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Andreas Steinbeißer is the managing director of sell & pick GmbH.

Gamification, motivation and retention management: finding and keeping good employees

Finding good employees is hard - keeping good employees too. The decisive factor for a long-term and successful cooperation is above all the motivation from within, the so-called intrinsic motivation. gamification retention management

What makes a good employee?

But what makes a good employee? In addition to the skills that vary depending on job requirements, perseverance, motivation and bite on the part of the employee are inherent in the company's success.

Studies show that premiums and money provide only limited motivation. Rather, self-motivation is the crucial and relevant driver. The successful fulfillment of a task thus depends on the self-motivation, the intrinsic motivation.

Gamification in employee motivation

Your own claim to perform a particular task is a must. This knowledge is addressed, for example, by gamification platforms, which specialize in employee motivation.

This encourages employees not only to set their own goals, but also to work with verve on corporate goals. Through playful challenges alone or with team members, the employee grows beyond himself. This not only contributes to the long-term success of the company, but also to a positive working atmosphere, which the customer also perceives.

How Gamification works

Gamification is a trend that has found its way into many areas of everyday life in recent years. The term gamification is derived from the English word "game" for "game" and includes the expansion of non-game context with playful elements.

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The principle is already successfully and intensively applied in the sports and eLearning sector. With the desire to constantly improve, the intrinsic motivation of the user increases: the ambition is aroused. A good reason to use this playful form of learning in your professional life.

The 5 columns of the game

Gamification is based on a total of five pillars:

  1. Information transparency,
  2. Real-time feedback,
  3. clear goals and rules,
  4. Personal responsibility and
  5. Challenge.

The player receives all relevant information necessary to reach the next level.

Feedback and fun at work

Immediate feedback motivates the player to tackle a task and stay on the ball until he has accomplished it. A certain number of sold Article, a certain sales volume or a routine task, thanks to real-time feedback, the employee can see at a glance at any time what he is working towards and what contribution he is making to the overall goal. Based on the real-time evaluation, the user receives immediate feedback on their own performance.

The logical consequence is more fun at work through the meaningfulness of the tasks. Who likes to work in the blue? It is in our nature that every action is followed by a reaction. And that was exactly our basic idea: The employees should see immediately what contribution they make with their work and what added value they generate for the company.

Strengthen the sense of responsibility of the employees

The sense of responsibility of the employees is aroused thanks to a free scope of action and results in a positive development and the active promotion of creativity and team spirit. New challenges mean that employees are constantly growing with their tasks.

Attractive working conditions are the basis of employee motivation, but a bonus in material form is only a short-term way to increase it. Sustainable, however, is recognition and the meaningfulness of one's own work is also of great importance. So the employee should feel that they are actually needed and able to contribute to the company's success.

Motivated employees are dedicated and loyal

This contribution, even in the smallest subtasks, must be acknowledged. We recommend direct feedback that directly influences the sense of appreciation. Social relationships, on the other hand, and a feeling of belonging are not a factor that can be underestimated in the job. Shared goals also strengthen cohesion within the team.

Motivated employees are committed and loyal employees and the key to the success of every company. Thanks to the increased motivation, the team spirit and the service will be improved - while increasing sales and sales.

Books on the topic

3 answers to "Gamification, motivation and retention management: Finding and retaining good employees"

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