Work for free until Friday
The Equal Pay Day (EPD), the International Day of Equal Opportunities for Equal Pay between Men and Women, draws attention to the existing Gender Wage Gap and is celebrated on different days in many countries.
The day of action in Germany marks symbolically or computationally the period of time that women have to work longer during the turn of the year in order to reach the average annual salary of men. In other countries (eg Austria), he symbolically or mathematically identifies the day when women work free of charge.
A very meaningful suggestion so that the women have there - and also provides lip service by politicians in the media again and again. So Sigmar demanded Gabriel in the picture newspaper equal wages for both sexes.
Cultural change instead of sacrificial
The Frankfurter Allgemeine Zeitung, on the other hand, confusedly noted that the pay gap was smaller than expected oblique calculations on. And this is exactly where the hare is caught in the pepper: the concentrated media attention, which focuses on the topic on this one day, gives the uninvolved observer the impression that the women are the oppressed victims who are allowed to eat up that day.
That this whole thing is more about a change in culture, a change in thinking in the head, for example, to more family-friendly working hours in leadership positions, images of women in our society or an appreciation of typical women professions - this differentiated consideration is missing in the media response much as possible.
FAZ: Correct observation, wrong conclusions
FAZ author Jörg Schmidt writes: "For example, women are less likely to choose technical careers and are more frequently represented in the services sector. It should also be noted that women are even more likely to be in work longer than men for family reasons. " Right, but Herr Schmitt draws the wrong conclusions from his totally new observations:
Why do women make mistakes?
Why are technical jobs better paid than the service sector? Why do women often choose no technical professions - for example because important role models are missing, as a study shows? Why do women have to interrupt their work for the family at all?
And why is the interruption of earning capacity for the family (where children are supposedly absolutely necessary!) Still a drag on your career - especially on executive floors?
It's about more than just not enough pay!
This shows that it is about far more than equal pay - it is about a fundamental change in culture. Simply to criticize the wage differences, just falls short, the issue must, especially women, differentiated tackled.
All the more praiseworthy is the idea of making a video about the topic, which should already sensitize the very young women to the topic - a problem and a possible solution, I would say. Only the result was more likely to yawn.
The idea was to commission a one-minute commercial with the title "Equal pay for work of equal value!", Which should also run on YouTube, not even too bad. However, one does not notice that the Web 2.0 is not completely trusted in the relationship either:
The spot, with great brimstone on the 22. February premiered in the Berlin Urania, should also be shown in the "Berlin window" and in the waiting TV of the Berlin citizen offices. And that's how boring he is. The viral effect goes against 0.
Good idea badly implemented
No wonder: The spot was created through financial support from the Senate Department for Labor, Integration and Women and in cooperation with the Business and Professional Women (BPW) Germany and the Women's and Equal Opportunity Commissioner of the Berlin districts.
The short film is intended to stimulate reflection, to shake things up and to spark a discussion in society. The self-assessment of the makers: "In an entertaining way, attention is drawn to the fact that there is still no equal pay between women and men in Germany."
Brettspiele for young people?
Obviously, one wanted to sharpen the awareness of injustice among very young women - which makes perfect sense, because they would do well to learn at the same time, to demand more pay. However, the opportunity to reach exactly this target group on YouTube was lost. Board games seem pretty stinking on digital natives in the age of the iPad.
And that's exactly what reflects in the low media attention. Conclusion: Who wants to achieve as a women's association, that women are brave, just in such actions must lead by example and with a courageous viral Concept on the Web 2.0. Otherwise, the action at the addressees only causes a weary smile.
Provoking with new roles
The important topic could have been much more provocative - by showing, for example, that unusual career paths are possible, that young women should reconsider their choice of career, that perhaps family planning can be solved differently than with the classic role allocation or that, for example Part-time on the executive level would be conceivable.
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