Make money with blogging: Flattr, advertising and the rest!



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We are moved by the idea to make the world of work more human - without constant pressure for efficiency, stress and fear. As Publisher Best of HR - Berufebilder.de® with podcast, eLearning-on-demand offers and news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 female blogger and consultant Simone Janson, referenced in ARD, ZEIT, Wikipedia .
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"Can I earn money with blogging?" I am often asked. You can, and I want to show with this series of articles such as - with different types of advertising. Or with Flattr. An overview of my experiences.

Make money with blogging: Flattr, advertising and all the rest! Make money with blogging: Flattr, advertising and all the rest!

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Micropayment

Overview

One or the other has already seen it: On my blog, there is now also the green-white-orange Flattr-Button, with the reader by Micropayment small sums of money can donate if they like an article.

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To be honest, I was - and I am still - skeptical of whether this leads to a significant result on my blog.

What is Flattr?

Overview

Flattr is a word creation from "to flatter" and "flat fee" (flat rate). But the question is: is Flattr really a long-term business model - or not much more than a blade of grass in the wind?

It works like this: If you register with flattr, you can distribute a monthly amount between 2 and 100 Euro by clicking on the button on websites of your choice - provided that the blogger or website operator has registered the page with flattr and installed the button. A very good explanation can be found at self employed in the net!

What brings Flattr?

Overview

However, the problem that Flattr has already discussed on the Web is that you can only donate if you log in first. And exactly the motivation to create an account with Flattr, usually bring only people who are already in the blog and Web 2.0 sphere on the go - and that on pages that deal with exactly these issues.

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That makes for strong discussion material - and many experience reports on the subject, there are already: For example, Daniel Fiene. Felix Schwenzel or Stephan Niggemeier. Critical voices can also be heard, such as Netzpanorama, by Don Alphonso or Sascha Lobo. A monthly overview of the most fluttered German contributions Carta offers.

Why skepticism

Overview

In my blog, it is also about Web 2.0 topics, but above all, classic career themes: My readership is wide. That's why there are many who do not know what to do with the Flattr button, simply because they have not noticed anything about the discussion about Flattr.

Because how little the normal Internet user understands the slang of the Nerds, I notice already, how rarely, the "I like button" is clicked or which comments I get to the navigation on the page. This shows how things, which are completely logical for me, affect some users - and that as a blogger you have to adjust to what is a continuous optimization process. But this is another story and is to be told some other time ...

Perhaps August is not really the best month to start?

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Caution!

Overview

But there's another reason: I'm still skeptical that Internet users are even ready to pay for content on the net. The takedown mentality is quite large - the free culture too!

If, then only a small part of it, which understands that one can not afford the whole work in vain and that it is sometimes nice for bloggers to get a little recognition. In this respect, I am delighted by the Flattr experiment about every positive surprise!

Why then Flattr?

Overview

So far, I have mainly focused on advertising to earn money - and I still believe that you can raise more money here. That I still have installed Flattr, has several reasons. For one thing, there were some reader complaints about the annoying advertising. I also found that user-friendliness and design suffered greatly under the temporary over-advertising.

Another reason: In October, I will again give a lecture on self-marketing and blogging - as with the German Journalists Association Hamburg. Place this time is the media forum at the University of Mittweida, Saxony. In the course of this I would like to incorporate my experiences with Flattr in the lecture.

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Finally, another aspect is important: to support and network one another - and at the same time to make one's own work transparent. The importance of greater transparency in journalistic work is demonstrated by this article at Carta. And flattr contributes too.

Advertising is also limited

Overview

However, even in the past year, I have had the experience that advertising revenue reaches its limits - be it the marketer himself or Google. That it is not that easy to find reputable advertising partners, one that really wants to separate advertising and content. And that some marketers make grandiose promises, of which then only a fraction occurs in the end.

I would like to report from this multitude of rather bad experiences with online marketers - also because I think that some points urgently need more public discussion if we talk seriously about financing models in the media.

Who is really guilty

Overview

But who is really to blame for this article series: Sachar Kriwoj, with whom I was eating recently and who has given me some interesting suggestions along the way - including the idea for this series and the request, but finally to start with Flattr.

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  1. Dirk from marketing-im-business.de

    Flattr has quietly quietly quietly said goodbye, did not he? There is now the VG word in which I honestly take part.

    What do you think? When will it be worth it?

    • Simone Janson

      Hi Dirk,
      at the VG word, the limits for the minimum call are reset each year - and each year a little higher.
      It's just a little effort, because you have to incorporate a pixel for each post and then report the contributions individually.

  2. Pingback: Spongy policy paper of the BVDW on media & net politics: haughty lobby program brand Papier-Tiger | Berufebilder by Simone Janson

  3. Christian

    Thanks for this interesting post about Flattr. I'll take a closer look soon.
    oh and you also say, in your menu under Database is a mistake, you can not click on a link after geosciences. Hope that helps.

    • Simone Janson

      I have it, as later in the series again written, expanded again. At the moment I'm thinking about the replacement ... ;-)

  4. chris

    New Series - Make Money with Blogging: Flattr, Advertising and the ...: Can You Make Money with Blogging? "Werd ...

  5. Simone Janson

    Hi Philip,
    well, there are some blogg on which it works, netzpolitik.org, carta or even the Taz blog. These are, however, all larger, more well-known blogs with a, indeed idealistic, parenthood, which are apparently willing to pay when they regain their own opinion in blog contributions. And which are also very internetaffin. As far as I can see, however, flattr is not more than a room at all.
    What do you mean by "build your own list"?

  6. Philip

    Hey!

    So I hold rather less of flattr. Exactly for the reasons you have addressed 1. most people know too little and 2. who is already paying for reading in blogs? Even if some information would be worth their money. But the experience shows that it is seen as a matter of course to get info on the net free of charge. Among us, I would not pay for it either.

    think it is more meaningful and profitable as a blogger a) to draw attention to products and b) to build their own list.

    lg Phil

  7. Christian | texter.me

    Make money with blogging: Flattr, advertising and the rest!

  8. Simone Janson

    Frisch reblogged: Neue Serie - Geld verdienen mit Bloggen: Flattr, Werbung and the rest!

  9. Jennifer Frotscher

    RT @jobcollege: New Series - Making money with blogging: Flattr, advertising and all the rest !: "Can you do with blogging ...

  10. Simone Janson

    My first geflattreter contribution - beautiful courage - thank you :-) #flattr

  11. Competencepartner

    New Series - Make Money with Blogging: Flattr, Advertising and the Rest !: "Can You With Blogging ...

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