Employer Branding in the IT Industry - 5 Tips: That's what employers want from employers


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Finding good developers is not easy. Therefore do Company good to follow their wishes. But what makes developers happy? 56.000 developers give an answer. Best of HR – Berufebilder.de®

Here writes for you:

 

Stefan Schwarzgruber Stefan SchwarzgruberStefan Schwarzgruber has been responsible for the business development of Stackoverflow in the DACH market since 2015.

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How do you keep good employees?

We are often asked by our customers about how they can keep good employees and how they can win the right new ones.

Based on our study results and experience with thousands of employers and 56.000 developers, we can pin four intentions to answer the question: what can employers do better to make their employees happy?

Most specialists are satisfied

A worldwide stack overflow developer study has shown that, viewed globally, most IT professionals are “rather satisfied” or “satisfied” with their current position (around 73 percent) and mostly work for a company with up to XNUMX employees.

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Despite the general satisfaction, twelve percent are actively looking for a job and 61 percent are open to new professional challenges - a great opportunity for CompanyTo use this openness and to gain capable employees for their projects - also from abroad.

Women strong in the bottom

Women are still strongly in the subordinate: Knapp 45 percent of respondents in Germany said that they have no woman in the team and even only around 4 percent of respondents in the study were women.

The average salary of a programmer in Germany with five or more years of experience is around 53.000 euros.

What good employees really want

But how do the 4 tips look, which companies should take care of, if you want to win and keep good developers for themselves? An overview of what good employees really want!

Tip 1: let's learn something new!

Our survey has shown that every second programmer (60 percent) actually wants to write daily code. As a developer you have to constantly learn and acquire new programming languages ​​and coding patterns.

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This is also important in order to remain mentally fit and to keep pace with the rapidly developing industry. Whole 68 percent of respondents said they want to learn new technologies in a new position and 59 percent want to develop something completely new.

  • Meet this need as an employer and offer your staff training courses and give you more time for your own learning. Some companies free up half or even whole days for their own projects, or invite external experts to share common questions and tutorials.
  • Such an openness for free learning should be encouraged in the team - it guarantees the creative creativity potential of the employees and increases the satisfaction at the workplace.
  • The conditions should also be made as simple as possible and make the programmer's work easier - that alone saves time and nerves. Better ways can be found here, for example to write down the coding sections and to keep them. For example, we have developed a solution on Stack Overflow: With Stack Overflow Documentation, we are working on the largest code library in the world and thus helping developers to write, save and use better, functioning code. This means that the developers are always learning new things.

Tip 2: Working hours - flexible and at your own pace

Since programmers basically only need an Internet connection and a laptop, you can work from anywhere. Whole 56% of the interviewees stated that the compatibility of work and private life is the most important to you.

For this reason, companies must increasingly offer flexible working time models and also create compensation measures for overtime and allow home offices.

Tip 3: let's find our (monetary) values!

Of course, the salary must also be correct: just under 54 percent of respondents called it the second most important factor in choosing the job.

Again, the philosophy should be that one prefers to hire a really good developer for more money than a mediocre one who causes more problems and delays through his work. Another important point is team spirit and corporate values.

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Tip 4: Strengthen motivation and cohesion

Companies should take care to motivate, to strengthen cohesion and, above all, to have defined company values ​​that can support all employees as the lowest common denominator.

And regardless of whether you call yourself a unicorn, rock star or coding god: Employees should be able to help determine, represent and identify with the vision and company values. There must be motivating people in the executive suite who can do one thing above all: listening. This is the key to problem solving and employee satisfaction.

Tip 5: Abolish unrealistic expectations

Expectation management is very important - the programmers know best what is possible and what is not. Companies should formulate their job advertisements more precisely - there is nothing worse than a generic advertisement that appears to be a great position.

In truth, however, it is only a stupid rumgetee of the same coding commands, or the expectations are completely exaggerated and represent the developer before insoluble tasks. It is worth to know and speak the language of the developers so that these gratitude catches up with what is asked.

It is up to the company

Ultimately, it is up to the companies to win the War for Talents, because as long as there is a shortage of IT specialists, developers can choose who they work for and companies have to “apply”.

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But if these four resolutions are heeded in the new year and the product is right, your IT recruiting will be well positioned for the tough battle for coding talent.


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