Feelgood-Management and Employer Branding: The cuddly companies

Work better, information as desired! We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships, for example, and belongs one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .
Disclosure & Image Rights:  Edenred Germany has supported us financially. Travelbird has supported various research trips. Rights ,,

Also in German Company is cuddled. You do not believe that? Feel Good Management is the name of the trend that, for once, arose in Germany. Just a little Google for German companies or is it more than that?


Here writes for you:


Simone Janson Simone JansonSimone Janson is publisherConsultant and head of the Institute's job pictures Yourweb.


From the trend to everyday business

Yet another trend in the world of work: Feelgood management - feel-good atmosphere in the workplace. In fact, health at work is becoming more and more important and more and more Company introduce health and sports offers, healthy nutrition and the like in the workplace. The idea behind it: Committed employees are more motivated, more productive and more loyal.

The trend was without a doubt through Google or Facebook triggered and you can ask: Is the new trend in the world of work “Feelgood Management”, the feel-good atmosphere in the workplace, just a little bit of Google for German companies? Or is there more to it?

Trend Feelgood-Management: Feeling good?

"Feelgood management is, contrary to what many believe, an invention of the German startup culture," explains Monika Krauss-Wildegger, who makes companies with optimal working conditions visible on Goodplace.org and states: "It's not just about fun and sport but much more about structural changes in which employees want to participate. Not every company is willing to do that. ”

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

After all, the first companies such as Fonepit AG have already hired Feelgood managers in Berlin: Isabel Pereira looks after 64 employees and draws on her experience as event manager: she organizes lunches, afther work events, employee parties, joint teambuilding and Sport offers and cares in cooperation with a health insurance also for the health management.

To create additional incentives, there are also rewards for reaching or exceeding the traffic targets. In order to inquire about the needs of employees, regular employee surveys and interviews are carried out. The integration of foreign employees and travel management are also part of her job: "For example, we are planning German courses or I am organizing trade fair visits abroad", the Feelgood Manager covers her area of ​​responsibility.

More than a fun ambience

Having everyone sit down at a table to enhance the sense of community in healthy eating is a concept that is no longer working for TravelBird. The company, which is also based in Germany and has its headquarters in Amsterdam and German investors, has grown from 170 to almost 600 employees last year, with 70 from Germany alone. Feelgood management includes a quasi-free restaurant with healthy food, freshly squeezed juices, smoothies and a coffee bar, as well as a health program with yoga lessons, regular masseur and personal trainer visits, a dedicated football team and subsidized bicycles.

It is about more than the fun factor: "We believe that employees who feel good like to come to work and perform better," says Ingrid Leonhardt, who as one of 14 international recruiters is primarily concerned with German employees takes care. With its own academy, TravelBird also offers leadership or sales training, technical training and creative workshops. For this purpose, the company employs five coaches who come from practice and develop tailor-made training courses that can be consulted by employees at any time.

Benefit from employee motivation through further development potential

“Our young employees want to grow with the company; therefore we offer constant opportunities for further development, ”says Leonhardt. Such measures are well received by employees, if you believe the ratings on relevant company rating platforms such as Glassdoor, and the results of the Recruiting Trends study, which the University of Bamberg publishes together with the Monster.de job exchange, show: For A good working atmosphere is important to 94% of the interviewed applicants, followed by flexible working time models and good career opportunities.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Companies can benefit greatly from employee health: higher motivation, lower sick leave and certain tax benefits offer incentives to actively take care of employee health. “That ensures more satisfaction. And, of course, employees also talk about it or submit reviews online, ”says Petra Mühlbauer, Human Resources Director at Edenred Germany.

Personal trainer in the office

In addition to ergonomic workplaces, a personal trainer and a physiotherapist regularly come to the office. "Employees who take advantage of these offers are exempted during working hours, they pay the cost of massages themselves," says Mühlbauer. There are health and nutrition tips in the newsletter, a nutritionist comes every year on World Food Day and the employees receive tax-privileged menu checks for the breaks so they can choose their lunch freely. The managing director invites you to cook together once a quarter.

The reactions are positive, according to Mühlbauer: "The employees feel fitter and more motivated, some report that they have made us run regularly," said the HR Director. Preventive examinations in cooperation with a health insurance company and various doctors have already been offered by Edenred.

Control, according to Mühlbauer, is explicitly not about this, but about “instructing employees to take responsibility for themselves. We do not prescribe anything to employees, that would also be a problem with labor law, "says Mühlbauer, making it clear:" Employers should offer an open culture and be available to provide advice and assistance when employees need it. But I wouldn't want to work in a company that only wants to employ young, dynamic, slim non-smokers ”.


Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

It's about more than fun - Interview with Monika Kraus-Wildegger from Goodplace.org

Krauss-Wildegger makes companies with optimal working conditions visible on Goodplace.org. Feelgood is a lived corporate culture for them. Companies that only emphasize the health aspects often did not want any further structural changes at all.

What exactly is Feelgood Management?

Feel good management is, unlike many believe, an invention of the German StartUp culture. It's not just about fun and sports, but more about structural changes that employees want to participate in. But not every company is ready for that.

Why not?

Feelgood management creates optimal conditions for good work. Targeted is asked: What do you need to feel comfortable here and to do a good job? This allows employees to concentrate fully on their work. Feelgood is not a one-way street.

What does that mean?

At first glance, the term implies that it's all about fun or health. However, companies that only emphasize these aspects often do not want any further structural changes. But Feelgood is a lived corporate culture, drives topics and projects that are important to the colleagues. Prerequisites are: Mandate of the management, co-creation through feedback channels, co-speech at eye level and bosses behind it. Feelgood is thus deeply rooted in the corporate culture, projects do not fail in the first headwind.

What advantages does the company have?

Dedicated employees are more motivated, productive and loyal. It is becoming much more attractive for young professionals, also because employees like to talk about YOUR company. The Feelgood-Manger also helps with this, for example by taking on the whole process of onboarding.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

How do you ensure that feelgood companies meet your needs?

We do a Feelgood analysis for every company. In addition, we qualify companies and employees in the field of Feelgood Management. From autumn we offer a modular training that complies with the professional profile Feelgood Manager developed by the Fraunhofer Institute and us.

More knowledge - PDF download, eCourse on demand or personal advice

Offline download: Download this text as PDF -  Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.

3,99 Book now

Read customer feedback and buy a book on this topic at a discount: Do you like this text and want to read more information about it? Buy the right book including this text, buy it here in two languages, as a member even with a 20 percent discount. Would you like to take a look at the book first? You can do this by previewing the book look at and then purchase on the book page.

German edition: ISBN 9783965963917

7,47  Buy directly

English version: ISBN 9783965964532 (Translation notice)

7,47  Buy directly

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Good Place

    Article in the current LEAD digital (W&V): Die Kuschel-Firmen | PROFESSIONAL PICTURES - - Exciting contributionrw20b41ZpW LEAD Digital sc ...

  2. some ideas

    RT @Berufebilder: Article in the current LEAD digital (W&V): Die Kuschel-Firmen - - Exciting contributionEn5YTCV17S

  3. firm-job

    Article in the current LEAD digital (W&V): Die Kuschel-Firmen: Even in German companies, kissing is ... - Exciting contributionnhdvOBzXf2

  4. Thomas Eggert

    Article in the current LEAD digital (W&V): Die… via BERUFEBILDER - Exciting contributionpH2oXQldrw

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.