What should I study: study event and event management

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In this part of our series on the most diverseCourses of study off the beaten track, such as business administration, it is about event management. Some years ago, academic education in this area was ridiculed and company training was seen as better preparation for working life, but this attitude has changed for several years. Reason enough to go into the study programs in the field of event management.

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Here writes for you:


Milan Klesper 49Milan Klesper is a specialist with a focus on studying.


event management

More than 50 billions of euros turnover makes the event industry annually in Germany alone. And the industry is growing. Events and events are primarily used as marketing tools, but also as multimedial events in business, leisure and culture, sports, municipalities, scientific events, tourism and trade. Further fields are leisure activities and incentives, ie events for employee motivation.

This huge market creates the requirement for well-trained junior staff. They must make events into unique events that are much talked about and talked about. In a time of information wealth it is for Company vital to gain attention. Events are an essential part of the marketing mix. With them you can convey very targeted and long-lasting information and messages.

In addition, well-made events have an advantage over many other forms of advertising that should not be underestimated: They are interaction-oriented, contact-intensive and have a high activation potential with little wastage when addressing target groups. In this way, they improve the image of a company or a brand, increase its level of awareness, help to win new customers and retain these customers for as long as possible. And this is exactly what you need well-trained event managers.

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Course Contents

In the field of event management, there are only a few degree programs that have focused exclusively on events. In most cases, combinations of closely related fields of activity such as sports and event management or trade fair, event and congress management are offered. The advantage is that the graduates can also be used in work areas at the interface of event and other industries.

In addition, there are many dual courses in the event management. This particular model involves the combination of studies and company training. The students (and at the same time trainees) spend three months in the training company and three months in the university. Thus a very strong transfer of theoretical and practical knowledge is possible.

Within the course of study, the event organizers will meet the following content:

  • Trade fair planning
  • Cost and performance accounting
  • Planning / realization of fairs, congresses and events
  • Market Research
  • concept development
  • Marketing
  • Business Administration
  • project management
  • event organization

In addition, lectures in the field of soft skills, such as rhetoric, presentation or foreign languages ​​to the content.

Perspectives after graduation The fields of activity for event managers are diverse. Although there are degree programs that can offer a wider range of employment opportunities after graduation, there are also numerous job opportunities for event managers, for example ...

  • at organizers, ie business enterprises, interest and scientific associations, radio and television, and more.
  • at event venues. These include conference and congress houses / hotels, arenas, “special event locations” as well as trade fair and exhibition companies and museums.
  • for service providers such as event agencies, marketing and advertising agencies, equipment, etc.
  • in sports / leisure and cultural associations and also in associations of these sectors.
  • Depending on how you also set your personal focus during your studies and what practical experience you have gained through internships and co-working, there may of course be other career opportunities outside of this overview.

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