Enterprise microblogging - Tweet without Twitter!



Previous Part



We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Company have a few problems with Twitter. Maybe the solution is called twitter without Twitter? Sounds paradoxical, but does not mean anything other than that you do without Twitter, but still takes advantage of a live communication medium.

Enterprise microblogging - Tweet without Twitter! Enterprise microblogging - Tweet without Twitter!

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

Our books

Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


Read


Best of HR Berufebilder

Read


Read


Intuitive as Twitter

Overview

The magic word is Enterprise Microblogging. Twitter without Twitter - there are currently good 30 vendors around the world that make that possible. Among them, Communote is the only German Company, Like Twitter, these tools enable people to share links and information quickly and in real time, working together on projects.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Whilst, for example, company wikis always claim the completeness of information, communication in microblogging is completely intuitive. And as with Twitter, the employees can communicate informal things in this way - the classic Flurfunk salutes. However, there are some serious differences to Twitter that address the specific needs of businesses:

With Communote for example, file attachments can be sent, which means the eMailTraffic can replace. There are more than 140 characters allowed and the discussion threads can be tagged, which makes traceability much easier. In addition, the software can be integrated into existing IT systems, also works behind a firewall and takes into account German data protection regulations. Finally, as a fee-based program, Communote claims to be less susceptible to errors than Twitter and offers German support.

No real social media alternative

Overview

Considering the structures that currently exist in many companies, enterprise microblogging is probably even the better alternative - a real social media implementation, however, is not.

What comes along as a nice Web 2.0 solution for companies, in fact, supports the existing closed structures of companies: they can continue to cut through the firewall from the external flow of information, avoid the dialogue with the public and prevent responsible actions of their employees - and nevertheless feel as a modern company.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Comfortable but senseless!

Overview

Comfortable. But not purposeful. Only in open structures can the open communication, as it is typical for the Web 2.0, unfold. In open structures, however, Twitter is also possible - and enterprise microblogging is a useful addition to this, for example, by allowing the exchange of file suspensions with the messages as well.

As a recent study by the Brand Science Institute (BSI) shows, more than 1.100 consumers and employees 40 rated well-known brands with regard to their social media activities.

The result: Although companies are investing more and more money, three-quarters of all companies under investigation have identified significant weaknesses in the planning, implementation and support of social media. The main reason for the failure is a lack of understanding of the way in which campaigns are implemented on the social web and undefined responsibilities.

The companies do not care about their social media image

Overview

But whoever now thinks the company would not care that they are on the wrong track is wrong: at the same time, almost all companies, including studies, have great expectations for social media channels such as Twitter: COM surveyed Dax companies expect 67 percent from a presence on the Web 2.0 an intensification of the dialogue with the public, 57 percent with employees, 52 percent with customers, 38 percent with business partners.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

An improvement of the company's image will reach a good half, a higher level of recognition about a quarter. Almost one-fifth expect support from the sales force and a third an improvement of the support.


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Pingback: Series on Twitter in Companies: Twittern ohne twitter! Simone Janson, journalist & book author blogs about career, profession, education, business creation, business, social media Tweetpress - The Twitter Magazine

  2. mspmedia

    RT That's what's available: Twittern ohne Twitter From the series: Twitter in Unternehmen # twitter ...

  3. Sonja Greye

    RT @MwieM: That's it: Twittern ohne Twitter From the series: Twitter in Unternehmen #twitter #socialmedia #e20

  4. SME at the corner

    Also this is: Twittern ohne Twitter From the series: Twitter in Unternehmen #twitter #socialmedia #e20

  5. Herbert Peck

    Also this is: Twittern ohne Twitter From the series: Twitter in Unternehmen #twitter #socialmedia #e20

  6. Simone Janson

    Hello Mr. Röhrborn,
    Thank you for the interesting, critical throw. You're right, my text, of course, comes from the case that companies use only Enterpise microblogging tools and not in addition to Twitter.
    However, with the generally prevalent Web 2.0 inexperience, there may also be enough companies who believe that the Web 2.0 has already been discovered with such closed tools. I just wanted to make it clear with my somewhat provocative execution that there are differences.
    Unfortunately, in a journalistic text, which is supposed to sound coherent, there is not always room for every conceivable constellation, which is a bit at the expense of accuracy.
    There is indeed the comment function :-)
    gruß
    Simone Janson

  7. Simone Janson

    Good discussion (now also with notification function): Enterprise #Microblogging - Alternatives o.Extension z.Twitter #fb

  8. Dirk Röhrborn

    Dear Mrs. Janson, Thank you very much for your contribution, which illuminates some important questions that have been solved in many companies.

    However, I do not fully agree with you. In your article you write specifically about Enterprise microblogging: "What comes along as a nice Web 2.0 solution for companies, in fact, supports the existing closed structures of the companies: They can continue to cut through firewalls from the external flow of information, the dialogue with the Avoiding the public and preventing the self-reliance of their employees - and still feel that they are a modern company. "

    In my opinion, unfortunately, a number of aspects are mixed here:
    - It's not the use of enterprise microblogging that cuts the company from the outside world, but the non-use of public channels, such as blogs and Twitter. Should not that be considered separately?

    - In our experience, Enterprise Microblogging is also being used for open, cross-domain and cross-hierarchy dialogue. Nevertheless, an enterprise microblogging such as Communote must also enable confidential communication, eg in security-relevant projects or personnel matters. Why should one exclude these important tasks from microblogging?

    From my point of view, companies can try out the open dialogue just in-house and then start the dialogue in public with some experience. Here, for many, a not to be underestimated learning curve to cope, which is however in any case worth to go.

  9. Dirk Röhrborn

    Not quite an opinion: Twittern without Twitter.

  10. Pingback: Internet Security: Human Resource Management Implications "ArticlesNow.De | Online Articles

  11. Pingback: Australia Business Consulting - What's Your Business Needs «ArticlesNow.De | Online Articles

  12. Mechthild Bach

    AHA series on Twitter in companies: Tweet without twitter! | Simone ...: Companies have with Twitter al ..

  13. Edmund Mertens

    AHA series on Twitter in companies: Tweet without twitter! | Simone ...: So companies have not gotten in touch with Twitter ...

  14. Torsten Jaeger

    Series on Twitter in Companies: Twittern ohne twitter! | Simone ...

  15. Andreas Taferner

    Series on Twitter in Business: Twitter without twitter! | Simone ...: Companies still have a little more time with Twitter ...

  16. Simone Janson

    Frisch: Blogged about Twitter in Business: Tweet without twitter!

  17. Competencepartner

    Tweet this on Twitter: Twitter without twitter!

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.