{Study} Employer branding for high potentials: top employers for young professionals


Work well, plant 500 trees! We make the Working World more Human and Ecological, so we donate Revenue for Certified Afforestation. As Publisher Best of HR - Berufebilder .de® with an unique Book Concept, on Demand eCourses and News Service we share 15 years of Experience with our Customers (Samsung, Otto, State Institutions). By the Top 20-Blogger Simone Janson, referenced in ARD, ZEIT, WELT, Wikipedia .
Copyright: Images from Universum.

Good to know about talent management: In no other sector do young professionals feel as at home as in the automotive industry. This is demonstrated by the "Happiness Index" universe has created in the current Young Professional survey.

{Study} Employer Branding for High Potentials: Top Employer for Young Professionals {Study} Employer Branding for High Potentials: Top Employer for Young Professionals


More knowledge - PDF download, eCourses or personal advice

Here writes for you:

Tina Smetana Tina SmetanaTina Smetana is Country Manager Germany at the employer branding consulting company Universum.

Profile

Employer Branding in the Automotive Industry: As Popular as Ever

It's really amazing that the car industry is not coming out of national and international headlines, but its popularity as an employer does little to detract.

Once again, it is the large German car manufacturers that have been voted into the top spots in the universe employer rankings by the young professionals.

Top rankings for economists and engineers

In the categories Economics and Engineering, the BMW Group, Porsche, Audi and Daimler / Mercedes-Benz make the first four places among themselves.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Volkswagen is also in the top ten, even improving by two places in the category economics.

What does the Happiness Index mean for employers?

The layman is amazed, the expert wonders? Or? Not really! Because within the industry, there is the opinion that it can actually work very well in the automotive industry.

Who would have believed this? But in fact the “Happiness Index” shows this, which is based on the information from 7.996 respondents in the Young Professional survey.

How satisfied are Young Professionals with your employer?

The evaluation included how satisfied the young employees are with their current employer, how long they want to stay loyal to them and whether they would recommend him or her. Overall winner is the automotive industry including the automotive suppliers.

This is followed by Chemistry and Pharma / Biotech. Laggards are the sectors media / advertising, tourism / hospitality and fashion.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

{Study} Employer Branding for High Potentials: Top Employer for Young Professionals {Study} Employer Branding for High Potentials: Top Employer for Young Professionals

Talent management: Satisfied does not mean loyal

The surveyed young professionals from the automotive industry rate their satisfaction with the current employer with an average of 7,2 10 points - in the fashion industry there are just 6,0.

They also give high scores for the likelihood that they would recommend their current employer: average 7,1 10 points - 5,3 is in the fashion industry.

Advertising for your own employer

This is precisely where the key to the outstanding performance of car manufacturers in employer rankings could lie:

Those who work in the automotive industry are not only very satisfied, they also talk to others about it. And that's exactly what employers can do to get new skilled workers on board.

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Young professionals are less loyal to their employer than in other industries

But of course, the fluctuation rate for employers also plays an extremely important role. And that shows that, compared to other sectors such as the chemical industry, young professionals are less loyal to their current employer.

Surprisingly, entire 59 percent of young professionals are interested in changing employers and making a career change within the next two years.

Positive effect on the employers of the automotive industry

Incidentally, this too is likely to have a positive rather than a negative effect on the ranking of automotive companies.

Of course, this only applies in the event that the young professionals actually want to change from one automobile company to another within their own industry.

High Potentials: It's all about the money?

In this context, of course, particularly interested in what the respondents especially appreciate the preferred employers from the automotive industry?

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse Download. Actions or news via Newsletter!

Here, as so often in professional life, different factors come together, but two stand out in particular: First and foremost, namely, a good basic salary and the market success and the prospect of a high income in the future.

Creating good references for the future

In addition, the young professionals hope for a good reference for their future career and connect their preferred employer from the automotive industry with innovations and attractive products or services.

But then comes the astonishing realization: Corporate transparency or the social responsibility of the company, however, do not expect it.


More knowledge - PDF download, eCourses or personal advice


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,99 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow

Post a Comment

Your eMail address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.