Employer Branding in the IT Industry - 5 Tips: That's what employers want from employers


We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Finding good developers is not easy. Therefore do Company good to follow their wishes. But what makes developers happy? 56.000 developers give an answer. Employer Branding in the IT Industry - 5 Tips: Employer Programmers Employer Branding in the IT Industry - 5 Tips: That's what employers want from employers

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Stefan Schwarzgruber has been responsible for the business development of Stackoverflow in the DACH market since 2015. Profile

How do you keep good employees?

Overview

We are often asked by our customers about how they can keep good employees and how they can win the right new ones.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Based on our study results and experience with thousands of employers and 56.000 developers, we can pin four intentions to answer the question: what can employers do better to make their employees happy?

Most specialists are satisfied

Overview

A global Stack Overflow Developer Study has found that most IT professionals globally are "more satisfied" or "satisfied" with their current position (around 73 percent), and most of them work for a company with up to one hundred employees.

Despite general satisfaction, twelve percent are actively seeking employment and 61 percent are open to new career challenges - a great opportunity for them CompanyTo use this openness and to gain capable employees for their projects - also from abroad.

Women strong in the bottom

Overview

Women are still strongly in the subordinate: Knapp 45 percent of respondents in Germany said that they have no woman in the team and even only around 4 percent of respondents in the study were women.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

The average salary of a programmer in Germany with five or more years of experience is in the area around 53.000 Euro.

What good employees really want

Overview

But how do the 4 tips look, which companies should take care of, if you want to win and keep good developers for themselves? An overview of what good employees really want!

Tip 1: Let's learn something new!

Overview

Our survey has shown that every second programmer (60 percent) actually wants to write daily code. As a developer you have to constantly learn and acquire new programming languages ​​and coding patterns.

This is also important in order to remain mentally fit and to keep pace with the rapidly developing industry. Whole 68 percent of respondents said they want to learn new technologies in a new position and 59 percent want to develop something completely new.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

  • Meet this need as an employer and offer your staff training courses and give you more time for your own learning. Some companies free up half or even whole days for their own projects, or invite external experts to share common questions and tutorials.
  • Such an openness for free learning should be encouraged in the team - it guarantees the creative creativity potential of the employees and increases the satisfaction at the workplace.
  • Also, the conditions should be made as simple as possible and make it easier for programmers to do their work - that alone saves time and nerves. Here better ways can be found to write down the coding sections and preserve them, for example. For example, on Stack Overflow we've come up with a solution: Stack Overflow Documentation is the world's largest code library, helping developers write, store, and use better-performing code. As a result, developers are always learning new things.

Tip 2: Working hours - flexible and at your own pace

Overview

Since programmers basically only need an Internet connection and a laptop, you can work from anywhere. Whole 56% of the interviewees stated that the compatibility of work and private life is the most important to you.

For this reason, companies must increasingly offer flexible working time models and also create compensation measures for overtime and allow home offices.

Tip 3: Find our (monetary) values!

Overview

Of course, the salary must also be correct: just under 54 percent of respondents called it the second most important factor in choosing the job.

Again, the philosophy should be that one prefers to hire a really good developer for more money than a mediocre one who causes more problems and delays through his work. Another important point is team spirit and corporate values.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Tip 4: Strengthen motivation and cohesion

Overview

Companies should be careful to motivate, strengthen cohesion and, above all, have defined corporate values ​​that can support all employees as the lowest common denominator.

And whether you call yourself a unicorn, a rock star, or a coding God, employees should be able to co-determine, represent, and identify with vision and corporate values. In the executive floor, there must be motivating people who, above all, can do one thing: listening. That's the key to problem solving and employee satisfaction.

Tip 5: Abolish unrealistic expectations

Overview

Expectation management is very important - the programmers know best what is possible and what is not. Companies should formulate their job advertisements more precisely - there is nothing worse than a generic advertisement that appears to be a great position.

In truth, however, it is only a stupid rumgetee of the same coding commands, or the expectations are completely exaggerated and represent the developer before insoluble tasks. It is worth to know and speak the language of the developers so that these gratitude catches up with what is asked.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

It is up to the company

Overview

Ultimately, it's up to companies to win the War for Talents, because as long as the skills shortage in IT continues, developers can choose who they work for and companies need to "promote".

But if these four intentions are heeded in the new year and the product is right, your IT recruiting is well positioned for the hard struggle for coding talent.


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. René Paparusso

    RT @Recruitainer: Employer branding in the IT industry - 4 Tips: The programmers want 2017 from employers - Highly recommended 3G6sqPwQ3L

  2. Nadine Mueller

    Employer Branding in the IT Industry - 4 Tips: The programmers want 2017 from employers - Highly recommended 3G6sqPwQ3L

  3. Nico Müller

    "Employer branding in the IT industry - that's what programmers 2017 want from employers by Stefan Schwarzgruber" - Highly recommended CurRZ2A42B

  4. Job college

    Employer Branding in the IT Industry - 4 Tips: The 2017 Programmers from Stefan ... - Highly recommended BWjwyENjYv

  5. Talentry

    #EmployerBranding in the IT industry - Highly recommended elHLMU0RgD

  6. Talentcube

    #Employer #Branding in the # IT- # industry - 4 #Tipps: #Programmler #2017 of employers want to ... - Highly recommended x6yfAyzYhs

  7. Raquel Soares

    RT @Berufebilder: Employer Branding in the IT Industry - 4 Tips: That's what programmers 2017 want from employers - - Highly recommended S8jMsRfUH7

  8. Michael Gisiger

    Employer Branding in the IT Industry - 4 Tips - Highly recommended fa8nwRelkt - Highly recommended NKxZ0d4QIF

  9. Job college

    Employer Branding in the IT Industry - 4 Tips: The 2017 Programmers from Stefan ... - Highly recommended UQvDgTd59Z

  10. Thomas Eggert

    Employer Branding in the IT Industry - 4 Tips: The Programmer wants 2017 from ... via BERUFEBILDER - Highly recommended gzfM5omnmo

  11. REGIS GMBH

    Employer Branding in the IT Industry - 4 Tips: The Programmer wants 2017 from ... via BERUFEBILDER - Highly recommended oThIJ4ViZu

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.