[Founder Report] Travelbird: Employer Branding and Growth Thanks to Corporate Culture


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The Dutch StartUp TravelBird.com has grown in a few years to almost 600 employees. Successful growth is mainly due to a sophisticated personnel marketing strategy, which is rooted in corporate culture.

[Founder Report] Travelbird: Employer Branding and Growth through Corporate Culture TravelBird

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Here writes for you: As an international recruiter at TravelBird, Ingrid Leonhardt mainly looks after the German employees. Profile

Zum Company

Overview

TravelBird.com is an online travel agency with daily 9 travel deals - and thematic categories such as city breaks, family vacations or day trips. Our recipe for success: We want to inspire and surprise our customers. We serve customers who, while on vacation, do not yet know where to go.

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TravelBird 2010 was founded by Dutchmen Symen Jansma and Dennis Klompalberts in Amsterdam. The idea behind it was: A travel platform that convinces with clarity and a simple booking process. Almost 5 Years later, we are now 550 + employees, online in 17 countries and via 30 nationalities.

TravelBird.de - TravelBird Germany

Overview

The German site has been online since 2011. 70 + employees work in the German team. In order to master the enormous growth, we are working with the cell structure of Eckart Wintzen. In this corporate structure, the cells are autonomous and can thus work as close as possible to their market and customer base.

In addition to the 17 country cells, 6 also has superordinate cells such as HR, IT or Finance,

The company's culture

Overview

We believe that when employees feel comfortable coming to work and showing better performance, the restaurant offers daily fresh food, freshly squeezed orange juice, smoothies and vegetable juices as well as an own coffee bar.

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Health is especially important at TravelBIrd: the offer of the free sports program such as yoga lessons or bootcamp with personal trainer (2 times a week), as well as an own football team.

The birdie culture goes even further with our own TravelBird bicycles. These are subsidized by TravelBird and also provided with their own merchandise in the form of TravelBird baskets.

Partnerships with universities

Overview

For recruitment and innovation management, we also maintain numerous partnerships with universities. Our goal is to get in contact with future top candidates at an early stage.

For example, we organize an in-house day for econometricians from the Erasmus University of Rotterdam. Further in-house days and long-term partnerships with universities are planned.

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Find exactly the right employees

Overview

With TravelBird the focus is on the right people and the training of the right people. With our own TravelBird Academy, we offer various training courses from leadership training, sales training, digital / technical training and creative workshops.

For this, we have a coaching team, who have become expert experts in their respective areas through practical experience and can thus also develop and execute tailor-made training courses.

Of course, the coaches also sit in our head office and can be consulted at any time with questions and difficult cases.

Further development of our employees

Overview

A new feature of our program is the further development of our employees under the motto "We grow together".

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The goal here is to bind our employees to TravelBird through constant opportunities for further development and opportunities for advancement - to deepen, expand and apply existing knowledge in the right places.

Referral program

Overview

The referral program is subject to the idea of ​​further expanding our network if we also use our employees as ambassadors for TravelBird. This is of great importance, above all, for functions in the national teams where we are looking for native speakers.

The corporate culture of us Birdies is extremely important to us and can best be carried forward by our existing employees. If someone is recommended by a birdie, it is very likely that berets is a "fit" with the corporate culture.

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Overview


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