Employer Branding: Become an Employee Magnet as an Employer Brand


We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Artwork created as part of a free collaboration with Shutterstock. ,

Companywho have no staffing bottlenecks? Although they can only maintain their market position through excellent employees? And without a marketing budget? Goes: Through leadership that follows recommendations.

Employer Branding: As an Employer Brand Employee Magnet Become Employer Branding: Become an Employee Magnet as an Employer Brand

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Here writes for you: Jörg Romstötter is a graduate engineer and makes use of the effects of nature for work and life. Profile

From the author:

Best of HR Berufebilder

Read



Our books

Read


Best of HR Berufebilder

Read


Read


Best of HR Berufebilder

Read


Best of HR Berufebilder

Read


The "little ones" are doing it

Overview

Close regional market of orders and potential employees. Only professionals with a high quality awareness.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

No free candidates on the job market. Hardly budget for personnel marketing. And yet neither emerging skilled workers nor junior worries. How do many small and medium-sized enterprises do that?

The real employer brand arises in daily activities

Overview

Managers are the multipliers for vision, goals and thus the company's own values. How they behave in many everyday life situations directly affects the behavior of each individual.

Just as every single person behaves daily, so does the company as a whole. So far, so well known. The only question is, why the list of vacant positions of well-known companies are not getting shorter? Too few to know how good they really are? Or maybe they are not as good as they are?

Employer brand shows leadership quality and thus culture

Overview

How to talk about a company in employee and candidate circles, is the sole existing employer brand.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

A meaningful profile with the Casting motivational testimonials on kununu and co are basic features, such as the passed driver's license exam. How well a company really "drives", like given personal recommendations of employees much better.

Behavior shows lived values: The employee magnet is born

Overview

Before we can think of an extremely effective measure that reliably enough flushes the right people into their gates, you need to be able to answer these questions positively:

  • Do you keep what you promise?
  • Do you take your people seriously and do you actively help them?
  • Are you able to systematically eliminate annoyances?
  • Do you actively request suggestions for improvement, do you follow them up to fulfillment or your justified cancellation?
  • Is your organization an active learner?
  • Have you eradicated any signs of a punitive culture?
  • Are all your executives aware that recruiting already begins daily in every behavior and never ends?

We recommend what we want to be praised for

Overview

Any given recommendation will come back to us. That's why we want to share with others what is an advantage for us. We show how good / clever / skillful / informed we are and what high standards we have. At least we want from others recognition for our good choice. Maybe we even want to be envied.

By recommending the right people as an employer, you automatically get more of the "right people". Because every recommendation provider wants to shine with you through his successful recommendation.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!

Strong recruiting action: you empower your people to recommend

Overview

It is not enough to force an employee recruitment program on the intranet with cash bonuses. Because there is a reason why even long-standing and convinced employees do not actively recommend their employer. Because usually it's up to the conceit:

  • "That's where I'm thinking."
  • "I'm not a salesman."
  • "What do the people think of me / us? They probably need it, or what? "

So you still get recommendations

Overview

  1. Everyone in the company needs to know that people are wanted.
  2. In the 4 conversation, tell selected employees whose type you would like more to have more people.
  3. Ask: "Who do you know that can be XY or XY?"
  4. Your A-staff will worry. Maybe they have an idea or later. Give them time.
  5. If your people have not made a recommendation after about two weeks, think again with them about where candidates could be located.
  6. Ask what approach their people want to choose and help them optimize it.
  7. Determine Reservation, Ask for Reservations. Possibly. clear them out, or get valuable information on what is still stuck in the company.

And then, stay on the ball and do their utmost to support their A-staff. Do not forget to give them a very appreciative bonus for their successful efforts. And a premium, they go full on. That will not always be money.

Variety of measures. Consequence in the implementation

Overview

A single action is never a panacea. Especially not in the complex field of the employer brand. However, the effectiveness of a measure often only develops with the most consistent implementation. For this you need time, money and competent action leaders. Especially when recommending.

Only in daily activities creates an attractive employer brand. And only the optimally coordinated marketing mix of various measures makes potential employees aware of the employer brand.

Tip: Text as PDF or podcast (please read the instructions!) or to this text complete eCourse Download. Regular promotions or news per Newsletter!


More knowledge - Podcast, PDF download, eCourse or personal advice

Overview


Offline download: Download this text as PDF - Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save).

3,35 Book now


Listen to Podcast & Download MP3: You can listen to this text for free, as member even without annoying popup, or download the MP3 for a fee - Read usage rights, After the purchase page refresh, then you will find the download link here. Because we do not automatically submit the title of this podcast for privacy reasons: When buying in "interests" the title register if support is needed.

3,35 Book now


Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

16,20 Book now


Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,99 Book now


occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Debates per eMail subscribe (add link here!)
  1. Read

    Very nice article that puts it in a nutshell. Employer brand is ultimately only a result of strategic management and no result, a short-term campaign!

    • Simone Janson

      Thank you for your comment, you are absolutely right. Unfortunately, not all employers have recognized this yet.

      Regards

  2. Job college

    Employer Branding: Become an Employee Magnet as an Employer Brand - Highly recommended PcZdBrQI0P - Highly recommended xlMJhPrAHS

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.