Employer branding and corporate culture change: breaking the will of employees?



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We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
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"You first have to break the will of the young people when they are new to us." With such views, here the original sound of a star chef, you can not get far with the inflowing talents of today's generation. The "poisoned" must give way to a "laughing" corporate culture.

Employer branding and corporate culture change: breaking the will of employees? Poisoned versus laughing corporate culture

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Here writes for you: Anne M. Schüller is a management thinker, keynote speaker, business coach and multiple award-winning bestselling author. She has repeatedly been named Top Voice by Business Network LinkedIn. Profile

Work must be fun to be good

Overview

Far too many management errors arise outdated management practices and a radical management understanding. Unfortunately, there are still plenty of huntsmen in the chef days, people's hamsters and despots, who fall victim to the machismo, and to which no border is sacred.

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"Hard chunks" are still admired behind closed doors. And often enough bad leadership is knowingly tolerated as long as the results are right. This is absurd and pathetic at the same time. As a good manager, only the one whose numbers are correct without his people being left behind can apply.

But in an environment where you can only score with instant results and maximum returns, many are ready to destroy corporate values ​​and sacrifice employees to achieve short-term profit targets. "Anyone who can not tolerate this can be spurred on by our great company health service," one of them recently told me.

Nobody wants to work for Brutalo managers

Overview

But the times when employees were nothing but the game figures of the management are finally over. And thank God, the Dinosaur Rambos from analogue days are now threatened with extinction. Because the social media comet is broken. An update of the corporate cultures is in full swing. And everything is under observation by a broad public.

Those who fatten themselves at the expense of the community are pitilessly put to the pillory. The idols, once so revered, were called disgrace, and they were only sacrificed to them secretly. And that too will soon end, because nobody wants to work for Brutalo-Manager. They dispose of themselves.

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Finally, business models are favored, which show impressively: You can also be successful without destroying. You can make good profits and at the same time make the world a little better. Only such acts belong to the spotlight from now on. And managers, who can not or do not want to, can immediately withdraw the management license.

The new working world needs a new working culture

Overview

The much-debated Generation Y follows - which is interestingly enough - the theory Y of Douglas McGregor, at that time a management professor at the MIT (Massachusetts Institute of Technology). His Y stands for the hypothesis of a fundamentally committed employee, who becomes even more committed through fertilizing, empathic leadership.

"Schmusekurs" is still called this way of the hard chunks. And those who follow him are laughed at as beta boys. For where to work with the crowbar, where there are no figures for mindfulness and appreciation, where only maximum results count and "pocket calculators" have the shots, there is no room for "soft factors".

However, the socialmedia-affine smartphone elite has long since begun to develop a new, more ethical work culture: value-oriented, self-confident, playful, autonomous. She expects viable offices and a co-operation on the same level. Basically, all the older ones want to. Many of them had always wanted it, but the time was not ripe to demand it.

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The result of a good corporate culture

Overview

In general, corporate culture is the result of a collective learning process, the care and care of which must never diminish. It encompasses the visible and the invisible, including taboos, secret rules and norms. It determines,

  • like the people in the Company deal with each other
  • as is the relationship with customers and partners,
  • who gets hired and who gets promoted, in which environment the employees work,
  • such as decision-making processes,
  • how problems are tackled,
  • how to deal with errors,
  • what is made of ideas,
  • how conflicts and crises are mastered
  • what is controlled, how
  • according to which performance measures one judges,
  • how success is celebrated.

The company climate is an expression of the corporate culture. It describes the atmosphere felt by the employees at the workplace. It is subject to temperature fluctuations. Corporate culture, on the other hand, is long-term and relatively stable.

I distinguish between a poisoned and a laughing corporate culture. The first initiates a slow decomposition process. The second makes a company agile, robust and productive. It even survives crises and emerges from them strengthened.

The atmosphere spreads from top to bottom

Overview

Crucial in all of this is how the management behaves. Because it is constantly observed how the boss is on it. His voice, his gestures, his facial expressions: everything is interpreted. Every word, however easily pronounced, receives weight. If he is in a good mood, then the employees feel every interaction: Today is a good day. "Good mood is contagious," says the vernacular. Bad mood, too.

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How it works? Mirror neurons are responsible for this. Through them we experience what others feel in a kind of inner simulation. This leads to an emotional "infection", to spontaneous imitation and often to an unconscious copy of the ductus and habitus.

We are wired so that we can resonate with those around us. Only a few people are pastors, most of them are aftermaths. And if we are not sure ourselves, we follow the one who makes us feel confident about his cause. And that is the boss, for example. In this way, the conduct of the executive committee is multiplied by its day-to-day work.

Employer branding and corporate culture change: breaking the will of employees? Graphic corporate culture

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  1. Astrid Haessig

    RT @anneschueller: employees break the will? Deadly sins in management! Work must be fun to be good. - Exciting contributioneoD0UXKY ...

