Differentiation instead of simple solutions
Too many immigrants or place for more, says nothing about the right measure. What can not be communicated simply has no chance - neither in politics nor in the electorate.
The consultants agree: only simple solutions can be sold. Differentiation will be punished - at the latest on Election Day. Bold black and white painting sells better than subtle tone-in-tone images.
No words of clarity
If the election does not turn out the way politicians would like it, it says, "the message was simply not communicated clearly enough."
No wonder, though - after all, you can not communicate clearly if there are no words of clarity. However, these are difficult to find - in exceptional circumstances.
The voice of the people
Popular populists seek the "voice of the people" in order to win them in the election. Simple ideas can simply be sold better. At least at first sight. Because the time of simple solutions has long since passed.
The problems of the world can not be solved by simple means, even if they are supposedly easier to pack in tweets. In the meantime the connections are far too complex, far too global the challenges.
Who wants to be average?
Sometimes you really get the impression that only extremes count. The norm is rarely given the floor - in the truest sense: low temperatures are called cold, warm temperatures heat.
Between? Is there nothing! At least not a common word, which says when it is pleasantly tempered. Why? Even if, as with pleasant temperatures, our well-being is pleased - who wants to be already average. In real life, it matters to be faster or better.
The world of language
We live in the communication age and are not able to communicate with each other in such a way that we can communicate differently. A relic from a time when language communication did not yet have the importance as today.
At the time of the origin of our language the relations were much clearer. Most of the time it was simply about survival. A mechanism which, if we look at populism, still seems to work.
"How old are you?" Or "How young are you?" We like to ask. But is there something in between? "How many years do you have?", Maybe? No real alternative. So we are either old or young. That's a pity! Basically, you just have to invent new words.
And perhaps this would be a sensible political program: the average, which we attacked, but nevertheless for us as a safe way of life, to make salonable and help with the daily communication to new fame to help.
More knowledge - Podcast, PDF download, eCourse or personal advice
Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).
Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.
Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!
Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).