The successful online shop


We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Cover illustration via Amazon.
Published at our publishing partner DATA BECKER, 20.03.2009, in German, from ,

I wrote this book together with the technical author Gabriele Frankemölle. Ms. Frankemölle is responsible for the technical descriptions - and I am responsible for everything related to the business start-up area, as legal and tax issues as well as marketing.


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eCommerce on the up

Overview

While classic retailers are complaining about sales losses, e-commerce is booming with double-digit growth rates.

Its own online shop also offers start-up companies considerable profit opportunities as well as operators of a retail store who want to realize additional revenue through supraregional direct sales on the Internet.

Step by step to successful realization

Overview

This guidebook assists its readers in the realization of a successful Internet business from A to Z. Here you can easily understand what belongs to the founding and running of a business, how to configure and set up an online shop with shop to date, eBay and Co. and how to increase your sales with search engine optimization and marketing strategies.

The range of topics extends from the founding of your own shop to the professional marketing of your unlimited product range. The comparison of common shop systems and their practical application takes up a lot of space.

Easy to digest

Overview

The comprehensible, practice-oriented introduction of technology by Ms. Frankemölle takes even beginners and inexperienced users without web design experience the fear of starting into e-business. In addition, my part provides support in tax, finance, online marketing and online law.

In easy-to-digest bites, the book shows, without any technical jargon, what you need to consider before you start, how to secure public subsidies, and how to get started Company ever founded and leads.


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Overview




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