Self-marketing and networks for introverts: Hello! Here I am!


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We all live in networks of relationships, both private and professional. We know people - and people know us. All network activities are about the conscious construction and maintenance of our contacts. But introverts often have a hard time.

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Here writes for you:

Dr. Sylvia Löhken 81Dr. Sylvia C. Löhken holds a doctorate in linguistics and is one of the best-known introversion experts.

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Introverts and Extroverts

Our contacts are particularly important for the profession. In networks, we present our work, projects and ideas. We are recommended, we recommend and listen to recommendations.

The ability to establish contact with other people is different in every person. There are the sociable, extroverted types that draw joy and strength from every conversation.

And there are the quiet, introverted contemporaries who sometimes have to spend a lot of energy to communicate with their fellow human beings, especially with strangers.

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Psychological types according to Carl Gustav Jung

In his work “Psychological Types” in 1921, Carl Gustav Jung defined introversion and extroversion for the first time as characteristics that significantly shape a personality.

According to Jung, introverts are more inward-oriented, extroverts more outward, that is, towards the environment and fellow human beings. The transition between the two forms is fluid.

Intro ?! Extro ?!

Young people do not rate according to the degree of introversion or extroversion. For him, both characteristics, with their peculiarities, were important and valuable.

From Jung's point of view, intros and extros complement each other and can help each other to expand their perspectives and take advantage of new perspectives. Nevertheless, the intros in our noisy world are not always easy, especially when it comes to contact with other people.

Dare networks

Networks are neither concoctions nor conspiratorial clubs (although there are institutions that are difficult or not accessible). They are, in principle, a huge transshipment center for information.

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We live in a world that offers us many things and also demands many decisions. That's why we like to listen when others help us make decisions. For example, look for a doctor or a tax consultant, a graphic designer or a good babysitter.

Networks for greater quality of life

Networks can also relieve stress, for example by passing on a project that is too far away from one's own core competences. Or through a jointly organized childcare!

In addition, many network activities offer more quality of life through common sports and leisure activities, even if they have professional goals: from golfing to mountaineering and from common journeys through relaxed fireplace parties to joint cooking activities. Together, all the successful network activities have one thing in common: they enable everyone actively involved to benefit from each other.

Counselors are usually oriented to extroverts

There are many smart advisors on the subject of networking, communication and dealing with people. Unfortunately, this is almost always based on the "extros", that is, people who behave dynamically, spontaneously and like to open themselves to the outside.

Quiet people, on the other hand, often have to open up their special strengths and their hurdles in communication. For these supposed disadvantages can be an advantage, if one as a quiet person respects his needs.

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Networks with their own strengths and needs

Here, a few questions have to be re-asked: How can you, as a quiet person, network with your strengths and needs - so that it suits you?

In the following article I give, go out from the strengths of the quiet people, tips to use their own strengths correctly. Here are some strategies that give an answer to this question. On this basis you can develop your own plan.


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  1. A Plea for Introverts - Part 1: Quiet Revolution? | PROFESSIONAL PICTURES

    […] Good publications on this subject, quiet eddy. Susan Cain and Sylvia Löhken, who has also published on the subject of self-marketing for introverts here on the blog, are exemplary authors. Plus there is […]

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