The dress code of the Coca-Cola Director: Clothes as career boosters for women?



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Dress code, the appropriate clothing for the optimal effect and the best appearance, is a topic that has recently been added Best of HR – Berufebilder.de® not only reached 18.000 readers in a few days, but also caused heated discussions. But why are there any stereotypes about clothing and how do we deal with them?

The dress code of the Coca-Cola Director: Clothes as career boosters for women? The dress code of the Coca-Cola Director: Clothes as career boosters for women?

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Dresscode as a career booster?

Overview

Best of HR – Berufebilder.de®-author Maria-Theresa Radinger, which has its own TV show on style and behavior issues in Austria, gave 17 tips in her post - in each case for men and women. Probably this is the great success of the contribution justified.

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Because all too often, the theme of style, fashion and clothing is purely feminine associated. Recently, Coca Cola Labor Director Brigitte Faust, for example, voiced vehement opposition to social media. The reason: in one Interview She had called the topic of clothing in women as the first and therefore most important career tip especially for women. Many social media users found this outrageous and outdated. For this statement was about Best of HR – Berufebilder.de®-Author Monika Paitl on Facebook:

"With the scarf to the top career ... Na hello. Outfit as career booster number one? In which year are we again? "

The right clothes are used to separate the spirits

Overview

This shows that dress code is a topic in which the ghosts divorce. Some industries insist on its adherence strictly, others are relaxed or deny its existence even completely. What many do not think: There is also an implicit dress code, which is available, but at first glance not clearly recognizable.

And: Even men are subject to certain dress code regulations in the job and accordingly unsure which rules are now applicable to them.

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Familiar conventions break

Overview

It is quite clear: Especially in public appearance, which usually includes every professional context, certain rules apply. Some, such as men's necktie on some occasions, are very present in our minds.

Other conventions, on the other hand, are so familiar to us that we only think about them when they are broken. This is especially true for gender-specific clothing.

Dresscode - a constant tightrope walk?

Overview

For style consultant and Best of HR – Berufebilder.de®-Author Susanne Beckmann is a constant tightrope walk, determined by the question of how one wants to be perceived in everyday working life. So she puts in her contribution to the topic Dress code and gender clichés firmly:

"For example, if women dress too feminine and erotic, they are perceived as less competent"

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Of course, as a modern woman, I wonder if this really should be the case if Beckmann recommends leaving the high heels in the closet and preferring instead to take on shoes of a maximum 6 cm height, which are also closed in the summer. Because such tips always look a bit excessive for me.

Strongly arrested in gender stereotypes

Overview

However, how strongly each one of us is caught up in gender clichés becomes evident when we read Beckmann's text. Because there are also garments for the industry or the Company Therefore, they are atypical - and that they should be taboo for employees. This is how Stilberater writes:

"We have clear ideas about the dress code of many occupations and of men and women, and are irritated to disapproved if this image is not fulfilled. For example, a bank employee with fashion-tattered jeans and a casual sweatshirt is perceived differently than in a classic suit. "

Skirts and tights for men?

Overview

And, no wonder, not only for women, also for men there are taboos: Birgit Vey described in the Stuttgarter Nachrichten the rock as a taboo of male clothes - and completely wrong. The example becomes a little less absurd if one remembers that skirts have been masculine garments in much of human history - it's only since the French Revolution that they are taboo for men, but that convention has already dug deep into our heads.

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And it shows that sometimes we do well to question the general consensus of typical ideas, because it can change quite quickly. So does the Romance StudiesProfessorand fashion sociologist Barbara Vinken regularly draw attention to the changes in meaning that garment gaps have undergone throughout history - or are you aware that even tights were originally worn by men?

Attract attention by breaking clichés

Overview

The more you can, however, generate the greatest attention by changing the atypical garments of the opposite sex - if you want it! Consider celebrities such as Jorge Gonzales, who intentionally break the stereotypes of male and female attire, while consciously provoking it but also making it their trademark.

Conversely, women are also uniformed with deliberately male clothing infirmaries, eta blazers and pants - just think of Chancellor Angela Merkel. This is very masculine and can be deliberately used as a control tool and underlining authority. And it also serves as a protective function, as the former Tagesspiegel editor Tissy Bruns once admitted.

Summary

Overview

All this shows that dress codes and fashionable conventions are in flux, are changing, new habits are emerging, old ones are disappearing. It is therefore quite stupid to stick to them - even in the job.

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And: You can of course ignore the fashion, style and dress code and possibly take a few disadvantages in purchasing - you will escape the topic but never.


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