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Best of HR – Berufebilder.de®Katharina Heder is a digital media manager and consultant. After studying German, Heder trained as a new media manager with a focus on sports and completed a degree in business administration with a specialization in online communication. She advises companies on strategic communication in social networks as an expression of part to understand one's own business model. At the same time, she uses social media strategies to develop new business models. Katharina is interested in the subject of training and further education for social media managers when she is not following various sports. You can also find more articles from her on the SocialMedia blog. Her portfolio can also be found on Torial. More information at frauheder.de/

Training as a Social Media Manager: 3 Questions that everyone should ask themselves

Many questions and ideas about social media are circulating on the social web. However, the focus is usually on the question of the right training. We have been up recently Best of HR – Berufebilder.de® yes violently discussed. Rarely, not at all, have I read discussions so far, which also take everyday life into account. So there are three practical questions that anyone should ask in order not to lose the fun of the job. social media manager

1. Do I want leisure or work?

Working on the social web means not having a fixed working time. In terms of salaried employment, this may still be different in parts, but it should be kept in mind that the clients and activities on the portals are mainly in the leisure time. So these are asynchronous to the real world.

So who does not imagine Being able to give up some of his free time requires thinking about whether social media is the right work environment. However, this renunciation is not so important for many social media managers, because they are mainly concerned with the topics that occupy them privately.

2. Where do I want to work?

If one can live with the temporal and personal limitations, one should do as much as possible to create as comfortable working conditions as possible. Many social media people work on a freelance basis in order to be able to allocate their own working hours as freely as possible.

The right choice of potential customers should be taken at an early stage. If you are interested in an activity with sports clubs, you must be aware that the days are rarely around 10 in the morning and that more than just the social media support are part of the tasks.

3. What are the costs and investments?

Just as fast as the Internet as such, technology is also evolving. Therefore, it is important to plan for the long term and with foresight. This includes, among other things, the acquisition of a powerful laptop with a long running time. After a long struggle, I opted for a MacBookPro. A mobile device should also be available.

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Due to the current situation on the app market, it is also worthwhile to consider whether the current smartphone is suitable for the increased requirements. In addition to my Blackberry (too short battery time) I have now attached to an Iphone.

Conclusion: Costs and benefits are a great job

I love my job but some things I would do differently today. It is not done with a qualified education, but social media is a diffuse construct of expectations and needs.

I've never had a job that was so much fun for me and was so varied, creative and versatile - but that also requires a lot of concessions (which I rarely notice in my everyday life because of my friends). You have to love, understand and want social media: otherwise, it will be tough to establish yourself there successfully.

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8 responses to "Training to become a social media manager: 3 questions that everyone should ask"

  1. Inga of Thomsen says:

    Hello Mrs. Heder,

    The exciting question is: is there still the classic separation of “work” and “free time”? Of course there are times when I work on specific customer projects and that is certainly “work”. But I often read blogs, articles, and posts on the Internet that I can use for my work and that are just as interesting to me privately. Read specialist books because they appeal to me.

    There is also a very good book on the subject of work / leisure: “Work is not a Job” by Catharina Bruns. I can highly recommend it!

    Kind regards
    Inga of Thomsen

    • Simone Janson says:

      thanks for the reference, a review to the book is also available here:
      The interlinking of work and private life is also such a long-running topic: It was hotly debated a few years ago when I started with social media and is apparently still very much topical.
      This shows how big this social change really is that we are in ... and that it is about much more than a few tools.

      • Katharina Heder says:

        Dear Simone,

        I agree with you from A to Z and we both emphasize it in various posts - all the more annoyed I am that it is still “uncharted territory” for many.


    • Katharina Heder says:

      Dear Mrs. v. Thomsen,

      I look forward to reading from you. Of course, that's a legitimate question - only social media is a special case insofar as it mainly happens in leisure time. More on this in my post:

      I believe that you should make it clear that you have to settle in this profession and then also with the client. For example, I work a lot in sports and it's just the case that competitions take place on weekends or evenings - I simply can't say that it's my free time.

      In other words, I would not like to exchange, because this work fulfills me, so that I like to pass over the perceived border of separation. Setting up as Lars Hahn writes is an important argument.


  2. Lars Hahn says:

    The core question is actually also for (prospective) social media managers: How should my work look, how should it feel? However, positioning is perhaps even more important here than for the engineer or teacher, because many social media managers still often have to create a large part of their jobs themselves.
    You should already know what is important to you: time, coal, meaning? Or even all three?

    • Katharina Heder says:

      Dear Mr. Hahn,

      first thank you for the clarification of my tenor. I agree with you. But what is much more annoying for me and I have to attack myself a little because it did not go well, is another circumstance: Exactly this position is not yet shared by many social media managers.

      When I posted this post on XING, this post was even understood as a warning - it is more of a call for thought. In this respect, I do think that SoMeMa should do more than a market selection during their training. When I look at various really terrible looking appearances or even the various impressions of the advent calendar, I sometimes wish for warning lawyers so that it is finally clear how important expertise is.

      In this sense: I am looking forward to your next contribution to drinking coffee ;-)

  3. Silke Loers says:

    The conclusion I share immediately. For the job of the social media manager, one must be born, love networks off- and online, continue to develop and work for other unusual times. As a result, there is no one with a training as a social media manager, it can only be and should be the foundation. The right approach comes when doing.
    Unfortunately, many people start quite euphorically and leave the wings hanging at the smallest bankruptcy. Yes, you have to deal with this too. Because not every one of a highly praised content always finds the right reader who fries. Or even if the followers come in a row.
    So there really is more to it ...

    • Katharina Heder says:

      Dear Mrs. Loers,

      Thanks for your comment. I see it similarly - but I add another observation, which was confirmed yesterday by a raffle by the online marketing portal: There are more and more people who are pushing into this professional field in a kind of flood. It is not for nothing that there are a number of institutes that only specialize in the training of social media managers. You have to and you can argue about whether that is right or wrong.

      When I read comments that you want to win a specialization course from the SMA because you want to take up further training in the coming year and you actually don't have the money, then I get the cold coffee. Not because I don't allow people to do it - but because SoMeMa means a lot of further training, technical acquisitions and a lot of time.

      If I draw the mentioned parallel for myself, then I have to say: Yes, doing that has changed a lot - not least because I had to explain, justify and argue my understanding and my views on social media management all at once. Then sometimes you only see how deeply you are in a topic.

      In this respect: Important aspect and I will write it on my 2do list for the weekend.

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