Targeting embarrassments and risks: 12 tests of courage for your career {review}

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Have you ever spontaneously given a speech in the pedestrian zone or asked people for money? Then this book could change your life. Because it brings you completely new perspectives Close. 

By the way: You can find many more hand-picked reading recommendations in our section Editorial book tips.

Here writes for you:


Wolfgang Hanfstein 38Wolfgang Hanfstein is co-founder and chief editor of, the leading bookstore for executives, entrepreneurs and self-employed persons.


Targeted taking risks for the career

Anyone who does something new is always taking a risk. Therefore, the unusual sounding tips from business expert Alexander Verweyen, with which you are encouraged to give a speech in the pedestrian zone (if possible with a megaphone!), Are meant seriously:

With his book, Verweyen gives his readers completely new ideas for better selling, presenting, motivating, communicating, negotiating and eight other key business topics. He focuses twelve topics on a single topic. On courage.

And he shows in his book “Courage pays off. 12 courage tests for business ”, how to become more successful and better. By becoming braver and doing a few things differently from the others.

Throw the Knigge overboard!

Verweyen brushes the essential business issues against the grain. Shows that all marketing theory remains gray if it just fakes what others fool. That only makes one realize who does things differently. And to make things different, Verweyen throws Knigge and Co in a high arc overboard.

Who wants to attract attention (and that means in business personally or with the Company He must also have the courage to embarrass. Because scaredyhounds have never noticed. On the other hand, those who lean a little too far out the window will remember.

Courage to embarrassment

The author points out that everything is different in this book, by stimulating real courage tests in this book. Class idea and a great tool to learn how easy you can leave the runways. Example compliant?

"Get in touch with a celebrity and ask them for a greeting ... for a child, a business partner, a jubilee." And to make the whole thing fun, Alexander Verweyen offers three levels of difficulty:

  1. They are satisfied with the local prospicacy.
  2. They address national heavyweights.
  3. They're going to hit Angelina Jolie or Bill Clinton right away.

Conclusion: Playfully discover new territory

A book, which leads playfully to discover new territory. Moreover, much good input for the speech that remains hanging, for sales talks, which discard what and motivational kicks that work.

Those who follow these rules and “pass” the tests of courage will suddenly discover completely new levers for professional and personal success.

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