Go to Article

Better work, information as desired: We give you the information you really need and are committed to a better and more ecological working environment. When Book Publisher Best of HR – Berufebilder.de® with Unique Book Concept and eCourses we offer over 20 years of experience in Corporate Publishing - with Clients like Samsung, Otto, Governmental Institutions. Publisher Simone Janson also heads the Institute Berufebilder Yourweb, which awards scholarships and belongs to one of the top 10 female German bloggers, referenced in ARD, FAZ, ZEIT, WELT, Wikipedia .

Disclosure & Image Rights:

Here writes for you:

Simone Janson is publisherConsultant and one of the 10 most important German bloggers Blogger Relevance Index. She is also head of the Institute's job pictures Yourweb, with which she donates money for sustainable projects. According to ZEIT owns her trademarked blog Best of HR – Berufebilder.de® to the most important blogs for careers, professions and the world of work. More about her im Career.

{Study} Attract applicants effectively: This is how companies should place job advertisements

In the jungle of job markets, some recruiter can quickly become dizzy, but at least he is spoiled for choice: Where and how does he switch his job ads to win the most capable and suitable applicants for his company?

The agony of choice

There are about 1.8oo online job boards - those for all sorts of industries, regions and career levels and those that each serve only one of these segments specifically.

There are also print media, ie printed newspapers and magazines with job advertisements. And there are media like the radio that you do not think at first glance, but it can also be very effective.

Is the non-binding network idea better?

At Best of HR – Berufebilder.de® we have just recently had a nice discussion about it, how to approach applicants in the interview.

HR consultant Henrik Zaborewski recommended in a detailed commentary that preference should be given to non-binding network thinking:

Tip: Text as PDF (please read the instructions!) or to this text complete eCourse or series Download. Actions or news via Newsletter!

If we understand application not as a process, but as getting to know each other, we come a step further. And getting to know me can mean, as an applicant, I've talked to potential new colleagues (or thought the other way round, of course). In a non-binding exchange without a specific application, openness is much easier.

Are job advertisements out?

Marcus K. Reif, Head of Recruiting and Employer Branding at Ernst und Young, said something similar on June 5 at the Social Media Personal Marketing Conference (SMPC) in Hamm, organized by humancaps media, Westpress and WundV Job-Network.

According to Rif's opinion, job advertisements are just as out-going as recruiters, who are only looking after their CV and testimony. The future, according to Reif in his SMPC lecture, looks different: namely exactly the fact that employers and employees are in constant exchange. classic Social Recruiting just.

Study shows which job advertisements are particularly effective

So will we leave it all to the job advertisements in the future? For all those who cannot or do not want to get used to this solution, the media performance test of the personnel marketing agency Westpress, also presented at the SMPC, offers a remedy.

Westpress switched a total of 270 job ads, including 46 in print media, and received 4.003 applications. The result was as follows:

What counts is quality rather than quantity

Most applications, namely 1.069, came via stepstone.de. But the test also shows that companies are less interested in the sheer number of applications than in the quality of a job Casting is crucial.

Example of job advertisement Head of Marketing and Sales: Here, an average of 12,86 applications had to be spotted at stepstone.de in order to find an exact application, with FAZ / FAS / fazjob.net only 2,04. Especially for higher qualified positions, print and trade media have achieved better results for the companies.

Books on the topic

2 responses to "{study} effectively attracting applicants: this is how companies should place job advertisements"

  1. Barbara Ackermann says:

    RT @SimoneJanson: Study shows where companies should place job advertisements: Effectively attract applicants -

  2. Competencepartner says:

    Study shows where companies should place job advertisements: Effectively attract applicants: In ... #Profession #Education

Post a Comment

Your email address will not be published. Required fields are marked with * .

Ja, I would like to be informed about the latest promotions and offers via Newsletter be informed.

I hereby accept the Debate Rules and the Privacy policy with the possibility to contradict the use of my data at any time.

EnglishDeutsch
error: warning The content is protected!