The Equal Pay Day, on which too little differentiated is reported: Important topic, lame action

Work well, plant 500 trees! About us make the Working World more Human and Ecological, so we donate Revenue for Certified Afforestation. As Publisher Best of HR - Berufebilder .de® you can unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Pictures from the creator of the video. Picture Location: Berlin.

Imagine it's Equal Pay Day and the response is lame to expectable. It was the day of action for equal pay between men and women is today - and the Business and Professional Women (BPW) Germany had specially made a video spot that points to the unequal situation. The chance to point out the real problem is given away.

Video Note: If you don't see a video here, you have to activate the option "Watch videos" under "Privacy and Cookies" at the end of the page!

More knowledge - PDF download, eCourses or personal advice

Here writes for you:

Simone Janson Simone JansonSimone Janson is publisher, German Top20 blogger and Consultant for HR communication.


Work for free until Friday

The Equal Pay Day (EPD), the International Day of Equal Opportunities for Equal Pay between Men and Women, draws attention to the existing Gender Wage Gap and is celebrated on different days in many countries.

The day of action in Germany marks symbolically or computationally the period of time that women have to work longer during the turn of the year in order to reach the average annual salary of men. In other countries (eg Austria), he symbolically or mathematically identifies the day when women work free of charge.

A very meaningful suggestion so that the women have there - and also provides lip service by politicians in the media again and again. So Sigmar demanded Gabriel in the picture newspaper equal wages for both sexes.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Cultural change instead of sacrificial

The Frankfurter Allgemeine Zeitung, on the other hand, confusedly noted that the pay gap was smaller than expected oblique calculations on. And this is exactly where the hare is caught in the pepper: the concentrated media attention, which focuses on the topic on this one day, gives the uninvolved observer the impression that the women are the oppressed victims who are allowed to eat up that day.

That this whole thing is more about a change in culture, a change in thinking in the head, for example, to more family-friendly working hours in leadership positions, images of women in our society or an appreciation of typical women professions - this differentiated consideration is missing in the media response much as possible.

FAZ, one of Germany's most well-known newspapers,: Correct observation, wrong conclusions

FAZ, one of Germany's most well-known newspapers, author Jörg Schmidt writes: “For example, women are less likely to choose technical professions and are more often represented in the service sector. It should also be noted that women interrupt their employment for family reasons much more frequently and longer than men. ” Right, but Herr Schmitt draws the wrong conclusions from his totally new observations:

Why do women make mistakes?

Why are technical jobs better paid than the service sector? Why do women often choose no technical professions - for example because important role models are missing, as a study shows? Why do women have to interrupt their work for the family at all?

And why is the interruption of earning capacity for the family (where children are supposedly absolutely necessary!) Still a drag on your career - especially on executive floors?

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

It's about more than just not enough pay!

This shows that it is about far more than equal pay - it is about a fundamental change in culture. Simply to criticize the wage differences, just falls short, the issue must, especially women, differentiated tackled.

All the more praiseworthy is the idea of ​​making a video about the topic, which should already sensitize the very young women to the topic - a problem and a possible solution, I would say. Only the result was more likely to yawn.

Video: Viral effect equal to 0

The idea was to create a one-minute advertising mockery entitled “Equal pay for work of equal value!” to order, which should also run on YouTube, not too bad. You can also tell that Web 2.0 is not yet completely trusted in the relationship:

The spot, which premiered in the Urania in Berlin on February 22, will also be shown in the “Berliner Fenster” and on the waiting TV of the Berlin Citizens' Offices. And that's how dreary he is. The viral effect goes towards 0.

Good idea badly implemented

No wonder: The spot was created through financial support from the Senate Department for Employment, Integration and Women and in cooperation with the Business and Professional Women (BPW) Germany and the Women's and Equal Opportunity Commissioner of the Berlin districts.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

The short film is intended to stimulate thought, shake people up and spark a discussion in society. The makers' self-assessment: "In an entertaining way, attention is drawn to the fact that there is still no equal pay between women and men in Germany."

Brettspiele for young people?

Obviously, one wanted to sharpen the awareness of injustice among very young women - which makes perfect sense, because they would do well to learn at the same time, to demand more pay. However, the opportunity to reach exactly this target group on YouTube was lost. Board games seem pretty stinking on digital natives in the age of the iPad.

And that's exactly what reflects in the low media attention. Conclusion: Who wants to achieve as a women's association, that women are brave, just in such actions must lead by example and with a courageous viral Concept on the Web 2.0. Otherwise, the action at the addressees only causes a weary smile.

Provoking with new roles

The important topic could have been much more provocative - by showing, for example, that unusual career paths are possible, that young women should reconsider their choice of career, that perhaps family planning can be solved differently than with the classic role allocation or that, for example Part-time on the executive level would be conceivable.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

More knowledge - PDF download, eCourses or personal advice

Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,99 Book now

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now

occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  1. Philipp Reinhardt

    The biggest problem in the whole story is simply the compatibility of work and family, and this affects young men as well. Many couples “simply” choose to resign from their job if they have less chance of a career. There will certainly be one or the other mad conversation.

    I don't think it's primarily “against” women. But I'm not surprised that many of them don't feel like putting children into the world.

    • Simone Janson

      This is precisely the problem: are mostly the women who consciously or unconsciously (due to missing role models) put on the shoe.

  2. Simone Janson

    #Blogpost The Equal Pay Day, about which no one reports: Important topic, lame action

  3. Liane Wolffgang

    The Equal Pay Day, about which no one reports: Important topic, lame action: Imagine it's Equal Pay Day ...

Post a Comment

Your eMail address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.