The four most important tasks of corporate management should be based on ethical principles.
Task 1: Target definition
The first task of corporate governance based on ethical principles is the definition of long, medium and short term goals. By that I do not just mean profit and profit targets:
The first question is the question of meaning, from which the vision, the strategy, the entrepreneurial principles, the concrete entrepreneurial objectives and the area and department objectives can be derived.
Task 2: Economic Leadership
The second task of the company management is to realize the defined goals with the least material effort, to spare resources and to constantly optimize the processes by creative work.
This means understanding and exploiting mistakes as learning opportunities. The guideline of action is always the goal, and thus the success, from which profits later arise. These gains are the result of ethical action, but not the goal itself.
Task 3: Selection, leadership and motivation of the employees
An oriental proverb says: “Those who work alone add up. Those who work together multiply. ” Proper leadership is crucial in realizing ambitious goals. To do this, you need to choose your employees carefully. The best woman or man imaginable should be found for every position and every job. Frederick the Great once said: "If we can have the best man imaginable anywhere, we will be the most powerful state in Europe."
Leadership is the area of corporate governance that will become even more important in the future. John D. Rockefeller said, "I pay more for the gift of treating people properly than for any other ability under the sun." Treating employees as they are is contributing to their deterioration. Anyone who treats people as they could be promotes their improvement, so Johann Wolfgang von Goethe accordingly. This does not mean that a weak personality becomes a suitable employee, but it is still useful for motivating people and is ethical if we treat them as they could be. You should therefore measure the performance of an employee not only by whether his area of responsibility is working smoothly, but also by whether he is developing personally.
Task 4: Controlling in the operational and strategic area
Control is a necessary prerequisite to guarantee discipline and the fulfillment of goals and plans. It is not about monitoring, but about identifying deviations from the ideal state and analyzing the causes and combating them. In the sense of permanent optimization, deviations are transformed into potential successes in a fair way.
Whenever problems, obstacles or mistakes entail sanctions, everyone will be in the Company Do everything possible to hide it. This will undermine the systematic optimization of a company's performance. And that would certainly be unethical - and economically nonsensical. Therefore you should avoid sanctions and give help for self-help and offer support.
Conclusion: Moral attitude and ethical rules as a cornerstone
From my point of view, two things are crucial when someone's goal is to act ethically in his area of responsibility:
First, personal attitudes, and therefore the individual ethical-moral attitude of the honest and truthful man. Secondly, an ethical set of rules with binding ethical and implementable behavioral standards, which is closely related to 1.
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