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Stefan Häseli Portrait 1_quadrStefan Häseli is a consultant for organizational development. For over 10 years, the University of St. Gallen-certified coach and trainer for management, communication and marketing issues has accompanied well-known companies such as Omega, Swatch, Reader's Digest and the Swiss Post. Awarded the International German Training Prize in Gold, the former cabaret artist and book author is also in demand as a moderator and keynote speaker in German-speaking countries. More information at www.atelier-ct.ch and www.stefanhaeseli.ch All texts by Stefan Häseli.

The power of clear everyday communication & language: Risk of populism!

According to Donald Trump, the political experts observed very closely how the so-called “populists” perform. In view of the risk, our citizens sometimes simply lack the words.

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Differentiation instead of simple solutions

Too many immigrants or space for more does not say anything about the right proportion. What cannot be easily communicated has no chance - neither in that Politics still with the voter.

The consultants agree: only simple solutions can be found sell. Differentiation is punished - at the latest on election day. Striking black and white painting sells better than subtle tone-on-tone portraits.

No words of clarity

If the election does not turn out as the politicians would like it to be, they say, “The message is simply not clear enough has been communicated. "

No wonder, though - after all, you can not communicate clearly if there are no words of clarity. However, these are difficult to find - in exceptional circumstances.

The voice of the people

Populists are happy to use the “voice of the people” to win this vote. Simple ideas are simply better to sell. At first glance, at least. Because the days of simple solutions are long gone.

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The problems of the world can not be solved by simple means, even if they are supposedly easier to pack in tweets. In the meantime the connections are far too complex, far too global the challenges.

Who wants to be average?

Sometimes you really get the impression that only extremes count. The norm is rarely given the floor - in the truest sense: low temperatures are called cold, warm temperatures heat.

Between? Is there nothing! At least not a common word, which says when it is pleasantly tempered. Why? Even if, as with pleasant temperatures, our well-being is pleased - who wants to be already average. In real life, it matters to be faster or better.

The world of language

We live in the communication age and are not able to communicate with each other in such a way that we can communicate differently. A relic from a time when language communication did not yet have the importance as today.

At the time of the origin of our language the relations were much clearer. Most of the time it was simply about survival. A mechanism which, if we look at populism, still seems to work.

Help everyday communication to new fame

"How old are you?" or "How young are you?" we like to ask. But is there something in between? "How many years do you have?", Maybe? Not a real alternative. So we're either old or young. Too bad! Basically, you would just have to invent new words.

And maybe that would be a meaningful political program: The averageity, which we denounce, but still appreciate for us as a secure way of life, to make socially acceptable and help her with everyday communication to new fame.

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3 responses to "The power of clear everyday communication & language: the risk of populism!"

  1. Job college says:

    The power of everyday communication & language: Risk of populism! by Stefan Häseli - Recommended contribution MN9CJ6CVcb

  2. Thomas Eggert says:

    The power of everyday communication & language: Risk of populism! from
    Stefan Häseli

    via BERUFEBILDER - Recommended contribution HiQsWXd1Cf

  3. REGIS GMBH says:

    The power of everyday communication & language: Risk of populism! from
    Stefan Häseli

    via BERUFEBILDER - Recommended contribution GAr2soF7ac

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