Differentiation instead of simple solutions
Too many immigrants or place for more, says nothing about the right measure. What can not be communicated simply has no chance - neither in politics nor in the electorate.
The consultants agree: only simple solutions can be sold. Differentiation will be punished - at the latest on Election Day. Bold black and white painting sells better than subtle tone-in-tone images.
No words of clarity
If the election does not turn out as politicians would like it to be, it is said that "the message was simply not communicated clearly enough."
No wonder, though - after all, you can not communicate clearly if there are no words of clarity. However, these are difficult to find - in exceptional circumstances.
The voice of the people
Populists are happy to use the “voice of the people” to win this vote. Simple ideas are simply better to sell. At first glance, at least. Because the days of simple solutions are long gone.
The problems of the world can not be solved by simple means, even if they are supposedly easier to pack in tweets. In the meantime the connections are far too complex, far too global the challenges.
Who wants to be average?
Sometimes you really get the impression that only extremes count. The norm is rarely given the floor - in the truest sense: low temperatures are called cold, warm temperatures heat.
Between? Is there nothing! At least not a common word, which says when it is pleasantly tempered. Why? Even if, as with pleasant temperatures, our well-being is pleased - who wants to be already average. In real life, it matters to be faster or better.
The world of language
We live in the communication age and are not able to communicate with each other in such a way that we can communicate differently. A relic from a time when language communication did not yet have the importance as today.
At the time of the origin of our language the relations were much clearer. Most of the time it was simply about survival. A mechanism which, if we look at populism, still seems to work.
Help everyday communication to new fame
"How old are you?" or "How young are you?" we like to ask. But is there something in between? "How many years do you have?", Maybe? Not a real alternative. So we're either old or young. Too bad! Basically, you would just have to invent new words.
And maybe that would be a meaningful political program: The averageity, which we denounce, but still appreciate for us as a secure way of life, to make socially acceptable and help her with everyday communication to new fame.
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