! So away with the thing and lo and behold, the site loads again significantly faster.
Because good idea back and forth: Surely you can invest times and try flattr - already alone to support the good idea in itself. However, if the site slows down, which means that the number of access numbers will eventually drop, then flattr will not only make money, it will even hurt.
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