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Adsense - the placement is important
As a journalist who earned money with his texts, it was clear to me from the start that I wanted to make money with the blog or in the long term - because that justifies for me the high expenditure of time, which I invest in the texts and the design ,
Like many small bloggers, I experimented with Google Adsense early. At first I had the advertising, as most, in different formats in the sidebar. The results, however, moved in the cent area.
I quickly realized that adapting Adsense blocks in color and style to the design did not lead to the desired results: the nonsense of the Adsense blocks in the text, the less they were clicked. I had therefore long time blue-lit advertisements in a white-gray-red-black design - successful, but optically just not nice.
Plugin solutions are unsightly
Later, I used plugins to display the texts at changing positions in the text. The result was much better, but I did not like this solution, because I could never determine exactly how the advertising blocks broke the text. Often enough this led to unsightly results in the text, especially in the interplay with photos.
A better solution had to come!
Meanwhile, two Adsense blocks in the format 250 × 250 between text and headline involved, which led to significantly better Adsense revenue. Unfortunately I have lost some readers in this way, because the underlying text was often enough not noticed.
The more conspicuous, the better!
With the Adsense format 468 x 60, however, I did not reach the same results by far - apparently this format was too unobtrusive again and offered only too few clicks with only two ads.
So I fell with some effort on the current solution: Two Adsense blocks in the format 300 x 250. Technically possible was that in which I had made the page still a few pixels wider.
Adsense installation with the More-Tag
And by using the More-Tag: Over the respective Adsense block, a teaser with an introductory text is displayed before the More-Tag, then followed, optically placed, the Adsense blocks - and finally the actual text.
The results have improved even more: Obviously, the readers reward the better readability and clear demarcation of the advertising blocks, while the Adsense blocks are not completely unnoticed. And also the fact that now 6 250 x 250 only 4 ads can be seen, leads to higher revenue.
More visitors, more revenue
Of course, simply a higher number of visitors leads to more clicks on the Adsense blocks.
And this can be influenced by a higher blog frequency, because the more I blogge, the more visitors come to the blog - not only on the new blog, but also on the Adsense-strong older posts.
A comparatively successful method, which is easy to implement and also brings some money, are text links. Unfortunately, unmarked text links pose some legal difficulties and Google can also cause problems. More about this later in this series.
Due to the automatic installation, I decided first for Linklift. Linklift offers a plugin, which automatically inserts Textlink into the sidebar. However, you must log in to Linklift every time to release the links - unless you do not care which links appear on your own page.
In addition, Linklift also offers the possibility to insert postlinks automatically into the text. This is how the customer posts a single keyword in a text. When you accept the booking, the keyword is automatically hyperlinked into the text and linked to the corresponding page.
For the text links in the sidebar you get a little more, for the individual text links 8-10 Euro. In any case, Linklift uses 30 percent of revenue for its automated installation. Since the whole thing is not quite as stress-free as Linklift suggests at first glance, a proud sum.
How much can you earn?
This works so well, you can bring it with a small to medium blog to a few hundred euros a month.
However, these revenues are finite: First of all, Linklift is very restrictive in limiting the number of text links, on the other hand, Google and the laws are opposed. More about these problems in the next post.
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