Ideas as problem solving
I don't know about you, but the best ideas come to my mind when faced with a problem straight away. Problems are a great thing. They are often the trigger for us to look for new, unconventional solutions - and find them.
A lot of people seem to have good ideas in the shower. There are special, waterproof notepads for this. Or in bed. Like the star photographer Russel James, who never rests next to him without a pen and paper - so that he can write down what he had in his dream at three o'clock in the morning. There are ideas factories like the Magdeburg company Zephram, which leaves the beaten path by changing its perspective and thus delivers raw ideas - for customers such as BMW or Microsoft, among others. In Company is the idea management, also known as the company suggestion scheme, in which companies collect and sometimes even implement suggestions for improvement. And there are lots of creativity techniques such as brainstorming, mind mapping, six-hat thinking or the 635 method - just go ahead Best of HR – Berufebilder.de® look for “creativity” or “ideas”.
Find inspiration - but where?
But where do you find inspiration? Concretely? Paint without circles, put on hats, etc. Good, visualization may help with brainstorming. But the trigger is usually that I'm looking for a solution to a very special topic. And then think about it. Not only to toss your thoughts back and forth in your head for hours. The motto is rather: just start. Trial and error, so to speak.
For example when writing texts. I don't understand how people used to get along without computers: when I'm working on a text, it's best to just get started. And afterwards to change, work out details, deepen, shorten. Usually I come up with tons of new ideas. And: This is only possible on the computer because it quickly becomes confusing on paper. Seen in this way, also a form of visualization. But a very specific one. And one that has more to do with the seemingly old-fashioned company suggestion scheme, because that too is usually about solving very specific problems.
Many business ideas have emerged in this way
Many ingenious business ideas arose in this way: The search engine giant Google, for example, because Harvard student Sergej Brin wanted to download the entire Internet for a structural analysis project. Or Facebookbecause Zuckerberg actually wanted to get to know girls. Google has even made “get started” a corporate principle and has new products tested regularly and with great success in the beta phase by the community.
Another idea to get started: the agloves, gloves for touch screens. The idea came to Jean Spencer, who I met at IFA in early September, during a snow storm in Washington DC. She wanted a look at hers eMailThrow s on her iPhone - but she couldn't do that with her gloves on. And she had only one choice: Either quickly get rid of the warming overcoats - or lose all messages. But Jean thought: If people are able to invent iPhones, then there has to be a way to use them with gloves on. And together with her mother Jennifer Spencer, she began to test different materials - even though the two had no experience in the textile industry. Today, a good 70.000 gloves sold later, they are the official supplier of the American national ski team.
Nothing ventured nothing gained!
And also the five Latvians who recently opened the first coworking space in their capital Riga: Coworking is now a widespread phenomenon in Europe. The Latvians, however, are also very pragmatic and thrifty, as co-founder Marcis Rubenis tells me: "Many people think the idea is good, but nobody pays 200 euros or more a month for a job here." Rubenis therefore visited coworking spaces all over Europe and was looking for an idea to make their desks available to people as cheaply as possible. Finally he found the solution: “We go where the people, the people are already working. for example in a café with a bookstore. People then pay a few euros to get better service and to be able to work, ”explains Rubenis. The result is a significantly cheaper job for 9 euros a week or 30 euros a month, which almost everyone can afford.
Such ideas have one thing in common: You just have to get started. This is exactly what is often a problem in Germany, as a study shows - especially with regard to business ideas. The Global Entrepreneurship Monitor, a study that annually examines the conditions for business start-ups in 42 countries around the world, recorded for 2009 that only 22 percent of the 18 to 24-year-olds surveyed actually took advantage of good business opportunities. A full 37 percent, on the other hand, are afraid of failure - and therefore prefer to leave it alone. So nothing with trial and error? How do you find your best ideas?
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German edition: ISBN 9783965964976
English version: ISBN 9783965964877 (Translation notice)
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