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Best of HR – Berufebilder.de®Jeannine Koch (née Bahrke) is a qualified media consultant. In August 2010 she finished her studies at the Institute for Language and Communication at the TU Berlin. In her thesis she dealt with the topic “About the public handling of private data using the example of Facebook". She also studied English and American Studies and Modern German Philology at the HU and TU Berlin and International Communication at Macquarie University in Sydney, Australia. Since November 2010 she has been working in marketing and PR at a Berlin shoe label. On Twitter she is on the road as @ djane0815. All texts by Jeannine Koch.

uniebook Data protection & privacy: Loss of privacy in installments

Again and again, Facebook into the discussion with his attitudes towards privacy. But who Facebook want to understand, needs to know how the platform has changed over time. A look at history shows: Over time, various adjustments were made to the setting options that the user could make.

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uniebook in retrospect

In the beginning, not everyone was able to use the Facebook to join. Little by little it opened up Company wider audience, and at the same time changed the understanding of privacy on the platform.

Especially the first years of Facebook are style-defining for the current design of the website. It is therefore worth looking back at these first years.

2005

No personal information that you submit to Thefacebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings.

In 2005 Facebook still as “Thefeacebook“And was considered a more private space Communicationto which no third party who was not authenticated as belonging to a group by the user himself had access.

2006

We understand you may not want everyone in the world to have the information you share on Facebook; that is why we give you control of your information. Our default privacy settings limit the information displayed in your profile to your school, your specified local area, and other reasonable community limitations that we tell you about.

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As early as 2006 it became clear that Facebook control over which information is visible for which user group is no longer left to the user alone.

Therefore Facebook the default setting in such a way that from then on the profile information of the user such as the affiliation to a certain school, to specified locations and to certain communities is publicly visible.

2007

Profile information you submit to Facebook will be available to users of Facebook who belong to at least one of the networks you allow to access the information through your privacy settings (eg, school, geography, friends of friends). Your name, school name, and profile picture thumbnail will be available in search results across the Fa- cebook network unless you alter your privacy settings.

In 2007 Facebook for third party providers. Facebook Connect becomes available to everyone. In addition, information such as name, school and profile picture of the user are now included in the search on Facebook visible to everyone by default.

November 2009

uniebook is designed to make it easy for you to share your information with anyone you want. You decide how much information you feel comfortable sharing on Facebook and you control how it is distributed through your privacy settings. You should review the default privacy settings and change them if necessary to reflect your preferences. You should also consider your settings whenever you share information. Information set to everyone is publicly available information, may be accessed by everyone on the Internet (including people not logged into Facebook), is subject to indexing by third party search engines, may be associated with you outside of Facebook (such as when you visit other sites on the internet), and maybe imported and exported by us and others without privacy limitations. The default privacy setting for certain types of information you post on Facebook is set to everyone Yo can review and change the default settings in your privacy settings.

In November 2009 Facebooks Objectiveto make a large amount of information available to as large a number of users as possible, is clear. Facebook informs the user of the control options he has to make private data available only to certain recipients.

It was also explained that not only Facebook-User, but everyone who surfs the Internet has access to the data. In addition, the user is made aware that information that is shared with the setting "everyone" is indexed by search engines and can thus be imported and exported unhindered, both by Facebook as well as by third parties.

December 2009

Certain categories of information such as your name, profile photo, list of friends and pages you are a fan of, gender, geographic region, and networks you belong to are considered publicly available to everyone, including Facebook-enhanced applications, and there- fore do not have privacy settings. You can, however, limit the ability of others to find this information through search using your search privacy settings.

In December 2009, the most massive restriction to date of the control options for users via the release of their private data took place. Since then, the name, profile photo, list of friends and those of the Facebook- Pages you were a fan of, gender, regional affiliation and networks you belonged to, openly visible on the Internet.

The user has not been able to adjust these settings since then. Only the setting, whether one could be found by search engines or not, could be changed manually.

April 2010

When you connect with an application or website it will have access to general information about you. The term General Information includes your and your friends names, pofile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting…. The default privacy setting for certain types of information you post on Facebook is set to "everyone" ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection.

The adjustment of the privacy setting made in April 2010 aimed at opening up the user to applications and external websites. If the user does not make any changes to the default setting "everyone", he transmits all general information about himself.

These include the name of the user and the names of his friends, the profile picture, the gender, connections of any kind and content that is shared under the preset “everyone”.

2004-2010 at a glance

Looking at the evolution of privacy on Facebook from 2004-2010, a serious change in the basic conception of this platform can be observed. Was Facebook Initially still private, it is now more open and freely accessible than ever.

Back in 2008, Zuckerberg said in an interview that control over one's privacy is the vector to the Facebook being operated around. However, the fundamental changes in privacy settings that took place at the end of 2009 meant that this statement made in 2008 no longer corresponds to the current version and orientation of Facebook corresponded.

Have people become more open?

In December 2009, Barry Schnitt, Facebooks Director of Corporate Communications and Public Relations, the changed privacy preferences on Facebook with the changing world and changing user behavior. They are now ready to make information available to the public that was previously considered private.

He goes on to say that there are now public blogs, instead of diaries, and there are currently more comments on the Internet pages of newspapers than there have ever been.

uniebook as a link?

In addition, Schnitt emphasizes that the users Facebook attach a higher value if it gives them information about what the world of the people they see on Fac looks likeebook are connected. Facebook in the role of the link, which tries the mutual understanding of the facebookEmpower users.

By making the world more open and connected, we're expanding understanding between people and making the world a more empathetic place. And we know that when users find their friends, are found by their friends and learn more about the world around them - they find more value on the site.

The future of Facebook

In the following years, Facebook keep coming up for discussion due to data protection. It turns out, however, that this development in Facebook was created in this way and we can be curious how it will continue in the future.

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