Go to Article

Better work, information as desired: We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .

Disclosure & Image Rights:  Artwork created as part of a free collaboration with Shutterstock. 

Here writes for you:

Simone Janson is publisherConsultant and head of the Institute's job pictures Yourweb. Under the registered trademark Best of HR – Berufebilder.de® you operate one Book publishing, an eLearning on Demand platform, a news service and is one of the 10 most important German bloggers loud Blogger Relevance Index and Wikipedia , Loud ZEIT it is one of the most important blogs on career, professional and working life. In addition, that leads Yourweb professional picture institute for cooperative & sustainable education, with which she awards scholarships and promotes sustainable projects. She also advises companies such as Samsung, OTTO and Randstad on HR communication and has worked for various universities and business schools.

Find good ideas and inspiration: just get started

Where do the good ideas come from? My thesis: Good ideas do not come from creativity techniques and similar gimmicks, but rather from specifically looking for a solution to a problem - and just getting started.

Ideas as problem solving

I don't know about you, but the best ideas come to my mind when faced with a problem straight away. Problems are a great thing. They are often the trigger for us to look for new, unconventional solutions - and find them.

A lot of people seem to have good ideas in the shower. There are special, waterproof notepads for this. Or in bed. Like the star photographer Russel James, who never rests next to him without a pen and paper - so that he can write down what he had in his dream at three o'clock in the morning. There are ideas factories like the Magdeburg company Zephram, which leaves the beaten path by changing its perspective and thus delivers raw ideas - for customers such as BMW or Microsoft, among others. In Company is the idea management, also known as the company suggestion scheme, in which companies collect and sometimes even implement suggestions for improvement. And there are lots of creativity techniques such as brainstorming, mind mapping, six-hat thinking or the 635 method - just go ahead Best of HR – Berufebilder.de® look for “creativity” or “ideas”.

Find inspiration - but where?

But where do you find inspiration? Concretely? Paint without circles, put on hats, etc. Good, visualization may help with brainstorming. But the trigger is usually that I'm looking for a solution to a very special topic. And then think about it. Not only to toss your thoughts back and forth in your head for hours. The motto is rather: just start. Trial and error, so to speak.

For example when writing texts. I don't understand how people used to get along without computers: when I'm working on a text, it's best to just get started. And afterwards to change, work out details, deepen, shorten. Usually I come up with tons of new ideas. And: This is only possible on the computer because it quickly becomes confusing on paper. Seen in this way, also a form of visualization. But a very specific one. And one that has more to do with the seemingly old-fashioned company suggestion scheme, because that too is usually about solving very specific problems.

Many business ideas have emerged in this way

Many ingenious business ideas arose in this way: The search engine giant Google, for example, because Harvard student Sergej Brin wanted to download the entire Internet for a structural analysis project. Or Facebookbecause Zuckerberg actually wanted to get to know girls. Google has even made “get started” a corporate principle and has new products tested regularly and with great success in the beta phase by the community.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse or series Download. Actions or news via Newsletter!

Another idea to get started: the agloves, gloves for touch screens. The idea came to Jean Spencer, who I met at IFA in early September, during a snow storm in Washington DC. She wanted a look at hers eMailThrow s on her iPhone - but she couldn't do that with her gloves on. And she had only one choice: Either quickly get rid of the warming overcoats - or lose all messages. But Jean thought: If people are able to invent iPhones, then there has to be a way to use them with gloves on. And together with her mother Jennifer Spencer, she began to test different materials - even though the two had no experience in the textile industry. Today, a good 70.000 gloves sold later, they are the official supplier of the American national ski team.

Nothing ventured nothing gained!

And also the five Latvians who recently opened the first coworking space in their capital Riga: Coworking is now a widespread phenomenon in Europe. The Latvians, however, are also very pragmatic and thrifty, as co-founder Marcis Rubenis tells me: "Many people think the idea is good, but nobody pays 200 euros or more a month for a job here." Rubenis therefore visited coworking spaces all over Europe and was looking for an idea to make their desks available to people as cheaply as possible. Finally he found the solution: “We go where the people, the people are already working. for example in a café with a bookstore. People then pay a few euros to get better service and to be able to work, ”explains Rubenis. The result is a significantly cheaper job for 9 euros a week or 30 euros a month, which almost everyone can afford.

Such ideas have one thing in common: You just have to get started. This is exactly what is often a problem in Germany, as a study shows - especially with regard to business ideas. The Global Entrepreneurship Monitor, a study that annually examines the conditions for business start-ups in 42 countries around the world, recorded for 2009 that only 22 percent of the 18 to 24-year-olds surveyed actually took advantage of good business opportunities. A full 37 percent, on the other hand, are afraid of failure - and therefore prefer to leave it alone. So nothing with trial and error? How do you find your best ideas?

Buy text as PDF

Acquire this text as a PDF: Please send us an eMail with the desired title to support [at] berufebilder.de, we will then send the PDF to you immediately.

3,99 Book now

Books on the topic

Or for a little more directly buy a whole book or eCourse on this topic, read on. Here you will find a suitable selection.

Buy eCourse on Demand

Up to 30 lessons with 4 learning tasks each + final lesson as a PDF download. Please send us an eMail with the desired title to support [at] berufebilder.de. Alternatively, we would be happy to put your course together for you or offer you a personal, regular one eMail-Course - all further information!

19,99 Book now

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.

EnglishDeutsch
error: warning The content is protected!