Future Trend Collaborative Consumption: Sharing as a Business Idea?


Work well, plant 500 trees! We make the Working World more Human and Ecological, so we donate Revenue for Certified Afforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Pictures from the creator of the video.

Recently, I posted a post that shows that our society, which is geared towards a better-than-fast society, can not work in the long term - a thesis that not only non-alien idealists, but more and more economists are getting. But what are the alternatives? And how can sustainable business ideas be developed on the basis of a new, more sustainable economy?


Video Note: If you don't see a video here, you have to activate the option "Watch videos" under "Privacy and Cookies" at the end of the page!


More knowledge - PDF download, eCourses or personal advice

Here writes for you:

Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.

Profile

The Internet as the driver of social change

Collaborative Consumption is the trend, which Rachel Botsman explained here in the Ted-Talk, in German about community consumption. Collaborative Consumption refers to the sharing of resources and personal objects to promote sustainable use of them.

The driving force behind this social change is the Internet, sharing and exchanging between large groups of people. Behind this is the idea that access is valued higher than possession. The hope is that it is possible to solve the global resource problem in a sustainable way.

The advocates of Collaborative Consumption see the following advantages:

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

  • Sustainability: Resources are spared, by using existing ones more efficiently.
  • Social Movement: Collaborative Consumption demands and allows exchanges with others and promotes tolerance and trust in society.
  • Global Networking: Sharing is quick and easy - millions of people around the world can be reached in no time with the World Wide Web, enabling sharing worldwide today. Also away from the metropolises.

How do you do business like that?

A fundamental problem in the matter: if everyone shares and nobody spends more money, who will earn anything from it? Airbnb CEO Brian Chesky gave an answer at the 2012 Digital Life Design Conference in Munich, where the sharing economy was one of the top topics.

Through the online marketplace Airbnb.de, for example, users have access to private living space in over 190 countries. Guests will discover their desired destinations in an individual way and live in private accommodation shared with them all over the world.

Not new, but sounds good?

The basic concept behind the economics of sharing is as new as the idea of ​​Airnb.de, which reminds a little of couchsurfing - only that it is actually a community and that the landlords are also present.

Chesky is allegedly concerned with nothing but the social claim: "Sharing is a better way to live," said Chesky, not modestly, referring to the story: "It used to be a matter of exchanging things or going on holiday with friends also to save money. The society was more a community. "

Development of Collaborative Consumption

And further: "After the Second World War, increased consumption and economic growth led to a shortage of resources and an increasing isolation of the people.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Today, this scarcity of resources requires a rethinking of society, while at the same time allowing the Internet a new form of communication between people - both developments are the foundation for Collaborative Consumption, "said Chesky at the DLD conference.

Way with the ownership?

Brian Chesky is convinced of the success of the Collaborative Consumption movement. Even today there are numerous manifestations of a culture of sharing, which can be seen by examples such as car sharing, online transport exchanges, co-working, swapping or car portals.

This is accompanied by a change in the social consciousness of possession: "People share with Airbnb their most personal asset: their home. The fact that so many already live this principle speaks in favor of the Collaborative Consumption Movement. ", Chesky explained.

The transition from the industrial to the service society

Perhaps the transition from an industrial to a service company is particularly evident in the example of Airbnb: The platform already offers 100 000 accommodations in almost 20 000 cities and 192 countries. As the Focus reports, 100 new users log on to the platform every hour, and monthly bookings increase by about 40 percent.

If the uptrend continues, that counts Company by offering 2012 more rooms worldwide than the Hilton chain. If this continues, the travel and tourism industry may well pack up!

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

improve your world - or your own wallet?

One thing you should not forget about the euphoria about this business idea: With all this, the Airbnb founders are probably not (only) a better world, but their own purse.

The business idea from the Silicon Valley, born from an air mattress rental in their own home, is already estimated to a billion dollars according to Focus - with similar potentials as Facebook and Twitter. And presumably also with similar risks, because Mark Zuckerberg, as we know, was not primarily interested in networking people, even though he always likes to stress that.


More knowledge - PDF download, eCourses or personal advice


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,99 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Christoph Fellinger

    Exciting view! RT @SimoneJanson: Future Trend #CollobarativeConsumption: Sharing as a Business Idea?

  2. Liane Wolffgang

    Future Trend Collaborative Consumption: Sharing as a Business Idea ?: Recently I posted a post, ...

  3. Holger Froese

    Future Trend Collobarative Consumption: Sharing as Business Idea? #Business

  4. Simone Janson

    #Blogpost Future Trend Collobarative Consumption: Sharing as a Business Idea?

Post a Comment

Your eMail address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.