Impact instead of meritocracy: sense instead of quality


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The performance society is dead! Long live the impact society! Quality is good, but emotions really are "Sense-full"! Because: Quality cannot speak, but feelings make sense in our lives.

Impact instead of meritocracy: meaning instead of quality Impact instead of meritocracy: meaning instead of quality


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Stefan Dudas is a business expert for meaning.

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Way with the control mania

Even if it is generally assumed that quality speaks for itself: Instead of convincing through quality, we need more emotions and Sense! In order to have a chance in the future, thinking in companies must change.

Before a product comes onto the market, it is tested, checked, regulated and optimized several times. Only then will the novelty be offered. Unfortunately, many services and products are sold far below their value. We are so fixated on quality that we often forget how to get the “thing” to customers.

Unhealthy understatement

Not only with products and services we pay too little attention to effect. The really tragic thing is that we neglect this with us too. Why is that? Even as a small child, we learn not to talk too much about ourselves; Do not put yourself too much in the foreground.

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That could seem arrogant or conceited. What do the neighbors, friends and Co. say? Unconsciously, this thought pattern accompanies many for a lifetime. That's why it's time to learn: how do we better portray ourselves? How do we increase our impact?

Business self-esteem

Significantly, self-esteem begins in oneself. And then everyone immediately senses whether it is an attached desire-self or the real and authentic self. But how do you achieve self-confidence and more self-esteem?

By becoming really and really safe. You have to know what you really want and who you are in life. For many, this may not sound like a “business topic” - and yet it is one. Customers and employees intuitively notice whether an entrepreneur or a manager is “safe”.

Leadership quality self-esteem

Only managers who carry and radiate the security of self-esteem can confidently face the daily challenges of their work.

Unfortunately, in very few leadership education, impact, self-esteem and self-confidence are at all issues.

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Unreflective executives become a threat to the company

A great danger is unreflected executives. They can initiate the creeping death of a company. There are two reasons for this: First, today's - and even more future - employees are no longer willing to follow someone who does not know why they want to reach their goal.

And secondly, for the generations Y and Z, the question of meaning is much more in the center. The new employees no longer blindly accept any promotion with more money and paid car. On the contrary, they weigh very precisely which additional service is expected in return. They question the meaning of their actions.

Learning to handle transparency

The show factor in the companies is still very high. Always in the hope that the customer buys the self-presentation. But the times when this still worked are finally over. Much of what is written in mission statements and image brochures is not worth the paper it was printed on.

Everything becomes brutally transparent. A look at relevant evaluation platforms is enough and the reality comes to light. Because employees, applicants and trainees evaluate the companies according to a great many criteria. Entrepreneurs as well as employees must learn to deal with this new transparency.

More emotions please!

Good advertising differs from bad advertising because it triggers emotions. We also have to trigger emotions if we want to "sell well", be it during a job interview or at a network event.

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The same goes for companies. But do they really convince their customers with quality and emotions? No, mostly only with ZDF - numbers, data, facts. But they do not touch and are easily forgotten.

Sense becomes a mandatory topic

But the customer wants to know “why” this product or service is better than others. He wants to recognize the “sense”.

Meaning therefore becomes a mandatory topic in companies. Not just to make it fun for everyone to work, but also for customers to be positive about the business.


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  1. Uwe

    Great approach, the thought away from the performance society towards more meaningfulness in the company I like.

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