Equality and diversity as an employer branding strategy: 7 reasons for more women in IT


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When asked "What do you want to be when you grow up?" Ballerina or princess were very popular in childhood. Although career preferences change as you grow up, the tendency to choose a career in typical women's jobs remains the same. IT consultants or front-end developers are rarely on the list for girls; but that should change in the future. What should Company do here?

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Dr. Job Dr. JobDr. Job is career adviser at Monster.de.

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IT-Company are a male domain

When you enter an IT company, you will find one thing for sure: Men. Women still rarely take up a job in a hitherto major male domain. At times, only an average of 15 percent of all job applications for IT jobs go to women. There are many reasons for that. Often the missing female role models are called.

In addition, studies have shown that women initially choose other occupations based on their childhood. Even if you remember the school days, girls were sent to the sewing course and boys were assigned to works. In addition, the saying “Women and Technology”, dramatically backed up by the gentlemen of creation with an ironic undertone, fits thematically very well to the problem.

Employer: too little commitment to equality

The thematic special “Women in IT” of the study series * “Recruiting Trends 2017” by the Center of Human Resources Information Systems (CHRIS) at the University of Bamberg, which was created in cooperation with the career portal Monster, dealt with this topic.

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Around 60 percent of the interviewed applicants stated that employers are still showing too little commitment to be able to retain women in the long term and 42 percent complained that too little commitment is shown to recruit IT experts in the first place. Around 44 percent of the IT experts surveyed are of the opinion that companies only advertise women in the IT industry in order to present themselves positively in public.

Equality and Diversity: You can do that right away

There are already measures by companies in the IT industry trying to win over women in the long term. Strategies that prove particularly successful can be found in the following:

  1. Recruitment and events by and for women: Many companies organize information days specifically aimed at girls and young women to promote young talent such as the Girls' Day and present their own employees as role models. When it comes to recruiting from a potential employer, clear communication is the key: what offers are there to improve work and life balance? What support programs are there for new employees?
  2. Targeted addressing of women: Targeted addressing of women at career fairs or gender-neutral job advertisements are good ways to convey the benefits of hiring in the IT industry. Job boards or the use of careers networks for targeting female professionals are also well suited to attracting female candidates.
  3. Design of the application process: Once applicants are found for the new job, the next step is to make them equal to male applicants. Setting up talent pools focused on women, or anonymisation of application materials by the HR department for the first round of selection, are good ways to facilitate a fairer application process. As many as 37 percent of interviewed IT experts prefer an anonymous application process, this is a clear signal when comparing the number with the only 26 percent of interviewed women from other fields of activity.
  4. Improve your own image: A look into the future is positive, as there are attractive reasons for women in IT, both for the applicants and for the employer itself. The skills shortage is counteracted, the working atmosphere is improved and new perspectives and ideas are introduced into the job , And by the way, you can also polish up the image of your own company by a comparatively high percentage of women.
  5. Improve working atmosphere: Another reason that speaks for more women in the IT industry is the relationship between the team members. Because women ensure a better working atmosphere: 71 percent of the IT experts surveyed rated their relationship with colleagues as positive. This also improves the mood and motivation in the company as a whole.
  6. Improve salary opportunities: A big plus is also the earning potential. According to the salary report 2017, published by the market research company Compensation Partner, women in IT can expect an annual salary of up to 75.000 Euro, whereby the pay gap to male colleagues is in the majority below ten percent.
  7. Counteract the shortage of skilled workers: Due to the positive economic situation and the shortage of skilled workers, over 80 percent of German IT entrepreneurs are worried about losing their employees to other companies - qualified professionals can often choose between several job offers. In addition, IT specialists are often in an advantageous position when it comes to career planning.

#WomenInTech brings many benefits

Of all IT experts surveyed, 49 percent had a positive attitude towards the labor market development for themselves, 50 percent see great opportunities to find a job that meets their own requirements and 33 percent even see good opportunities to find their dream job. 42 percent rate their workplace as pleasant and 82 percent are satisfied with their working conditions.

Overall, a career in IT for women is very promising. In this sense, it can not hurt to break out of the typical gender role as a woman and in the future in the career choice even in the direction of IT auszuschwenken. And it does not hurt for employers to support them!

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