The Internet as the driver of social change
Collaborative Consumption is the trend, which Rachel Botsman explained here in the Ted-Talk, in German about community consumption. Collaborative Consumption refers to the sharing of resources and personal objects to promote sustainable use of them.
The driving force behind this social change is the Internet, sharing and exchanging between large groups of people. Behind this is the idea that access is valued higher than possession. The hope is that it is possible to solve the global resource problem in a sustainable way.
The advocates of Collaborative Consumption see the following advantages:
- Sustainability: Resources are spared, by using existing ones more efficiently.
- Social Movement: Collaborative Consumption demands and allows exchanges with others and promotes tolerance and trust in society.
- Global Networking: Sharing is quick and easy - millions of people around the world can be reached in no time with the World Wide Web, enabling sharing worldwide today. Also away from the metropolises.
How do you do business like that?
A fundamental problem with the matter: If everyone shares and nobody spends any more money, who will earn anything from it? Airbnb CEO Brian Chesky gave an answer at the Digital Life Design Conference 2012 in Munich, where the sharing economy was one of the top topics.
Through the online marketplace Airbnb.de, for example, users have access to private living space in over 190 countries. Guests will discover their desired destinations in an individual way and live in private accommodation shared with them all over the world.
Not new, but sounds good?
The basic concept behind the economics of sharing is as new as the idea of Airnb.de, which reminds a little of couchsurfing - only that it is actually a community and that the landlords are also present.
Chesky is allegedly concerned with nothing other than social aspirations: "Sharing is a better way of living," Chesky said, not modestly, referring to the story: "In the past, it was common to exchange things or go on vacation with friends , also to save money. Society was more of a community. ”
Development of Collaborative Consumption
And further: “After the Second World War, increased consumption and economic growth led to a shortage of resources and an increasing isolation of people.
Today, this scarcity of resources requires a rethinking of society, while at the same time the Internet enables a new form of communication between people - both developments are the basis for collaborative consumption, ”Chesky explained at the DLD conference.
Way with the ownership?
Brian Chesky is convinced of the success of the Collaborative Consumption movement. Even today there are numerous manifestations of a culture of sharing, which can be seen by examples such as car sharing, online transport exchanges, co-working, swapping or car portals.
This is also accompanied by a change in the social awareness of property: “People share their most personal asset with Airbnb: their apartment. The fact that so many people already live by this principle speaks for the collaborative consumption movement, ”Chesky explained.
The transition from the industrial to the service society
Perhaps the example of Airbnb shows the transition from an industrial to a service society particularly well: The platform already offers 100 accommodations in almost 000 cities and 20 countries. As the Focus reports, 000 new users register on the platform every hour, and monthly bookings increase by around 192 percent.
If the uptrend continues, that counts Company so that in 2012 they will be able to offer more rooms worldwide than the Hilton chain. If this continues, the travel and tourism industry may well pack up!
improve your world - or your own wallet?
One thing you should not forget about the euphoria about this business idea: With all this, the Airbnb founders are probably not (only) a better world, but their own purse.
According to Focus, the business idea from Silicon Valley, born out of renting an air mattress in one's own apartment, is already valued at one billion dollars - with potential similar to Facebook and twitter. And presumably with similar risks, because Mark Zuckerberg is not primarily interested in networking people, even if he likes to emphasize this again and again.
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