Kaizen - getting better and better
This credo concerns the internal organization and design of the offer as well as marketing and sales. With the big ones Company - at least those who still can and want to be innovative - this runs under defect management, Kaizen or quality management.
The principles of evolution are looked into: The genetic code of the plants, animals, humans is systematically introduced into the generations (errors).
More of what works, less of what does not work
The variants, which work better, have better propagation chances and put themselves through. At least as long as environmental conditions change and they are overtaken by an even better variant.
People now tend to do things the way they did before: we love habits, we are in love with our ideas. What we know gives us security.
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Get out of the trap of "More of the same"
In the business world, this leads us to no longer question the decisions and the procedures introduced. If it does not work so well, we prefer to do more of the same than to look for better alternatives.
What protects founders from the "more the same" trap? Imagine, afterwards, to be wiser than before. And this is only possible if you are willing to be dumber before.
3 tips for better business failure
- Step 1: Collect as many variants as you can to solve a challenge. Including the fantastic, crazy and questionable. Before you have a colorful bouquet of possibilities, leave aspects of feasibility and success prospects aside.
- Step 2: Pick the promising out of the bunch of possibilities, possibly recombined from the original ideas. Evaluate the prospects for success, preferably from a variety of perspectives, for example, by placing yourself in the skin of your customers or asking others what they think and experience.
- Step 3: As far as possible, try out at least two variants, either at the same time or in sequence, and ask yourself what factors you would measure success. This should be the profitability, perhaps there will be customer satisfaction or fun.
At the end
If it works well? Then look for improvement in detail! And if it does not work as you thought? Great! Now you know more than before and can make it better or even completely different.
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