Employer branding in the IT industry: How important is salary for high potentials?

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The competition for the best professionals is tough - especially in the IT industry. Job seekers must separate the wheat from the chaff when choosing their employer. On the other side are the Company - their challenge: to attract and retain talented employees. In the past, salary was the decisive criterion, but today completely different values ​​count.Seven young people sit around a table with a laptop, papers and pens at a meeting

Here writes for you:


Susan thinks Best of HR – Berufebilder.de®Susanne Denker is Managing Director of the IT company Worldline in Germany.


The difficulty of finding IT professionals

IT professionals are in great demand today. Need in the context of digitization Company all industries software developers and data specialists. In addition, German ICT companies have created at least 2011 new jobs every year since 20.000 - a trend that continues and reinforces the demand for skilled labor.

According to the industry association Bitkom, there are currently around 51.000 vacancies for IT experts nationwide. This represents an increase of almost 20 percent compared to the previous year. No wonder, then, that IT and technology-oriented jobs in Germany are among the hardest to fill. It is becoming increasingly difficult for companies to attract suitable and talented candidates. Not least because the claims of potential new employees have changed.

Digital change: new requirements of companies to applicants

But what does that mean today - the best candidates? Due to digitization, companies are demanding not only professional and social competence but also digital competence. Not only in the IT department, employees need to be able to deal with new systems and digital solutions. There is hardly a job today without technology. Even in the commercial sector, employees in an IT company use an average of eight to ten different computer programs per day.

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Working environments and requirements change quickly, so everyone needs to be willing to learn to live and develop. For only those who keep pace with the new developments can permanently contribute to the company's success and thus position themselves professionally. Especially internationally oriented companies with decentralized structures need employees who work independently. You should be comfortable in networks, even if the boss is sitting in another country and is only occasionally on the spot.

This is what companies aspire to

On the other hand, digitization also affects the requirements that applicants place on companies. Modern trends such as cloud and mobile computing break down established structures and enable flexible workplace and working time models. This is what employees expect from their employer. The coveted future generations, especially Generation Y, the now 18 to 35-year-olds, have long since ceased to be a good salary.

According to the study “Application Practice 2015” by the Center of Human Resources Information Systems (CHRIS) at the Otto Friedrich University Bamberg, 94,3 percent of job seekers want a good working atmosphere. Flexible working time models (85,9 percent), good career opportunities (84,5 percent), further education and knowledge exchange (83,7 percent) and a good work-life balance (81,7 percent) are the decisive criteria for an attractive employer turn off. The salary is only decisive for half of the respondents.

Feel good at work is not a question of money

Of course, employees want to be paid appropriately for their performance. But even more important is that they feel comfortable at work. This is also in the interest of the company, because satisfied employees are more motivated and more efficient. Training and development opportunities play a decisive role here. It is up to the HR department to provide training for all levels of the workforce - not just the executive career.

Training courses today do not necessarily have to take the form of a classroom event. Increasingly eLearning is used, depending on the topic also blended learning, ie the combination of online and classroom training. The modern options have the advantage that employees can then learn when they have time, and are not bound to fixed dates and places.

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Conclusion: An attractive workplace culture is important

Attract new employees and retain qualified employees in the company: these are challenging tasks in times of professional defenses.

Whoever can offer an attractive workplace culture wins. The salary does not play so much. Decisive are a good work-life balance, flexible work-time models as well as good training and career opportunities.

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  1. Monissen

    A good working environment and attractive further training measures such as e-learning are top priorities for IT specialists. - Highly recommended Ihgx2nwDwu

  2. Worldline

    RT @Berufebilder: Employer branding in the IT industry: How important is salary for high potentials? - - Highly recommended XZNzoDneyI

  3. Job college

    Employer branding in the IT industry: How important is salary for high potentials? by Susanne Denker - Highly recommended 4L56FYEsTI


    Employer branding in the IT industry: How important is salary for high potentials? from
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  5. Thomas Eggert

    Employer branding in the IT industry: How important is salary for high potentials? from
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