Creative and immaterial benefits increasingly popular
Additional benefits, in particular monetary benefits, play an important role, especially in large corporations in Germany - and the importance of these employee benefits continues to grow, as a study shows. The American labor market is often the model for so-called “fringe benefits”.
Creative benefits are also widespread in the US. A prominent example of quaint additional services is Google, where the survivors of deceased employees continue to receive half the salary for ten years. In the US, however, supplementary benefits are also particularly relevant because the statutory claims on workers are significantly lower than in Europe and Germany, as a glassdoor study shows.
10 Examples of creative fringe benefits
But even on this side of the Atlantic, many employers are now additionally using creative, and partly also intangible, additional benefits in order to strengthen employee loyalty on an emotional level and to position themselves as an attractive employer for potential applicants. Flexible and very popular are flexible working hours and home office offers. Particularly fancy ideas offer the following ten Company from Germany and Europe:
- adjust: offers its employees a special kind of operation. Once a year, the Berlin app analysis company invites the entire workforce to spend a week on holiday together, for example to Mexico. The icing on the cake: The annual leave is not shortened by five days because Adjust employees can decide how much leave they take.
- Onefootball: from Berlin is the developer of a mobile soccer app and also relies on the “most beautiful thing in the world” when it comes to office design. In addition to the obligatory table football, the employees have a public viewing arena for a real stadium feeling. And the decisive penalty shoot-out can also be replayed, because a real goal on artificial turf invites you to kick off the office.
- Adidas: offers its employees numerous additional financial benefits as a DAX Group. As an extra, the employees in Herzogenaurach are happy about celebrities and guest speakers at employee events. Among them were in the past no less than world champion Thomas Müller or world music star Pharrell Williams.
- Storck: is a traditional family business and supports its employees in childcare. Many companies now offer this assistance. The special feature here is that once a man is in need, the employees in Halle (Westf.) Can simply take their children to work and spend the day in the specially arranged family office, including games for the little ones.
- SoundCloud: has offices in the United States and London, in addition to the Berlin office, and recruits internationally. The music app developer has therefore set up an extensive relocation program for the new employees, which not only supports the employees financially. What is special is the “New friends” promise: Those who start at SoundCloud can be sure of the support of their new colleagues when they get used to Berlin.
- Zausinger: from Munich offers his employees, among other things, hypnosis courses, to weaning for smokers. In addition there are other offers for personality development, also for non-smokers.
- The Body Shop: gives his staff in England five days' special leave per year to complete these volunteer work.
- Airbnb offers its staff in Dublin annually calculated around 1.800 Euro travel budget to explore the world.
- Opus: balances the rainy everyday life of its workforce in the South-German Bristol with its own villa in Italy. The employees of the service provider for recruiting solutions are free to visit them at any time to recharge the battery.
- Rackspace: has a heart for birthday children. The employees of the web host have vacated their day of honor.
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German edition: ISBN 9783965960084
English version: ISBN 9783965960091 (Translation notice)
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