The bull ride of Elon Musk: the newcomer to the industry as an automotive innovator

Work better, information as desired! We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR –® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships, for example, and belongs one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .
Text comes from: Elon Musk: Wie Elon Musk die Welt verändert – Die Biografie (2015) from Ashlee Vance, published by Münchener Verlagsgruppe (MVG), Reprints by friendly permission of the publisher.
Copyright:  Artwork created as part of a free collaboration with Shutterstock.

If anyone from Detroit had heard of Tesla Motors at the time, the reaction would have been a hysterical laugh. The old maxim applies here: Everyone says it doesn't work. Then someone came and did it.


Here writes for you:


Ashlee Vance vanceAshlee Vance is a journalist for New York Times and CNN.


From the author:




Falling novice on success course

The entire automotive expertise of the company was that the few employees were real car enthusiasts and that one of them had realized a few science projects with a technology that was considered ridiculous in the auto industry.

In addition, the founding team had no intention of contacting Detroit to learn more about becoming an automaker. Instead, Tesla wanted to do what every other Silicon Valley startup had done before: hire a bunch of young, hungry engineers and take care of issues as they occur.

The young wild

While there was not a single example in the Bay Area that this approach would work in something like a car, and the development of a complex physical product has little to do with programming a software application. What Tesla actually had before everyone else, was the realization that lithium-ion batteries had become really good and always better. Together with some effort and intelligence, that should be enough, the team hoped.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

Soon, Tesla had to expand to accommodate his engineer's army and set up a workshop for the car, which had been named Roadster.

With the office of IKEA

There was a two-story industrial building in San Carlos, 1050 Commercial Street. It was not big with 900 square meters, but it was enough for a research and development workshop to build prototypes. On the right side of the building there were a number of large manufacturing islands and two large roller doors that allowed cars to enter and exit.

Wright divided the open floor plan into segments - engine, batteries, power electronics, and finishing. The left side of the building served as office space. The previous tenant, a sanitary worker, had given her an idiosyncratic touch: in the largest conference room there was a bar and a sink with a swan's billet as a faucet, the controls for hot and cold water were wings.

On a Sunday evening Berdichevsky brushed the office all over white, the week later the staff made an excursion to Ikea to buy desks, and went to the Internet to order from Dell Computer.

From the idea to the prototype

On tools Tesla had only a Craftsman case with hammers, nails and other basic carpenter equipment. Every now and then, Musk from Los Angeles stopped by. The local conditions did not worry him much, because SpaceX had looked quite similar in the beginning.

Tip: Text as PDF (please read the instructions!) Download or for a little more Book on the topic with discount or eCourse book. Actions or news via Newsletter!

The original plan to build a prototype sounded simple: Tesla wanted to take the powertrain of the AC Propulsion tzero and fit into the Lotus Elise. Besides, that had Company bought a wiring diagram for an electric motor, the gear should come from a supplier from the US or Europe, all other necessary parts from Asia.

The batteries as a challenge

Mainly, Tesla engineers had to look after the development of battery pack systems, cable the car and cut and weld metal to bring everything together. Engineers love to screw around metal things and for the Tesla team, the roadster was hardly more than a reconstruction project, which could be realized with two or three mechanics and a few people for the production.

The engineers bought a blue lift and installed it in the building. They also procured a few machines and hand tools, as well as flirters for night work, and began to turn their workshop into a breeding ground for research and development. Electrical engineers studied Lotus's basic software to find out how they connected pedals, mechanical devices, and dashboard displays. The really difficult work, however, took place in the construction of the battery pack.

More knowledge - PDF download, eCourse on demand or personal advice

Offline download: Download this text as PDF -  Read usage rights, Because we do not automatically submit the title of this text for privacy reasons: When buying in "interests" the title register if support is needed. After buying text exclusively Download at this URL (please save). Or for a little more directly an entire book or eCourse with this text buy, read on.

3,99 Book now

Read customer feedback and buy a book on this topic at a discount: Do you like this text and want to read more information about it? Buy the right book including this text, buy it here in two languages, as a member even with a 20 percent discount. Would you like to take a look at the book first? You can do this by previewing the book look at and then purchase on the book page.

German edition: ISBN 9783965964648

7,47  Buy directly

English version: ISBN 9783965964655 (Translation notice)

7,47  Buy directly

Your eCourse on Demand: Choose your personal eCourse on this or another desired topic, As a PDF download. Up to 30 lessons with each 4 learning task + final lesson. Please enter the title under "interests". Alternatively, we are happy to put together your course for you or offer you a personal regular eMailCourse including supervision and certificate - all further information!

19,99 Book now

Consultant packages: You want to increase your reach or address applicants as an employer? For these and other topics we offer special Consultant packages (overview) - For example, a personal phone call (price is per hour).

179,99 Book now

You want to comment here? Please the Debate Rules comply, contributions must be unlocked. Your eMailAddress remains secret. More information on the use of your data and how you can counter this can be found in our Privacy Policy.

  1. To follow debate on this post
  2. All debates follow

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.