What newspaper dies next?
I admit, the story is a bit macabre. If you look at it from today's point of view anyway. As Jochen Mai on 03. March 2011 published in the Wirtschaftswoche his contribution to the Dusseldorf Twittwoch, read that still quite funny.
Of wild speculation was there the speech, which is the big newspapers since no later than 2013 set. After all, the theme of the event was nothing short of the future of the media, which veteran aviation expert Thomas Koch, video journalist Markus Hündgen, and Roland Tichy, editor-in-chief of WirtschaftsWoche, eagerly discussed. And what were the bets? Mai writes:
Videopunk Markus Hündgen tapped the “Frankfurter Rundschau”, media consultant Thomas Knüwer, however, on his old employer, the “Handelsblatt”. I know from well-informed circles that a bet is already running among bloggers and media professionals. The use: According to rumors, an iPad 2.
If for fun is serious
Only less than a month later has sad reality become sad out of the funny story.
The Süddeutsche Newspaper reported yesterdaythat the entire national reporting for the Frankfurter Rundschau should in future come from Berlin - from the Berliner Zeitung, which also belongs to the Cologne publishing house M. DuMont Schauberg. Only the local section should continue to come from Frankfurt.
And who won the bet?
The management has cleared the way for redundancies. From 40 to 50 places, which are to be omitted, are the talk. Tomorrow, the employees will be informed about details. Since I do not know the details, I wonder now: Is there actually a bet that is now considered won? And who can really look forward to a new iPad 2?
Incidentally, statements about the demise of the Frankfurter Rundschau have already given 2009 a futurologist Dr. Eike Wenzel met. In an interview Best of HR – Berufebilder.de® he said: And of course daily newspapers can not fully compensate for their losses on the Internet - they need new business models, a new direction. For example, such a faceless newspaper as the Frankfurter Rundschau can not survive with the previous models.
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