Employer branding become an attractive employer: Analyze status quo in 6 steps


Best of HR - Berufebilder.de® - Book Publisher, registered trademark, eLearning on Demand Platform, News Service by German Top20 female Blogger & consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
Copyright: Image material created as part of a free cooperation of Shutterstock. ,

In times of "war for talent" it is indispensable to position yourself as an attractive employer and thus to others Company to be one step ahead. What exactly needs to be done to attract the attention of talented people to your business? Become an attractive employer with employer branding: Analyze status quo in 6 steps Become an attractive employer with employer branding: analyze status quo in 6 steps



Here writes for you: Dr. Christoph Brast studied business administration, is a managing director and gives his knowledge in a multitude of lectures.


Learn more? this Download text or book an eCourse on the topic . Insider News per Newsletter or for Members!

Why is employer branding important at all?

Overview

In times of skill shortages and the "war for talent", attention can be drawn to the potential and current workforce by using your Company position as an attractive employer. The clearer you are aware of the strengths of your company and the needs of your target group, the clearer and more distinctive, conversely, in this target group, a picture of your company as an attractive employer.

This branding gives orientation to both your current and potential employees, strengthens trust, and enhances identification with your organization. The consequences are an improved image, increased applicant numbers and an intensified employee retention. This method provides you with tools for the design and management of your employer branding and for increasing employer tractability. It is particularly suitable for management, top management, personnel managers and human resource managers.

Successful Employer Branding: The beginning is the analysis

Overview

At the beginning of your employer branding is the analysis of your status quo: You have to find out where your company stands to develop your employer brand. This step is necessary in order to derive the concrete brand attributes and the employers' promise.

It is only at the end of the process that you will be taught how to communicate the employer brand and which instruments you use to anchor it in the company. And finally, the end is how you measure the success of your employer branding activities. Finally, you will learn how to deal with possible fall knits. All the necessary steps at a glance:


Tip: Text as PDF download or one book an eCourse on the topic book. Regular promotions or insider news are available via Newsletter!

  • analyze the situation
  • the employer's promise
  • the employer brand
  • the employer fire instrumentally implement
  • the branding activities

Analyze your status quo

Overview

However, we have noticed over the course of time that employer branding is already frequent at the first point, the analysis failed. This is extremely important, because by successful employer branding, you differentiate yourself as an employer from your competitors and become the preferred starting point for your target group. But you can do this only if you know exactly where you stand.

The analysis of the situation forms the basis of employer branding. It analyzes the framework conditions that have an influence on the design of employer attractiveness. From this analysis, you will find clues as to how you should position your employer brand. In order to be perceived as an attractive employer, it is necessary to analyze the employee target group in order to be able to adapt to their needs, expectations and preferences.

To analyze the situation in 6 steps

Overview

By analyzing your company, you will find out which strengths you can put into the balance and which deficits are still to be balanced. This is the only way to derive the right further steps and measures.

You should first analyze the internal business environment. Gain insight into the following aspects by analyzing business and social reports as well as through interviews or workshops and keep your results in writing:

  1. Company figures Keep in mind the general weather situation of your company and determine the classic financial and business data. What does the shareholder structure look like? How is the current economic situation? How to describe market share and market position? How have employee numbers and qualifications developed in the past? What is the history of your company?
  2. Corporate vision, goals and strategy Analyze the company's future image by looking at the direction in which the company is to be developed and the specific strategies to achieve its objectives. What is the purpose of the company? Where do we want to be in ten years? What do we want to stand for? What specific goals can be used to describe this condition? What are the strategies for achieving the goals?
  3. Corporate Culture Get a picture of the basic values ​​and models in your company. Are common models and values ​​on the basis of which the employees align their actions? What are the characteristics of these models? Are they known in the company? How clear are they defined and communicated? What are the principles of business policy?
  4. Product spectrum Identify which products and services you offer to your customers. What products are they? What kind are they? How complex is the manufacturing process? How popular or innovative are the products?
  5. organization structure Investigate which structures and processes are prevalent in your company. What is the structure organization? How many hierarchical levels exist? What processes are defined? How are responsibilities and powers distributed? What is the degree of formalization? What ways is communicated in the company?
  6. Company external environment As employer attitudes are also influenced by external factors, you will then follow the analysis of the company-oriented environment. You can find information about this from the daily and economic media as well as from trend studies and development forecasts.

More knowledge - e-courses or personal advice

Overview

Offline download: Download this text for 24 hours as PDF or print it out - only for reading! To do so, when purchasing under "interests" enter the title and update the page after purchase. Or as Premium Member For 1 year, download all texts & e-courses for free.

1,79 plus VATBook now



Your eCourse on Demand: Choose yours personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular e-mail course including supervision & certificate - all further information!

16,80 plus VATBook now



Consultant packages: You want to increase your reach or appeal as a job applicant? For these and other topics, we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

149,00 plus VATBook now

occupations pictures

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your email address will remain secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow
  3. Subscribe to debates via eMail (add link here!)
  1. Susanne Mosbacher

    RT @recomy: So you become an attractive employer. - Exciting contributionOt1J1gBJ8p #EmployerBranding #Recruiting #HR

  2. Hirslanden Jobs

    RT @recomy: So you become an attractive employer. - Exciting contributionOt1J1gBJ8p #EmployerBranding #Recruiting #HR

  3. RECOMY

    So you become an attractive employer. - Exciting contributionOt1J1gBJ8p #EmployerBranding #Recruiting #HR

  4. The

    So you become an attractive employer - Exciting contributionr4FYxQIufP #EmployerBranding #Recruiting #HR via @werteKern

  5. Robee

    How do I position myself as an attractive employer? # Specialist deficit #Miticator # Employer brand
    - Exciting contribution602rKYmbXj

  6. Katharina Burner

    RT @wertekern: This is how you become an attractive employer - Exciting contributionpFEOwq51CA #EmployerBranding #Recruiting #HR

  7. values ​​core

    So you become an attractive employer - Exciting contributionpFEOwq51CA #EmployerBranding #Recruiting #HR

  8. some ideas

    Making Employer #Branding Effective: How to Become an Attractive Employer @Contract Pictures - - Exciting contributionAp6n7ZJPYx

  9. ununi.TV

    To promote branding as an employer in 5 steps Methodically:
    "The clearer you are about the strengths of your ...
    - Exciting contributionAIGVLCI0gy

  10. personnel concepts

    RT @jobcollege: Make Employer Branding Effective: How to Become an Attractive Employer !: In Times of "Wa ... - Exciting contributionB4OSjhnkAc # B ...

  11. The

    RT @jobcollege Employer Effectively branding: How to become an attractive employer! - Exciting contribution17hst7MG9Z #EmployerBranding #hr

  12. Competencepartner

    Make Employer Branding Effective: How to Become an Attractive Employer !: In Times of "Wa ... - Exciting contributionB4OSjhnkAc #Professional # Education

Post a Comment

Your email address will not be published. Required fields are marked with * .

JaI would like to be regularly informed about the latest promotions & offers Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.