Collaborative Consumption is the trend, which Rachel Botsman explained here in the Ted-Talk, in German about community consumption. Collaborative Consumption refers to the sharing of resources and personal objects to promote sustainable use of them.
The Internet as the driver of social change
The driving force behind this social change is the Internet, sharing and exchanging between large groups of people. Behind this is the idea that access is valued higher than possession. The hope is that it is possible to solve the global resource problem in a sustainable way.
The advocates of Collaborative Consumption see the following advantages:
- Sustainability: Resources are spared, by using existing ones more efficiently.
- Social Movement: Collaborative Consumption demands and allows exchanges with others and promotes tolerance and trust in society.
- Global Networking: Sharing is quick and easy - millions of people around the world can be reached in no time with the World Wide Web, enabling sharing worldwide today. Also away from the metropolises.
How do you do business like that?
A fundamental problem: if everyone shares and no one spends more money, who deserves something more? An answer was given by Airbnb CEO Brian Chesky at Digital Life Design Conference 2012 in Munich, where the sharing economy was one of the top topics - the talk by Chesky and many more can be found as a video here.
Through the online marketplace Airbnb.de, for example, users have access to private living space in over 190 countries. Guests will discover their desired destinations in an individual way and live in private accommodation shared with them all over the world.
Not new, but sounds good?
The basic concept behind the economics of sharing is as new as the idea of Airnb.de, which reminds a little of couchsurfing - only that it is actually a community and that the landlords are also present.
Chesky is allegedly concerned with nothing but the social claim: "Sharing is a better way to live," said Chesky, not modestly, referring to the story: "It used to be a matter of exchanging things or going on holiday with friends also to save money. The society was more a community. "
Development of Collaborative Consumption
And further: "After the Second World War, increased consumption and economic growth led to a shortage of resources and an increasing isolation of the people.
Today, this scarcity of resources requires a rethinking of society, while at the same time allowing the Internet a new form of communication between people - both developments are the foundation for Collaborative Consumption, "said Chesky at the DLD conference.
Way with the ownership?
Brian Chesky is convinced of the success of the Collaborative Consumption movement. Even today there are numerous manifestations of a culture of sharing, which can be seen by examples such as car sharing, online transport exchanges, co-working, swapping or car portals.
This is accompanied by a change in the social consciousness of possession: "People share with Airbnb their most personal asset: their home. The fact that so many already live this principle speaks in favor of the Collaborative Consumption Movement. ", Chesky explained.
The transition from the industrial to the service society
Perhaps the transition from an industrial to a service company is particularly evident in the example of Airbnb: The platform already offers 100 000 accommodations in almost 20 000 cities and 192 countries. As the Focus reports, 100 new users log on to the platform every hour, and monthly bookings increase by about 40 percent.
If the uptrend continues, that counts Company by offering 2012 more rooms worldwide than the Hilton chain. If this continues, the travel and tourism industry may well pack up!
improve your world - or your own wallet?
One thing you should not forget about the euphoria about this business idea: With all this, the Airbnb founders are probably not (only) a better world, but their own purse.
The business idea from the Silicon Valley, born from an air mattress rental in their own home, is already estimated to a billion dollars according to Focus - with similar potentials as Facebook and Twitter. And presumably also with similar risks, because Mark Zuckerberg, as we know, was not primarily interested in networking people, even though he always likes to stress that.
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