Make money with blogging: public funding and the future of advertising



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We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
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A form of financing that I have not yet tried, because I did not even think about it: public funds. Of course, the blogs must also be in the public interest. The journalist Matthias Spielkamp has done it and thankfully published a presentation.


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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

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future Congress

Overview

The event was organized by the Journalists Association Freischreiber.

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Here Spielkamp spoke in the workshop "Fun you can not eat - money and business models" about journalists as entrepreneurs.

After the subsequent podium discussion by listener Felix Schwenzel had been criticized, Spielkamp devoted himself in his immateriblog again more detailed the topic, because he found the discussion unsatisfactory. He also kindly provided his very informative presentation online. Thanks for that!

How does it work with the financing?

Overview

In the Presentatiopn he describes how he has developed his platform irights.info on copyright in the digital world. From 2004 to 2006, he was sponsored by the Federal Ministry of Consumer Protection, Food and Agriculture for several months.

Despite Grimme-Online Arward and numerous project applications, however, it was only 2008 that received new funding from the Federal Ministry of Education and Culture and the Federal Cultural Foundation. Spielkamp sums up: It's impossible to get follow-up funding, no matter how successful the project is. And: The effort to submit applications for smaller projects is too big!

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The future of advertising

Overview

But for which advertising products are customers ready to pay money in the future? A survey of the BVDW provides some information.

The fact is, as we all know, that it looks on the advertising market rather mau. The prices for online advertising are in the basement and it looks in the foreseeable future not for improvement. I was particularly pleased with this report from the Federal Association for Digital Economy (BVDW).

Advertising prices in the cellar

Overview

"Half of all advertisers want to invest 2011 more in performance marketing," it says. Hurray I thought, it goes up. But let's take a closer look!

The BVDW speaks of a study, in fact, 130 questionnaires (or slightly more) have actually been included in the evaluation. And even if AdMarketing is the top priority for AdMarketing advertisers, blogs will soon find unsightly advertising forms such as SEO, Affiliate and SEM.

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Why is that ugly?

Overview

Advertising is not the same as advertising: Affiliate advertising, for example, does advertising from a blogger's point of view, but only gets something if the customer then buys. And whether the conversion succeeds depends on how I wrote in my article about affiliate advertising.

Even worse is from my point of view SEO advertising: It costs in case of doubt, not only the Pagerank and thus the reputation at Google. No, since SEO marketers usually want unmarked advertising links, you are actually fooling your reader as well. And, what is worse, you are actually punishable even punishable - the Abmahnanwälte greet.

Bloggergate and the consequences

Overview

By the way: This does not really seem to interest anyone, on the contrary, such kind of surreptitious advertising is generally considered a trivial offense - as the reactions to Saschal Pallenberg's Bloggergate have clearly shown.

I do not want to go into the question of who said what happened in the resulting mud battles for what reasons. I was only frightened by the self-evident fact that the discussion about the text advertising was partly dismissed as unimportant (see in the comments)!

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Because already months ago (and thus long before Bloggergate) I have described the resulting consequences (including constant bad prices on the advertising market) here. And therefore, find that unmarked text links are a far more profound problem than apparently clear to most.

The figures of BVDW

Overview

Unfortunately, 68's percent of BVDW respondents are now planning to raise display marketing budgets through ad networks. However, half of the advertisers also want to spend more on search engine optimization (SEO) and affiliate marketing. Also in the field of search engine marketing (SEM) 42 percent of respondents want to invest more.

The goals are obviously no longer just sales or the acquisition of new customers, but also positive image and branding effects.

Who was actually interviewed?

Overview

Incidentally, the BVDW survey was carried out by the Performance Marketing department, aha, the result of course makes their hearts beat faster! Also included: the industry magazine HORIZONT and the member companies ValueClick, Lbi Germany and SUMO.

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66 percent of those involved Company are assigned in the field of advertising and marketing. Another seven percent each come from the IT and telecommunications sectors as well as media and publishers. With 41 percent, most companies surveyed work in the business-to-business area. 30 percent are active in both areas, while 28 percent work in the business-to-consumer sector.


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  1. Sascha Pallenberg - Filmography by type

    Hello Jannick,

    Regarding the tsunami announcement, I am back several times. Nevertheless, one must not forget that one of the formerly best known German blogs (aka Basicthinking) was bought solely for the reason, so that you could build this network of advertising links. BT was the door opener for the online costs GmbH and unfortunately this is always swept under the carpet.

  2. Marketinger

    Heyhey, quite nice if you are interested, you can also check out my blog;)

  3. Simone Janson

    Hello Jannick,
    you're right, maybe the suspicion is that it is even in affiliate advertising is unfair advertising. If the advertisement is clearly marked as such, however, this is not the case.
    Personally, however, I have experienced the fact that affiliate advertising only brings something, if one also directly in the text refers to the advertised product. And exactly there the thing in my opinion is also unfair. In this respect, this is not a very simple subject and I realize that most people see the laxer than I do.
    gruß
    Simone

  4. Holger Froese

    Series - Make Money with Blogging: The Future of Advertising #Business
    Commented on Twitter

  5. political host

    Hallo,
    What I can not fully understand is the name of the advertising forms SEO, SEM and Affiliate Marketing as "ugly". This will be discussed in the following text, but it creates the impression as if, for example, Affiliate Marketing would always work with methods such as masking the affiliate links. Especially for bloggers, this can be a very profitable source of income even without dodgy methods, which I also entered in an article on my blog:

    I have to agree completely with her response to Bloggergate. It is a pity that such methods are now regarded as normal, but it is also an open secret, which is why the previous announcement Pallenberg a "tsunami in the blogosphere" was probably exaggerated.
    gruß
    Jannick

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