  2. Anne M. Schüller

    Employees break the will? Deadly sins in management! Work must be fun to be good. - Exciting contributioneoD0UXKYee

  3. Anne M. Schüller

    This is probably the last: employees will break the will - Exciting contributioneoD0UXKYee

  4. brand fresh

    #EmployerBranding & Transformation of Corporate Culture 3 / 3: Laughing Companies on the Winner's Road - Exciting contributionDCr5iuaNdJ #hr

  5. Klaus Pohlmann

    Laugh and success. Satisfied by success. @anneschueller - Exciting contributioncjn9tv8YeN

  6. Brandergy

    Employer Branding & Changing Corporate Culture 3 / 3: Laughing ... - Berufebilder.de (blog): Berufebilder.de ... - Exciting contributionGV2Fyc2tMK

  7. Anne M. Schüller

    Company culture: Laughing companies on winning course - Exciting contribution6rN8S4S1fB

  8. Paul Henschel

    - Exciting contribution#Marketing #EmployerBranding

  9. Pension Capital

    Fear is a poison for the operating climate and thus the #employerBranding:
    - Exciting contributiontbkxLSUsOK via @ berufebilder

  10. Marcus Fischer

    Employer Branding & Change of Corporate Culture 2 / 3: Poisoned vs. Laughing companies | by @anneschueller - Exciting contributionZru7VndlEs

  11. Astrid Haessig

    RT @DanielsOnFly: As always with Schüller contributions, beautifully illustrated pictorially
    - Exciting contributionMqxOki3NF9 Newsletter via @SimoneJanson, @ ...

  12. Astrid Haessig

    RT @anneschueller: Poisoned vs. Smiling corporate culture: Who will win the race for the future? - Exciting contributionPS4A8xgsdi

  13. Sylvana Plath

    RT @anneschueller: Poisoned vs. Smiling corporate culture: Who will win the race for the future? - Exciting contributionPS4A8xgsdi

  14. Anne M. Schüller

    Poisoned vs. Smiling corporate culture: Who will win the race for the future? - Exciting contributionPS4A8xgsdi

  15. Georg Jansen

    A worth reading book on "Employer Branding" - Highly recommended xnxN87DIMU

  16. Anne M. Schüller

    RT @DanielsOnFly: As always with Schüller contributions, beautifully illustrated pictorially
    - Exciting contributionMqxOki3NF9 Newsletter via @SimoneJanson, @ ...

  17. Katharina Daniels

    As always with Schüller contributions, beautifully illustrated
    - Exciting contributionMqxOki3NF9 Newsletter via @SimoneJanson, @anneschueller

  18. Claudia Schmitz

    No one wants to work for Brutalo managers #generationy #newworking world - Exciting contribution9q2JMpWYhf - Exciting contributionMl533GijPB

  19. Anne M. Schüller

    about #Employer branding & the change of the # company culture 1 / 3:
    Employees break the will?
    - Exciting contributioneoD0UXKYee

  20. Brandergy

    Employer Branding & Changing Corporate Culture 2 / 3: Poisoned vs ... - Berufebilder.de (blog): Berufebilde ... - Exciting contribution2EwX7QnAQi

  21. Anne Schüller

    Thank you for the positive votes and for sharing the contribution.

    A sentence on the subject of human capital, a word that I myself do not use. My opinion: Whoever calls his employees a service provider or a human capital is dehumanized.

  22. Competencepartner

    Employer Branding & Transformation of Corporate Culture 2 / 3: Poisoned vs. Laughing companies: In ... - Exciting contributionrAq6my4ZFS #Order # Education

  23. firm-job

    Employer Branding & Transformation of Corporate Culture 2 / 3: Poisoned vs. Laughing companies: In "poisoned" oil ... - Exciting contributiondTOag7k05Z

  24. John Albert

    Very practical written & absolutely true. Great workmanship!

    • Simone Janson

      I would like to pass the compliment on to the author, thank you very much!

  25. Stefan Döring

    "Employer branding & change of corporate culture 1 / 3: employees break the will? | CHARACTER PICTURES " - Exciting contributionWKL14l9NZo

  26. mediaintown

    Beautiful article about #Company Culture yesterday & today - Rambos in Chefetagen unfortunately but not yet extinct. - Exciting contributionBJ4gWqHEVo

  27. Sabine Hueber

    "The socialmedia-affine smartphone elite has long since begun to develop a new, more ethical activity culture" - Exciting contributionp9tQZGvJat

  28. values ​​core

    #EmployerBranding - employees break the will? - Exciting contribution5EaBaxLO77 #HR #Motivation #Work #Job #GenerationY

  29. Serap Lipinski, HR Manager Dirk Rossmann GmbH

    The company success also depends on good employer branding. If the employer brand is not convincing, the company loses its long-term human capital and also its customers and partners.

    • Edda Cekinmez, TalentGold

      The word "human capital" is not chosen, it is people who are concerned about it. Unfortunately this is often forgotten

    • Thomas Frühwein

      Employer branding is a subset of corporate culture. Humankapital "was already times" Unwort of the year ", I feel it as little appreciative.

  30. Susanne Plaumann

    RT @jobcollege: Employer Branding & Change of Corporate Culture 1 / 3: employees break the will ?: "Man ... - Exciting contributionGPEP0gYHFD # B ...

  31. firm-job

    Employer Branding & Change of Corporate Culture 1 / 3: Employees Break the Will ?: "You have to ... - Exciting contributionwGslwn9Bct

  32. Brandergy

    Employer Branding & Changing Corporate Culture 1 / 3: Employees ... - Berufebilder.de (blog): Professionals - Exciting contributionu6v6sKYRSO

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