From the author:
The economic framework conditions must be right
If a company wants to act successfully on the market and among its customers, the economic conditions must be right. Success always has an economic-financial component.
I even say that entrepreneurs and executives who do not strive for success act inhumane and anti-social. Because if the economic success does not occur, this company will not be around for long and jobs will be lost.
What is the success based on?
Concretely: When an entrepreneur is successful, many people are successful with it. An entrepreneur with ten employees multiplies his success with the factor 10. Each employee cares for one or two other people on average. That increases the success again. You can even figure out the effects of success or failure on 100, 1.000, or even 10.000 employees.
Negative examples offer entrepreneurs who demise a company, even with a high compensation well, but ensure that many employees must be dismissed. Employees with family. Therefore: Economic success is human and social - but with a restriction: It must not neglect the question of what this success is based on.
Man as the measure of all things
For example, it must not be based on being reached on the backs of other people, exploiting other people, or being harmed by them.
It is an evil derailment of our time when companies succeed on the stock exchange by and because they lay off employees, as this is considered proof of competence and far-sighted company policy. Even if these separations are “socially acceptable”, it is not ethical.
Philosophical ethics leads to employee-oriented management style
The principle of philosophical ethics means that the entrepreneur does his utmost to develop his personal and individual talents, abilities and competences. Because only then is he able to build competencies to help other people to become the center of their world.
That is why the honest and honest entrepreneur meets his employees with a high degree of tolerance, respect and respect - and he supports them in fully developing their potential. On the one hand, he acts out of self-interest - after all, he wants the employees to make a substantial contribution to the company's goal. On the other hand, he provides this support to help other people to improve their competencies as an honest and true entrepreneur.
Ethical leadership increases the likelihood of success
A decisive factor is that if entrepreneurs see each individual employee as a success factor rather than as a success factor, it is possible to call up their creative potential and make use of the most important capital that is at our disposal: creativity and innovation our employees.
After all, it is always of crucial importance that the entrepreneurial activities - and indeed the leadership of the employees - pay off in concrete terms, in terms of sales, profits, strategic competitive advantages and market shares. The principle here is: only the human leadership of the employees - then follows the profit (almost) by itself, at least increases the probability of success.
And I believe that the ethical orientation of corporate governance is similar: the ethical orientation of a company's management increases the likelihood of success. Because ethics is the strongest success factor.
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German edition: ISBN 9783965960985
English version: ISBN 9783965960992 (Translation notice)
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