Employer branding and employer evaluations: what benefit do rating portals have?


We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Employer branding was considered a few years ago as the latest trend from the USA. The topic in Germany has long been a modern catchword. What does it have to do with employer evaluations?

Employer branding and employer evaluations: what benefit do rating portals have? Employer branding

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Ronny Skrzeba is the Managing Director of the Employer Assessment Platform Jobvoting. Profile

Branding for employee retention

Overview

Translated into German, employer branding means employer branding. A branding in that, to one Company overall as an attractive employer and stand out positively from other competitors in the labor market. In the meantime, entire departments in the HR departments of large and medium-sized groups in Germany are also involved in its implementation.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

The aim of this branding is ultimately to speed up the recruitment process, to improve the quality of the applicants, and, on the other hand, to strengthen the employee loyalty and the company culture of the employer. This is a perfect means, which offers the right solution approaches in times of professional defenses.

Employee retention measures

Overview

There are a number of different measures for successfully implementing this brand strategy. They range from fairly simple methods, such as the setting up of a career page, a Facebook page or a Twitter account, but can also include structural measures within the personnel management and the management in addition to extensive internal and external advertising campaigns.

In the following, only one of the measures, which are fundamentally quick and easy to implement, is to be dealt with, since it is, on the one hand, quite promising and can also be used by smaller companies Has already existed for ten years.

Employer branding on rating portals

Overview

This refers to the employer branding services on valuation portals for employers such as kununu, jobvoting and meinchef. In the meantime, there are a number of other German-language Internet portals that compete for the stag walks from the early years 2006 / 07. The well-known employer portal portal glassdoor from the USA with a German offshoot is also present here recently.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Companies can purchase various service packages on these portals, with which they can present themselves as employers to the visitors of the website by means of image photos, videos from the workplace, job advertisements, company presentation, etc. The valuation portal ensures that the employer is highlighted by the mass of the other competitors and that the necessary attention can be thus ensured in order to present itself and its brand in the desired manner.

What does a profile cost?

Overview

The prices for these services may vary from portal to portal. In the upper price segment, several hundred euros may be required for the creation of a company profile. In addition to the job profile, job ads and image videos can also be booked, which already entails a small four-digit cost contribution.

In the lower price segment the integration of a job profile and job advertisements within the framework of a basic package for 30, - EUR per month, the premium package is offered with 50 EUR. A comparison of the Internet portals is worthwhile.

How promising are employer portals

Overview

That the use of such offers is quite promising, one can at least be convinced by the BITKOM study published on the topic of employer evaluations published two years ago. According to this, one in four internet users already have been informed about company ratings as employers on the Internet.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

More than two-thirds of those who actually intended to change jobs were influenced by this assessment in their decision. This result indicates that such portals have a visitor base that seems predestined for employer branding measures. The site visitors are looking for a job and want to actively form an opinion about the respective employer in order to choose their future job based on this decision criterion.


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Employour Blog

    What are the benefits of valuation portals?
    - Exciting contribution4VDOA7bSDl
    @Berufebilder

  2. Stefanie Bergel

    What are the benefits of valuation portals? - Exciting contribution7kcVKVHvyW

  3. firm-job

    Employer Branding & Employer Reviews: What are the Benefits of Review Portals ?: Employer Branding Was No ... - Exciting contributionoM5zKiYvX9

  4. Global Advertising Agency

    RT @NicoSchilling: "Employer branding & employer evaluations: what are evaluation portals?" - Exciting contributionOe8P2Mkxm8

  5. Competencepartner

    Employer Branding & Employer Valuations: What are the Benefits of Assessment Portals ?: Employer ... - Exciting contribution3hDHt4d91s #Profile #Production

  6. Anika Zeimke - Filmography by type

    RT @BEGIS_GmbH: Employer branding & employer evaluations: What are the benefits of valuation portals? via BERUFEBILDER http: //t.co...

  7. Brandergy

    Employer Branding & Employer Reviews: What are the benefits ... - Berufebilder.de (Blog): Employer Brandi ... - Exciting contributionjDAsXjhNmT

  8. Nico Schilling

    "Employer Branding & Employer Reviews: What Benefits Do Rat Portals Have?" - Exciting contributionOe8P2Mkxm8

  9. Thomas Eggert

    Employer Branding & Employer Assessments: What is the value of valuation portals? via BERUFEBILDER - Exciting contributionOJpulzOw8e

  10. REGIS GMBH

    Employer Branding & Employer Assessments: What is the value of valuation portals? via BERUFEBILDER - Exciting contributionwrwCdIwpPb

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.