Specialist deficit, which affects all of us directly: the elderly as a marketing gag?



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We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
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We got up Best of HR – Berufebilder.de® very violent over the (nonexistent) Skills shortage discussed, on this topic, I will be seen tonight on the ARD. An area in which there is really a shortage of skilled workers was dealt with comparatively little: care for the elderly.

Skills shortage, which affects us all directly: care for the elderly as a marketing gimmick? altenpflege

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Care for the elderly - the only real shortage of skilled workers?

Overview

Already, the situation in many nursing homes is unreasonable: too little workforce, but more and more to do. Nursing home care could be a real future profession - if only the lousy payment would not be.

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The discrepancy between the hard work and the barren wage as well as the increasing life expectancy of the population also lead to the fact that the care of the elderly is treated as a secure shortage job - junior staff urgently sought.

New laws have to come

Overview

But what if workers have to work but the job does not change? Well, it makes him more attractive - Altenpflege as a marketing gag, so to speak.

Namely, by simply merging several professions, which are supposed to overlap contentwise. Thus one can read in a corner-point paper of the federal state country working group "advancement of the nursing professions":

The cornerstones

Overview

Out of the coalition agreement for the 17. The Federal Ministry of Family Affairs, Senior Citizens, Women and Youth, responsible for the provision of care for the elderly, and the Federal Ministry of Health, responsible for health and nursing education, as well as for health and pediatric nursing education, are planning to modernize and bring together basic nursing education.

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and

The geriatric nursing education, health and nursing education and health and child care education are combined into a generalist nursing education and regulated as vocational training in part 1 of the law.

Reasons for the project

Overview

The reasons for this project can also be found relatively openly in the "Eckpunkte-Papier". The measure is primarily aimed at the feared Skills shortage counteract:

The labor market in the service sector Nursing requires the flexible and universal use of nurses in times of demographic change. The differentiation of nursing professions by age group no longer corresponds to the state of knowledge of nursing science.

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The combination of nursing professions increases the attractiveness of the vocational training for young people. The employment and development opportunities are improved over the entire period of the working life and thus also the individual professional satisfaction is strengthened.

Care for the elderly as a marketing gag?

Overview

In the text of the text: On the other hand, the number of possible emergency forces (I express this at this point deliberately) should be increased by creating a broader base of flexibly deployable specialists.

On the other hand, by merging with supposedly more attractive age groups the profession is to be made more attractive by the back door. Old-age care is almost a marketing gag.

Resistance to this project is stirring now. The Aliens Care Alliance launched an e-petition against the bill in June and put together all kinds of material on the site.

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Experts' self-made

Overview

So writes about Professor Dr. Karl-Heinz Sahmel from the Department of Nursing Education at the University of Applied Sciences Ludwigshafen:

"Elderly care is not nursing." Working with old people means preserving and promoting quality of life within existing opportunities. "

One must ask oneself whether the Federal Government makes the practical deficit, which it really wants to prevent, practically by itself by means of this law.

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  1. Amalia B

    It is important that a profession in which labor is lacking must be made more attractive. Old-age care is a physically demanding profession, which is hardly adequately remunerated. If you want to bring more people into this field you have to create appropriate incentives.

    • Simone Janson

      Love Amalia,
      I agree with that. But as someone told me recently in a discussion: Operators of old people have hardly any disadvantages of unmotivated or missing staff and are therefore not under tension. Unfortunately true.
      Regards

  2. Armin Fischer

    Correct. Nursing is not a nursing care!

  3. Carolin Krahmer

    #Old care as a marketing gimmick? # Skilled labor shortage #Professional professions

  4. Carolin Krahmer

    #Old care as a marketing gimmick? # Skilled labor shortage #Professional professions

  5. Martin Gaedt YOUNECT

    RT @matsblog: #Professions make it more appealing? Is that enough?
    @SimoneJanson

  6. Martin Gaedt YOUNECT

    RT @matsblog: #Professions make it more appealing? Is that enough?
    @SimoneJanson

  7. Mats

    # Make jobs more attractive by merging the #exercises? Is that enough?
    @SimoneJanson

  8. People & Chance

    RT @jobcollege: Shortage of skilled workers that affects us all directly: care for the elderly as a marketing gag ?: We have here ... # B ...

  9. Competencepartner

    Skills shortage, which affects us all directly: care for the elderly as a marketing gag ?: We have here ... # Profession #Education

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