A question of time savings
The growth figures of the online trade prove the success of the dealers. The following factors, according to eCommerce experts, play an essential role in the profitability of an online shop:
- Usability, attractive prices, low to no shipping costs as well as free returns
- Up-to-date product range, simple, secure payment methods, clear, comprehensible product description and fast delivery
- Allocations, Service, SEO
- Clear concepts and concentration on specific target groups
- Flexibility, marketing
Accordingly, digitization has not only reached almost all sectors of society, but is also having a massive impact on us and our consumer behavior. Impact of digitization
Impact on stationary trading
But what impact does online trade have on fixed-line transactions, for example? Well, certainly not the best. While consumption on the Internet is steadily growing, it is gradually expanding into shopping centers located in small and medium-sized German cities.
The return is already 20 percent and does not stop for a long time - on the contrary. Less sales in in-patient shops mean massive job cuts as well as numerous insolvencies due to excessive fixed costs. The following graph shows how digitalization affects industry and society:
Impact of digitization
The environment also suffers enormously, for example under the mass sending. Each order and each return means increasing traffic and thus increased pollutant emissions. Packaging material is produced in harsh quantities and is unfortunately not always recycled.
The high environmental impact of mass production and mass trade is alarming. The Statista.de forecasts a continuous increase in sales up to the year 2020 in the German mail order and Internet retail.
Appeal to morality
eCommerce is a part of today's development and, just like medical and digital achievements, plays a big role in the world of online gaming development our society. But it is our handling of these achievements that determines their positive or negative impact. Of course, the step to the mobile phone had been innovative and spectacular. But it is society and how it deals with these same products that make them what they are today and what their meaning is.
Many people walk down the pedestrian zone with their heads down, watching for the new record in Candy Crush rather than traffic. Doubtful and questionable behavior - no doubt. However, carrying a mobile phone at the scene of the accident and requesting fast help has saved many lives and gives older people who spend a lot of time alone in their apartments a higher sense of security in their everyday lives.
How do we deal with negative developments?
Also the online trade adapts itself to the needs of the consumer, not vice versa. Supply and demand still form the basis for a functioning economy. We are responsible for how we use such opportunities and what we make of them.
The question that arises here, in order to counteract any problems and negative effects, is simply: "What control options do we have as consumers?" So we have a collective responsibility when we use such economic tools as online shopping. Here we should act with sound consciousness and be clear about what power we as consumers actually have, to make something through our actions or through the nature of our actions.
Sustainability eCommerce actively support
Is, for example, a product we have chosen to produce under conditions that we can represent? Is it really necessary to order in as many individual delivery steps as possible, so that our goods arrive at our premises in a timely manner? Does it no longer make sense to opt for a uniform delivery in order to save the environment and save energy? At Zalando, according to a group speaker, sustainability and environmental protection are very important to the concert.
Whether this statement, logistics partners receive appropriate remuneration for their services, and to what extent an online retailer itself creates the awareness to operate responsibly, remains questionable. Thus, with our consumption behavior, taking into account moral aspects, we contribute a considerable part to the improvement of digitization and its effects and should also actively use this possibility pro actively.
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