From Feel Good to the Touchpoint Manager: New professional image of the industry 4.0


We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
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How long is that going to take? More and more urgently, a new leadership culture is being demanded, one that fits in with our new working world. People are increasingly needed for this purpose. A Touchpoint Manager can be very helpful in this context.

From Feel Good to Touchpoint Manager: New job profile in the industry 4.0 Touchpoint Manager

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Here writes for you: Anne M. Schüller is a management thinker, keynote speaker, business coach and multiple award-winning bestselling author. She has repeatedly been named Top Voice by Business Network LinkedIn. Profile

What is fit for the cultural change on the labor market implies

Overview

The working world has undeniably changed. It has not only become more digital, but power relations have also reversed. What that means? Today, especially their own customers decide by their online telling about whether new customers come and buy. And one's own employees play a decisive role in determining who wins the best talents.

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Appropriate internal framework conditions and a leadership culture geared to this change are unavoidable, so that it is possible for both customers and employees to be ever more enticing. In the future, companies will have to do so simply because they no longer find qualified employees who want to work there.

Leadership is faced with completely new challenges

Overview

In these new times, executives have to learn from now on to master new working models, ie to lead only temporarily present and shorter-term employees and to make them productive as quickly as possible.

In the future, this will mainly be paid for thought performance. On the other hand, everything that computers can do is systematically eliminated. Only the difficult, the individual, the tailor-made and the special remain in the work area of ​​man.

And is there a weekend crash course sufficient?

Overview

In order to be successful in the future, obsolete management structures have to be dismantled, better framework conditions created for our new working environment, and sustainable employee management made possible. Completely new touchpoints, these are the interaction points between Executive and employees, and completely new forms of communication will emerge.

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However, for a professional training, a management took years. For a management training, however, a weekend-crash-course should be enough - if at all !? So there are countless bosses, who mean it well, but not good. This is devastating! Especially as regards humanity, one must study and practice to shine.

An internal Touchpoint Manager is helpful for the new world of work

Overview

Creativity is the key resource of the future. And work has to be fun to be good. An internal Touchpoint Manager can provide the right framework conditions. He is the link between organization, employees and management business-related topics and the welfare of the people.

He takes care of the physical, mental and emotional fitness of the company, so that their performance remains at its peak. This function is cross-functional, not bound to a department. And it has both strategic and operational components. This is why she is much more than just a little coworker.

In times of talent scarcity, employer rating portals and social media talks, it can make a decisive contribution to the future of a company. To this extent, an internal touchpoint manager needs the absolute back-up of the management as his path is bumpy and he does not always make friends. Anyone who is on the road as an athlete representing the interests of the employees is inevitably exposed to grievances.

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The possible task areas of an internal touchpoint manager

Overview

An internal touchpoint manager is an advocate of the employees and bridge builders between up and down. Its possible task:

  • Office organization and office life
  • Employee events and social projects
  • Sports and health programs
  • Initiate employee surveys
  • Prevention of employee turnover
  • Involvement in employee selection
  • Onboarding and offboarding
  • Exit interviews and pastoral care
  • Supervision of employer rating portals
  • Heart box, good soul, mediator
  • In-house ideas management
  • Moderation of internal touchpoint projects
  • Networking all beyond department boundaries

The internal Touchpoint Manager is a generalist. He has a mature personality, which is at the same time binding and sensitive, but also analytical and structuring. The applicant should be able to work interdisciplinarily and be familiar with both management and HR topics, Apprenticeship needs.

He is moderator, networker, communicator and diplomat in one person. For this he needs psychological knowledge and coaching competence. He must be passionately convinced of the usefulness of his function in order to be able to convince. With Collaborator Touchpoint Management, which I will explain in a later post, his task can be systematized and mastered.

The Feelgood Manager as a pioneer of Touchpoint Manager

Overview

As predecessor of the touchpoint manager the Feelgood Manager be valid. This feature has found quite a few followers, especially in the IT industry. But still the Feelgood Manager is often seen as a pure employee. "Mood colleagues!" Headlined for example the time.

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Who can still seriously believe that a good mood in the workplace shows a lack of professionalism? This myth dates from the time when industrial manufacturing processes with REFA-Zand even talking in factories was banned. At that time, you only saw the time it takes to make a chat during working hours, not the buoyancy that comes with it.

As the best alternative to such obsolete thinking Google can apply, one of the most valuable brands and one of the most attractive employer in the world. I personally visited the branch in Hamburg and can assure the reader that there are enough opportunities for good food, but at the same time they are working very hard.


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  1. Anne M. Schüller

    Hattrick !!! Also in June was one of my contributions the most popular on berufebilder.de. - Exciting contributionFUWEZc0fmT

  2. Claudia Schmitz

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  3. Bamschoul Becker

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  4. Anne M. Schüller

    the #Touchpoint #Manager come: A new profession for our new working world - Exciting contributionFUWEZbIDYj

  5. Edenred Deutschland

    #arbeiten40 - that brings increased digitization with it: - Exciting contribution62ZmWgDJsJ - Exciting contributionss4bmXKMse

  6. Patrick Hartwagner

    RT @anneschueller: A new leadership culture, which fits our new working environment, becomes ever more urgent. - Exciting contributionFUWEZc0fmT

  7. Thomas Paul

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  8. Georg Jansen

    RT @anneschueller: A new leadership culture, which fits our new working environment, becomes ever more urgent. - Exciting contributionFUWEZc0fmT

  9. Anne M. Schüller

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  10. Jochem Neysters

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  11. Steelcase Germany

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  12. Gunther Mittmann

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  13. Olaf Skirde

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  14. Good Place

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  15. David Bonsen

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  16. MAführenUnternehmen

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  17. The truck at the factory

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  18. Martin Salwiczek

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  19. Anne M. Schüller

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  20. FYTE Germany

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