Make money with blogging: What does banner advertising bring?



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We want to make work more humane and ecological, therefore we donate - documented - revenue for afforestation. When Publisher Best of HR - Berufebilder.de® with books, on-demand eCourses and a news service we share 15 years of experience with our customers (Samsung, Otto, state institutions). By the Top20 -Blogger Simone Janson, referenced in ARD, ZEIT, Wikipedia .
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They are still considered as the non-plus ultra of advertising: advertising banners! Rotating, flashing, somewhere on the side edge and almost always as a Java script. But is the pioneering role also justified?

Make money with blogging: What does banner advertising bring? Make money with blogging: What does banner advertising bring?

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Here writes for you: Simone Janson is a publisher, German Top20 blogger and HR communication consultant. Profile

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This entry contains content and information that may be out of date, eg due to legal or statistical changes. Because it can still be helpful to get an overview of the topic, you can still find it here.

What are the banners?

Overview

When I went naively a half year ago looking for a marketer for my blog, my goal was to finally get an advertising banner on my site. However, I have overlooked one: Advertising banner is not equal advertising banner. There are huge differences.

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There are affiliate banners for which you only get money when people log in or buy something. There are banners that are paid after a simple click. And those who are rewarded after viewing page, that is, when the advertisement is displayed on the page, there's money for it.

I have already written about affiliate advertising, which brings relatively little, and Google Adsense, which runs quite well on my blog. What does advertising mean for page views? The answer is: little. At the very least, if you interposing a marketer that takes 40 percent a month from the advertising revenue. In my case, per 1000 site calls came out about one euro, the result can now be calculated by myself after a look at my current mediadaten.

Quantity instead of quality: When does banner advertising pay off?

Overview

So that real banner advertising pays off, you already need a large blog with several hundreds of thousands, even better millions of page views a month.

According to Sascha Pallenberg, there is a gradual assessment in the US that it is important to know who is reading a blog - and not just how many page views it has. Since the Germans are always lagging behind five years, we need some patience here, even if small and medium-sized blogs with a specialized (target) target group, as in my case recruiter and personnel experts, get a bit more from the advertising cake.

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As long as it is a matter of pure quantity and not quality, blogs like mine can easily forget the topic of banner advertising. Especially since each banner, which is built as a Java script, not only the look, but also makes the page lame. Especially since the Java scripts gladly jump to the wrong place, which, as my marketer communicates, is a tolerated error in Firefox. How nice that the error has disappeared since I expanded the advertising banners!

New Advertising Forms Wanted!

Overview

Especially since I have not understood right now, why advertising banners are actually so popular: They can easily be ad-blocked with ad blockers, look ugly and are hardly perceived by readers (keyword banner blindness). Nevertheless, they are still the most popular form of advertising.

Or as Katharina Borchert said in an interview so beautifully: "We have not thought enough about new forms of advertising."

So people, there must be possibilities for advertisers, readers reach something more goal-oriented (but of course still legal!). And, on the other hand, there must be advertisers who also want to have new forms of advertising and do not want to book the same banners forever? Or is the mood among the advertising deciders momentarily so bad that there are no new forms of experimentation?

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In-Text Advertising

Overview

Something that I thought was very successful was InText advertising. Nevertheless, she flew out: brought too little and the reader left a bad feeling.

InText advertising works like this: A script is used to link certain terms in a text with hyperlinks. And in green (while the classic link color is rather blue) and double underlined - in contrast to conventional links, which are simply underlined.

That's how it's done!

Overview

Make money with blogging: What does banner advertising bring? In-Text Werbung1

Make money with blogging: What does banner advertising bring? In-Text Advertising

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If you then hover over it with the mouse, the advertising marked as such pops up. If you click on it, a new window opens with the advertisement. Only then there's the link to the advertising partner.

Unlike text links, the built-in links are not search engine relevant and also marked. And unlike other forms of advertising, the advertising is still exactly where the reader is most likely to look: in the middle of the text. The ideal form of advertising, then?

The ideal advertising form?

Overview

From the perspective of the advertiser maybe. Unfortunately not from the reader's point of view! Because they felt guilty and asked me by comment, why you would get every time you click on a link only on advertising. Say: The difference between the normal, correct links and the context advertising links was not clear to everyone. Even internet-savvy readers do not seem to be.

I had honestly not expected with such a thing: probably because I've been clear for years that double-insisted links advertising mean, I therefore not even click on it and the advertising form does not bother me.

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Summary

Overview

And because you can not adjust which keywords are hyperlinked because sometimes the right links were overlapped and the whole thing was just 30-50 Euro a month - I finally removed the InText ad.

From entrepreneur's view, I still consider InText advertising as a good idea, but also understand the position of the reader.


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