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One or the other has already seen it: On my blog, there is now also the green-white-orange Flattr-Button, with the reader by Micropayment small sums of money can donate if they like an article.
To be honest, I was - and I am still - skeptical of whether this leads to a significant result on my blog.
What is Flattr?
Flattr is a word creation from "to flatter" and "flat fee" (flat rate). But the question is: is Flattr really a long-term business model - or not much more than a blade of grass in the wind?
It works like this: If you register with flattr, you can distribute a monthly amount between 2 and 100 Euro by clicking on the button on websites of your choice - provided that the blogger or website operator has registered the page with flattr and installed the button. A very good explanation can be found at self employed in the net!
What brings Flattr?
However, the problem that Flattr has already discussed on the Web is that you can only donate if you log in first. And exactly the motivation to create an account with Flattr, usually bring only people who are already in the blog and Web 2.0 sphere on the go - and that on pages that deal with exactly these issues.
That makes for strong discussion material - and many experience reports on the subject, there are already: For example, Daniel Fiene. Felix Schwenzel or Stephan Niggemeier. Critical voices can also be heard, such as Netzpanorama, by Don Alphonso or Sascha Lobo. A monthly overview of the most fluttered German contributions Carta offers.
In my blog, it is also about Web 2.0 topics, but above all, classic career themes: My readership is wide. That's why there are many who do not know what to do with the Flattr button, simply because they have not noticed anything about the discussion about Flattr.
Because how little the normal Internet user understands the slang of the Nerds, I notice already, how rarely, the "I like button" is clicked or which comments I get to the navigation on the page. This shows how things, which are completely logical for me, affect some users - and that as a blogger you have to adjust to what is a continuous optimization process. But this is another story and is to be told some other time ...
Perhaps August is not really the best month to start?
But there's another reason: I'm still skeptical that Internet users are even ready to pay for content on the net. The takedown mentality is quite large - the free culture too!
If, then only a small part of it, which understands that one can not afford the whole work in vain and that it is sometimes nice for bloggers to get a little recognition. In this respect, I am delighted by the Flattr experiment about every positive surprise!
Why then Flattr?
So far, I have mainly focused on advertising to earn money - and I still believe that you can raise more money here. That I still have installed Flattr, has several reasons. For one thing, there were some reader complaints about the annoying advertising. I also found that user-friendliness and design suffered greatly under the temporary over-advertising.
Another reason: In October, I will again give a lecture on self-marketing and blogging - as with the German Journalists Association Hamburg. Place this time is the media forum at the University of Mittweida, Saxony. In the course of this I would like to incorporate my experiences with Flattr in the lecture.
Finally, another aspect is important: to support and network one another - and at the same time to make one's own work transparent. The importance of greater transparency in journalistic work is demonstrated by this article at Carta. And flattr contributes too.
Advertising is also limited
However, even in the past year, I have had the experience that advertising revenue reaches its limits - be it the marketer himself or Google. That it is not that easy to find reputable advertising partners, one that really wants to separate advertising and content. And that some marketers make grandiose promises, of which then only a fraction occurs in the end.
I would like to report from this multitude of rather bad experiences with online marketers - also because I think that some points urgently need more public discussion if we talk seriously about financing models in the media.
Who is really guilty
But who is really to blame for this article series: Sachar Kriwoj, with whom I was eating recently and who has given me some interesting suggestions along the way - including the idea for this series and the request, but finally to start with Flattr.
Said, done, now I have both implemented!
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