Business founders have to spin!


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Startups are just a hot topic, especially in the self-proclaimed StartUp capital Berlin. At the same time, the founding of business in Germany is still a difficult topic. Why is it so and what would have to happen differently, so that here too, more disruptive foundations arise?

Business founders have to spin! existenzgruender-weave


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Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.

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The startup mentality of the series founders

I recently read one Article in the FAZ, one of Germany's most well-known newspapers, about the start-up mentality in general and the Samwer brothers in particular. The heading “No time for late bloomers” actually sums up what author Bettina Weiguny wants to tell us:

People with such a start-up mentality as the Samwers set up companies like on the assembly line. It's called the founder of the series, and they start online marketplaces, apps or other ideas. The donors - and with them the infrastructure - are already ready.

How is business start-up in Germany normally?

This contradicts pretty much every idea that one has in Germany of starting a business, because it is usually more “well-mannered”: It is mostly about business plans, financing, legal forms, taxes and insurance.

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And of course, anyone who wants to be successful as a founder, first needs a really good business idea. And the demands on a business idea are often high in Germany:

Is there a perfect business idea?

It is to be successful in the market, an income that is at least as high as a comparable fixed position and also similarly secure.

After all, it is intended to provide the founder with a personal space for his own self-realization. Aside from all those who might prefer to take this step than to refer to Hartz IV: They often have no choice but to try it easy.

Less pondering would be sensible

Even if founders are generally considered less successful than convincing doers, who are going to work on schedule: Sometimes a little less pondering about success or failure might be quite good for many wannabe entrepreneurs.

The Global Entrepreneurship Monitor, a study that annually examines the start-up conditions in 42 countries around the world, has recorded for 2009 that only 22 percent of the 18 surveyed perceive 24 years of good business opportunities at all. On the other hand, 37 percent are afraid of failure.

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Business founders have to spin!

The serial entrepreneurs make it different, as Bettina Weiguny writes about the series foundations:

Each of these startups is a bet on the future, whether dog food sales or game developers, whether a cleaning aid or medical technology portal. Some ideas go up, others do not.

Away from the perfect business idea

This also means: turning away from the claim to develop the perfect business idea, to the trial and error procedure. What stands in the way in Germany and how can that be changed?

One thing is for sure: If you want to be successful, you have to dare something crazy. Founders have to spin!

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  1. GEM

    Because: If you want to be successful, you must also try something crazy. - Exciting contributionLNtsx1rqgr

  2. Ivana Scharf

    Business start-up, but please disruptive - Part 1: Founders have to spin! - - Exciting contributiontaWjUQqZyK

  3. Competencepartner

    Business startup, but please disruptive - Part 1: Founders have to spin !: Startups are just ... - Exciting contributionZX3jD2Eus3 #Profile #Development

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