Employee loyalty and motivation through internal communication: 5 steps


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The existence Company only as strong as its employees is no longer a secret. In addition to exciting tasks and employee support, transparent and open internal communication within the company across all hierarchical levels is conducive to employee loyalty and motivation.

Employee loyalty and motivation through internal communication: 5 steps Employee loyalty and motivation through internal communication: 5 steps

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Here writes for you: Oliver Koch is managing director of SOLCOM GmbH. Profile

With internal communication for employee retention

Overview

With certain measures, employers are increasingly focusing on employee exchanges, and the use of digital tools also helps to make information and interactions faster, easier and more accessible.

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This enables faster and more productive work in the workplace, making interdisciplinary teams and collaboration with colleagues from other departments easier, as a common basis of communication and details about each other's workspace can be assumed.

5 steps: Why is transparent communication in the Company so important for the employees?

Overview

Why is internal communication really important to me as an employee? In principle, a timely and open communication within the company should be a matter of course to inform all employees about the latest developments, projects and achievements.

But not only the general dissemination of information is relevant for goal-oriented work, also the dissemination of general information on a deeper level helps in the exchange between colleagues and above all forms a good basis for small talk with other employees. There are basically 5 features that speak for successful internal communication:

  • Access to current and target group specific information
  • Idea management and employee satisfaction surveys
  • Promoting interaction thanks to Social Intranet
  • Use of various media and channels for communication
  • Communication in different dimensions

Involving employees in communication processes: Appreciation for employees

Overview

Informing the workforce about ongoing processes and even including them in the process is a sign of appreciation and trust in employees. By understanding the goals for which employees make their daily contribution, a sense of unity is created and motivation is increased. This succeeds especially when concrete results can be expected and the individual performance is meaningfully understood as a building block for the business task.

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A successful, open communication at eye level is also noticeable in the working environment, because there is clarity about the objectives of a project as well as developments of the company prevail and misunderstandings not even come about. Encouraging interaction and exchange among peers indicates the value of the expression of opinion and confirms that employees are involved in decision-making.

Communication processes in companies: how it works!

Overview

With the latest updates from the latest company developments, the employees are informed about the ongoing processes and projects, which boosts confidence in the company and its goals. At the same time, the general interest in the work is increased if a concrete result is to be expected that can be worked on.

This ensures that employees are the first to learn about important innovations, thereby avoiding rumors or inconsistent information dissemination. In return, credibility is guaranteed. With a comprehensive communication strategy within the company, the employees are shown the meaning of their individual work as a contribution to the business. This appreciation creates a sense of unity and motivation.

5 features that speak for successful internal communication, in detail

Overview

Let's take a close look at these 5 features for successful internal communication: What exactly do you look like?

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1. Access to current and target group specific information

Overview

Sophisticated internal communication can quickly be identified by the right balance of extensive information, which is already ready to go and as complete as possible at the time of publication, and by filtering the news by the target group. If a company does not take this form of timely disclosure of information into account, it often manifests itself in ambiguity and disregard of the communication due to overburdening too much information.

However, if employees receive only selected notifications that are relevant to their work, they are more likely to be actively and attentively aware of them. Possible categorizations of the recipient groups can be different, for example, in locations or departments that provide information about organizational news, achievements or changes in the framework structures.

2. Idea management and employee satisfaction surveys

Overview

If information is passed on to colleagues at an early stage, not only is the involvement of employees guaranteed, but it also encourages the consideration of their opinions and involvement in decision-making processes. This gives each party the opportunity to express their thoughts about a trial. At the same time, a large number of decision-making factors are covered, allowing an ideal result of the intersection to be achieved.

This integration of employees through transparent communication is indispensable, especially in change processes, and is already established and identifiable as a change communication in some companies: the employee is not simply put in front of decided facts, but valued as an individual who is an integral part of the company. As a result, innovations in the structures are not simply defined and then communicated, the workforce contributes significantly to shaping these changes. For example, your own ideas for improvement can then be shared through survey tools or commenting on the intranet, allowing for quick and straightforward idea management, even on a larger scale, accessible to all.

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3. Promoting interaction thanks to Social Intranet

Overview

Social intranets provide employees with up-to-date information and interaction options, such as feedback comments, surveys or polls. Thus, the employees have the opportunity to contribute to everyday life at work and organizational matters. Overall, this increases the motivation to participate in business life away from their own tasks.

However, communication between colleagues is also boosted by a social intranet: by suggesting their own newsletters for newsletters or sharing photos from the team event, there is plenty of material for small talk and employee satisfaction and workplace atmosphere benefit.

4. Use of various media and channels for communication

Overview

Although social intranets are an important component of internal communication, mature communication is particularly evident in the variety of media channels used. Employee surveys and feedback, in addition to meetings, are a regular sign that all employees are involved in ongoing processes and projects.

Inforollouts present the current processes, whereupon the employee can find out more with more details on the intranet, if required. However, regular departmental meetings for communication in a smaller group also form an important pillar, since the specific tasks and goals can be discussed with the direct colleagues. Supplementing team food loosens the work atmosphere on a more personal level, which completes employee satisfaction.

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5. Communication in different dimensions

Overview

For personal communication, conversations about one's own perspective are fundamental, affecting not only complex processes that affect work, but also development opportunities and career stages.

With regular feedback, precise conditions for promotion opportunities and target agreements, clarity is created about the company's own position and a guideline for own development is provided. This not only creates a precise idea of ​​career planning, but above all a realistic assessment of perspectives and goals, and avoids frustration due to misunderstandings.

Conclusion: Long-term employee satisfaction thanks to stable and extensive internal communication

Overview

A fast and open communication in the company speaks for a stable work environment in which the employees are integrated into the most important processes and informed about projects, developments and changes. By doing so, the employer brings trust to his employees and strengthens the sense of community within the workforce, which is reflected in the way they work, through a more pleasant atmosphere. Also, one's own motivation increases, since a concrete result can be expected and the contribution to a larger goal is clear. Employees will be given due appreciation if they are the first to learn of important innovations, avoiding rumors among colleagues or inconsistent information dissemination. This appreciation creates a sense of unity and motivation.

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