Employee motivation as a successful HR strategy: Use career as a driver

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The pursuit of people for success and career can make employers use their business success. Career

Here writes for you:


Ronny Skrzeba Ronny SkrzebaRonny Skrzeba is the Managing Director of the Employer Assessment Platform Jobvoting.


Maximum performance through recognition

The satisfaction of the employee with his workplace and, at the same time, indirectly the long-term success of the company, depends on several obvious factors, including the salary and the management of the employees.

To what extent the natural pursuit of success and career can also influence employee satisfaction is an interesting question. After all, as an employer with this knowledge, relatively profoundly cost-effective measures could possibly have an even more profound effect on the employee's ability to pay Company achieve. If it turns out that there is a close connection here, the prospect of a promising title or the commendable recognition of successfully implemented projects could already lead to workers achieving maximum performance at work.

Employer ratings as a data source

Various sources and methodologies can be used to analyze a possible context. In the following, we will look back on the data base of the longest-running portal on employer evaluation jobvoting.de, which has been the longest on the German-speaking Internet since 2006. For ten years now, employee evaluations have been published by their employers, so that a very comprehensive data material can be used for an investigation.

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First of all, it is important to clarify whether a significant proportion of the workforce is oriented towards success and career orientation before the next step is taken to determine the strength of the relationship between employee satisfaction and this aspiration.

Company strategy with mix of measures

To this end, the results of the survey conducted among the visitors, recently published on jobvoting, can be used according to their very personal degree of success orientation. According to this, there is an overwhelming majority among Germany's employees who understand their own career as a driving force. Say and write 67 percent of the interviewees say that success and career are important to them very important

Only 33 percent among the survey participants can be influenced less or not at all by such factors. It can therefore be said that at least from this point of view a career-promoting personnel policy should be ensured.

Employee motivation and HR strategy

If it can also be determined that the satisfaction of the employees can be significantly increased, it would be almost indispensable. And indeed, a correlation analysis of the employer ratings given on jobvoting can be used to determine a correlation effect of 0,785.

A correlation effect of approximately plus one basically implies a close connection, whereas in zero there is no connection. However, a value of minus one indicates a reverse relationship. Compared to the calculated correlation effects of 0,724 in salary and 0,847 in the management of employees, career chances are at a quite comparable level. A bundle of measures from all of these factors represents a highly promising corporate strategy, which in the long term can be expected to produce the best results.

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